Nuances of Search Engine Optimization

On June 12, 2013, in SEO, by Rowan
© Rowan Casey

Search Engine Optimization

Guest post by Jones Petric

The one thing you need to know about SEO these days is that there is a lot of dodgy practices going on, that used to work, and now causes a reverse effect on rankings.

If you don’t know what you’re doing, or the person you’re hiring is working with outdated technology, you may find that you’re on the road to spending ten times the amount of money to fix the mistakes that were made.

For example, you may have to pay someone to remove every single link that was built to your site via the Google disavow tool, because as a whole, all the links caused a negative effect, and it’s impossible to tell which ones had a negative effect, so all of them need to be disavowed to get over the Google penalty.

It’s important to get the right advice, because if you get the wrong advice, it might land you in hot water and ruin the rankings of your site permanently. One thing SEO isn’t these days is cheap.

So What Do You Do In SEO These Days?

Much of what works today is on-page optimization. You need to carefully look at the keyword density, and all the various photos and videos and tags and HTML, and if you make back links, they have to be relevant, high quality, and from high authority sites.

Today, business cycles are now much faster, integrated, and productive, thanks to the rapid adoption of digital marketing strategies and its shifting factors. Its aspects are very helpful in achieving the topmost exposure to the websites in a professional manner.

Some of the basic yet smart tactics of search engine optimization that still work today are as follows:

Page Headings

Your website is your online catalogue offering a great number of products and services to your customers. Web designers and developers make it as attractive as possible.

They frame the website structure, give suitable space for images, and provide proper headings and sub-headings. Headings are the best way to inform your readers about your description and content.

If your headings are precise, then they will attract maximum number of readers to your website. In order to give maximum prominence to the website, search engine optimization experts and web evangelists use heading tags.

They provide H1, H2, H3 tags, etc. to highlight their headings. It will help readers & search engines to understand your intention. One of the best ways to show relevance is to optimize your headings with keywords.

Website Navigation

You can make your website stronger and more responsive through its navigation. SEO experts provide internal links to make your site agile and navigable.

It also helps audiences to browse through your website. It is a holistic practice and substantially strengthens your site’s infrastructure.

For more attention to detail, experienced SEO experts and web analysts provide breadcrumbs, sitemaps, and bottom navigation to the website. These factors are user-focused and assist them to move instantly across your website.


Your site content is the only thing that will help you to outshine your competitors. Valuable, factual, informative, and actionable site content will help your audience to understand your products, services, business objectives, and intentions.

Boring, repetitive, and copied content will bring disaster and take your audience away. Also it helps search engines read and crawl your website more efficiently. In other words, you can say “Content is king” in search engine optimization.

If you are a business owner and want your website to be highly productive and fruitful, then you need to adopt search engine optimization strategies. These strategies are useful for the business owners to boost their performance and productivity through better online visibility and search engine rankings.

Linking From Other Sites

While back links are still important for the rankings of your site, the most important thing is that you do not build low quality, irrelevant links from low-authority domains.

Quality is the most important thing, and it’s not about page rank these days, that metric has not been important for many years, it’s all about authority, and authority is determined by how many links the sites that link to yours have from big authority sites, and not just the individual page, but the domain as a whole.

Domain authority and page authority can be measured on certain tools, like SEOmoz, but in general, you have to use your common sense to determine that some sites are just link farms that will no longer benefit your rankings, and will actually damage your rankings if you link from them, and other sites are high quality.

About The Author

Web Seo Mall provides SMO services, article marketing, content writing, seo audit, SEO consulting service, twitter followers and blog commenting etc. They have years of experience in internet marketing, search engine optimization and search engine marketing.

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