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For the Social media category

Social Media Icons

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Social Media IconGuest post by Yasir Khan

The impact of social media on SEO is well established. Content that receives more social shares has higher chances of securing high search ranking. High quality content that adds value is one of the most crucial factors for receiving maximum social shares.

Another important, but perhaps overlooked factor for maximizing social shares is the placement and display of the social media icons.

Significance of Social Media Icons Display for SEO

People online are always in a hurry. So your social media icons should be optimally displayed to catch the reader’s eye and encourage him/her to complete the desired action – either sharing your content or following you on the community.

If your social media icons and sharing buttons are not clearly visible, no one will bother to search for them. You then lose the opportunity for getting a ‘social share’ or adding another ‘social follower’, both positive SEO indications.

About Social Media Buttons

The social media buttons are the ones that encourage your readers to follow you on social networks like Facebook, Twitter, Google+ etc.

The purpose of these buttons is of course to increase your followers. The more followers you have, you reach out to a wider audience, when you share any link to your site via social media. The biggest SEO benefit in this is the traffic surge to your website with the increased click-thrus.

Some Tips for Displaying the Social Media Buttons

Display the buttons in a prominent area, so that they will not be missed. Many websites, like SEOMoz and Search Engine Land find that the top right hand corner works best.

Use buttons of a reasonably large size or bundle them up together in a single block so they stand out like Skyje has done.

You may also want to include the social media icons on all web pages in the header (or footer) in the web page template. Sometimes people may feel the urge to connect with you after reading particularly compelling content on a certain page and you don’t want to let that go.

This is a tricky one, but go ahead if you are confident. Infuse some creativity into your social media buttons like these guys at Blogging Bistro have done.

Also check out the creative social media icons at http://www.adverblog.com/ and http://danzarrella.com/#, which are sure to encourage readers to sign up.

About Social Sharing Buttons

The purpose of the social sharing buttons is all too obvious- to encourage readers to share your content on social media. This of course is a positive social signal for SEO.

Tips to Display Social Sharing Buttons

Do you think share buttons at the top of the content will work, given that most people may not share unless they have read the content? Or making the buttons stand out with some shading may work even if they are at the top like I observed here.

The most optimal placement would appear to be in the bottom after the content ends.Vertical or horizontal floating share bars are also ideal as they ‘float’ when content is scrolled and are always at hand at the right ‘psychological’ sharing moment, which is so critical.

Some Common Tips

For both community icons and sharing icons, choose only appropriate media buttons. Overcrowding with too many buttons is confusing and may result in zero response.

Do carry out ‘placement’ tests to figure what works best for your website, which may be different from a friend’s site. And do make sure periodically that all your buttons are working well.
Do you use any more tips to optimize social media icon placement for maximizing SEO?

About The Author

Canada’s leading SEO consultant Yasir Khan, founder of Quantum SEO Labs penned this article. Click here to visit his site.

Top Social Media Platforms

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Social Media PlatformsFirst of all what is a social media platform? I guess you know if you were searching for it, it’s simply a site that is the launching pad of your marketing campaign to use another term.

This post will teach you how to use the top ten most important and useful social media sites to promote your business or get traffic to your site.

I will start with the obvious ones, but I won’t devote too much time to going into the fine details of using each site, as I’ve talked about that in other posts, and you could just email me and ask me specific questions if you want to know something in particular, as there is a lot to it, just on each single site.

Facebook

Obviously this is the biggest site in the world, apart from maybe Google, and this is where most people spend most of their time online, based on the figures.

You have to have a Facebook page if you’ve got a website or offline business of any kind, but the key is probably not to give it the title of your business, but a title that is a keyword phrase that has a good exact match monthly search volume on the Google keyword tool.

If you don’t give it a keyword phrase title, you will only be attracting your existing customers, and not attracting any new customers.

This is the largest mistake I see people making, and it’s really annoying having to tell someone who’s worked on their Facebook page for years that it doesn’t work, and it never really did, because you got the title wrong.

It could be a way to get people to subscribe to your social list, and get updates in their news feed of your latest posts, but in reality, not many people go back to a Facebook page a second time after visiting it the first time, and unless the posts are super awesome, they barely ever even click on a link.

The only way that works is if you have thousands of targeted likes, and that doesn’t happen unless you’re ranking your page on the first page of Google, or finding some other way to drive that much traffic to it.

You could use Facebook Ads, but unless you’re making an immediate sale when they click on the link, and you have a conversion rate and profit margin that covers the one dollar or more per click, then you won’t be able to afford to keep running the campaign for very long, and will likely lose money.

