Content Marketing Ideas

On March 26, 2014, in Marketing, by Rowan
© Rowan Casey

Content Marketing StrategyThis post answers the question of whether content production is a good strategy in internet marketing.

First of all, the internet is a content machine, every question you could ever have can be answered by doing a Google search.

My first idea for the title of this article was: is making content a good idea? Then I typed that phrase into the Google keyword planner, and realized it had no exact match monthly worldwide search volume on Google.

I then changed the title to content marketing ideas, and added the other one at the end, because that phrase has 170 exact match searches a month.

If I manage to rank for that title, the amount of traffic I get to this site can be broken down like this:

How To Calculate Traffic From A Search

Content marketing goalsIf I manage to rank first on the first page, I will get about half of those people clicking on my page, which makes it eighty five visitors a month.

Out of those people, perhaps five percent will buy something from me, if I manage to sell my services well, which makes about four customers a month, if everything goes exactly as planned.

What I do is just about anything to do with internet marketing, including content production, Facebook page design, You Tube videos, articles, guest posts, SEO, ad management, social sharing, likes and followers and so on.

What I try to do is sign people up to a monthly package which includes web design or social media page design, ad campaign management and SEO, which has as a component content production of all kinds.

The Benefits Of Making Content

Content Production StrategiesAs I just explained, making quality content helps you rank on Google, not just for the target site, but for all the pages you make as back links to that one.

For example, I may try to improve the rankings of this particular page, to help it reach that first spot position.

What I will probably do is write a HubPages article, a Squidoo article, a Yahoo Contributor Network article, and perhaps an Ezine article.

I would share this page on all of my social media accounts, including social bookmarking sites like Linked In, Digg, and Stumble Upon.

If I wanted to go further with it, I might seek out guest posting opportunities, and even make sister sites on different hosts, and regularly update them with content as well.

That is in fact what I have done with this site, and I have three other sister sites including, and

To go to all of that trouble to rank for one phrase isn’t really worth it at all, unless that keyword had tens of thousands of searches a month, or unless the profit margin of a sale was thousands of dollars.

Ranking For Long-Tail Keyword Phrases

By blogging regularly, or making many different pages of all kinds, like You Tube videos, Facebook pages, Google Plus pages, articles, guest posts, etc, you can rank for many different phrases, while helping your target site to rank higher.

You get click-throughs from other sites to yours, and if you’re blogging on your own site, you have the freedom to say more of what you want to say to sell your product or services.

It takes a long time for a content production or SEO strategy to become effective, for example, it took me five years to get to the point I’m at now, where I’m getting daily emails from clients asking about my services.

I’ve learned a lot in that time, and each year I’ve been doing this, my online income has doubled, and next year, I expect it to reach around a hundred dollars a day, and perhaps double the year after that.

If you need help with any of the things I’ve been talking about, if you need help with social media, web design, SEO, social signals, or if you just want some coaching so you can learn how to do it all yourself, get in touch with me at [email protected].



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