Mobile Apps: A Business’s Versatile Marketing Tool

By RowanComments Off on Mobile Apps: A Business’s Versatile Marketing Tool
© Rowan Casey

Mobile AppsContrary to the belief of some business owners that mobile apps are the domain of larger and more established companies, apps can benefit even small and medium enterprises.

In fact, the use of mobile apps has risen steadily as more and more companies understand that there is more to digital marketing than having a mobile-friendly website.

But how exactly can your business benefit from mobile apps? Here are a few reasons to consider their use.

Increased visibility
Mobile devices have become an indispensable part of the lives of modern consumers. Apart from browsing the Web, consumers spend, on average, two hours a day using apps. Having an app built for your business allows you to take advantage of that trend and helps increase the visibility of your brand.

A platform for sales and promotions
Mobile apps can be utilized as a platform to promote special sales and promotions that you are currently running. Through the use of push notifications, you can facilitate interactions with your audience and remind them of your company’s offerings. Mobile apps can also be used as a substitute for your old loyalty card system.

Boost customer engagement
Some mobile apps are used by businesses as a communication platform. By offering another communication platform to your customers, you can increase engagement. You can build an app that allows your customers to forgo the usual hassles of booking an appointment with your establishment, thus providing them with greater convenience.

An edge over the competition
Only a handful of businesses utilize mobile apps to promote their products and services. Being an early adopter enables you to stand out and get ahead of your competition in your industry.

An intimate connection
Today’s consumers are constantly being bombarded by advertisements both online and offline. As such, it is no wonder that most have become weary of these. In turn, this has led to the diminished efficacy of ads.

Utilizing mobile apps to build a genuine and meaningful connection with your customers can allow you to overcome these stumbling blocks while cultivating loyalty.

Want an app for your business? There are two ways to proceed. First, you can build your own app using app builders. Some of these are easy to use and intuitive and allow your staff to build an app even without knowing how to code.

Another way to proceed is to hire one of the best digital agencies to build an app for your business. The advantage of this option is that you can bank on the experience and expertise of professionals who know exactly how to build an app that matches your company’s needs and budget.

About the author

Jessica Sommers is a freelance writer interested on topics about internet marketing strategies. She loves to learn and share knowledge regarding internet marketing. She visits sites like to broaden her knowledge about this industry.