Five Reasons Why Your Email Marketing is Not Working

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© Rowan Casey

Email Marketing Not Working

Guest post from Sean Si

You have probably heard from marketing gurus that apart from social media, sending marketing messages through e-mails is a good strategy to target customers and leads.

There are many ways on how to hook your readers through this tactic. However, sometimes you don’t see the results you want to achieve after spending some time already doing enormous efforts.

In this article, we will discuss five reasons why your email marketing is not working and how you can do it properly.

1. You’re sending unreadable e-mails.

This does not mean cryptic messages sent out or those in a foreign language your readers won’t understand. Rather, this pertains to emails which are written with too much length for an email.

Emails should be brief, as people are already accustomed to receiving concise contents with the vital information already in there. If you send them long emails, consider that they would be ignored.

Put a limit to your writing. For instance, 300 to 400 words should be the maximum. Take note of the format as well. You don’t have to write long paragraphs as this format bores the eyes. Break the lines down as much as possible.

2. Your subject is not attractive.

What happens to subjects which are not catchy? They get to be marked as spam or go unread forever. Another is to send them directly to the trash folder.

When you send out messages, make sure that you have a subject that will get utmost attention. Since you know that subscribers are already interested in your niche, the next step is to make the subject appeal to them every time the email hits their inboxes.

Since the subject is the first thing they see before opening an email, this element is considered very critical. So devote your time writing the body of your text as much as thinking a good subject before hitting the ‘Send’ button.

3. Your email is not personalized.

Usually, readers spot that the email is a spam when the direct address does not include their name. They would think that the email is not specially for them or delivered to mass recipients. The feeling is not the same when you use their name when greeting them in the first line.

It is important to regard them personally by saying “Dear <Name>” instead of “Dear Customer” or “Dear Friend.” Without customization, they might think as well that the email is sent by a robot or auto-responding email machine.

4. You don’t have “call to action.”

Like social networking sites shares, your email should have call to action links or buttons that forward the reader to your landing page. This should be the part where you will make conversions.

Without saying anything and just marketing with sales pitches every time, they would not be led to do anything. This could be the main culprit why you’re not getting any value for your marketing efforts in return.

So next time, make it very clear to them that they need to go to the landing page to get their questions answered. Provide additional information as needed.

5. You are giving emails to the wrong market.

If you are one who bought a set of email address from the forum or another website, you might not be hitting on the right target market your product needs. This is because the recipients did not express their interest in the first place.

So it’s not right to give them the solutions without knowing their concerns. It’s better to build subscribers from your blog or social media accounts, to make sure that they were the ones who opt into becoming newsletter receivers and who would expect emails directly from you.

These are the top major mistakes of email marketers. If you are experiencing any of them, getting bad feedback or none at all is not surprising.

Now that you have some insights on how to do it the right way, strive to make good results through the guideline and offer your content to the right people next time.

Author Bio:

Sean Si is the author and editor-in-chief of SEO Hacker. The SEO Hacker Blog is all about providing the world with the latest information in the SEO industry.

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