That’s why the keyword phrase is important, and then you do the SEO on it. I can run a simple SEO campaign for you, or a complex one, depending on how much you’re willing to spend.

I can show you proof that I can get you to rank given enough time and money, and depending on the competition.

One of the ways that you can get better rankings is to buy Facebook likes, and you can visit the payment page through that link, or you can just send me an email to talk about that or anything else you want to buy, I can do pretty much anything, or I know someone who can.

Twitter

Twitter is much easier really, you can try to rank for a large phrase with the title of your Twitter profile, although I personally don’t really bother with that, I just try to get tens of thousands of random Twitter followers, and tweet to them a lot.

Twiends is a great site for that, and I can manage that for you, and save you money or time compared to doing it yourself, and buying points through the site.

You see I log in through your account, and click the button for you, for a few dollars an hour, while I’m doing other things, and I also unfollow those not following you back using Tweepi, and buy you really cheap followers from another site to balance out the follower/following ratio, and you can see what I’m doing as I’m doing it, I can provide screenshot proof, it’s cheap, and it works too.

I have tens of thousands of Twitter followers across multiple accounts, and I get hundreds of unique views a day from them when I can be bothered tweeting a lot through the day.

I highly recommend that you get all the followers on Twiends, and on the other social swapping sites as well, and that you get me to manage it for you, because otherwise it costs more, (perhaps even twice as much, depending on how fast you want it done), or otherwise it takes way too long if you want to click the button yourself for 1,000 hours in a row, seriously. Again, send me an email to talk about that.

You Tube

I don’t get many orders for You Tube views, because I don’t offer as many views as other social marketing sites do, because I don’t aim to give you fake views, I aim to try to help you make a successful You Tube channel with successful videos.

Google owns You Tube, and they’re very good at telling when someone is trying to fool them with fake numbers.

It doesn’t help you to get one million views from a robot, they have algorithms which can see what color eyes the robot has.

It’s more important to get a good bounce rate, and to build high quality natural looking back links to your videos, such as from social media shares.

That’s what I recommend as the best way to promote your You Tube videos, doing a social sharing campaign, which does not produce as many views, but the views are targeted.

Plus, the social links help the ranking of the videos for the title of the video, and that will lead to tons of real views if it ranks for a popular search. Do some keyword research if you have messed up the titles of all your videos as well, which most people do.

A video is about a hundred times more likely to end up on the first page of Google without any back links being made to it at all, just because it has the right title, and appears in the video results section, as the top video from You Tube.

Google Plus

Google Plus doesn’t really appeal to me much any more, but I’d say it was one of those sites that you need to be on, simply because Google own Google Plus, and they’re not going to not give you better rankings if you’re active on the site, and getting shares from there.

They can’t really give you massive rankings either, because that would just encourage spam, the very thing they’re trying to get rid of, but it does have a minor positive effect, particularly if it looks real, and natural.

I do sell Google Plus followers if you want to buy them, although I’d suggest that you don’t spend all your money on that.

It might be good to get some just so you don’t have none, if you know what I mean. I get them from the same social swapping sites as everything else, email me with the link to your profile after paying via the Pay Pal button on the payment page.

Now I could go on and list Stumble Upon, Linked In, Pinterest, Instagram, and so on and so forth, but I think I made the point, I can get you followers on those sites as well if you want them, (or Linked In shares anyway), and well you need help if you’re going to do all of this stuff at all, because you have other things that need doing.

I can help you with SEO services, like the writing of high quality, original 400 word articles, and I’m having a lot of success in ranking my current client’s sites.

Basically, if you found this article, and you needed to ask which sites were the big social media platforms, then you don’t know enough about the subject, and need to hire an expert like me to coach you through the things that it took me five years of working every day online to learn.

I can save you the time of struggling for years searching through articles on Google trying to learn what you need to know in order to make a few dollars online, and get you to the point I’m at much quicker, which is making a decent living from my site.

Send me an email to talk about your site, my address is [email protected]

 

 

Social Media Analysis

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Social media analysisGuest post by Olga Ionel

Effective search and social marketing strategies can create higher visibility for your company and increase conversions. Building marketing strategies to attract a target audience can help increase quality traffic to your website.

Maintaining the percentage of your niche market is the only one way to ensure your existing and potential customers are not spending their money at your competitor’s website.

Quality strategies are based on citation building, meta-content optimization, XML site maps, map listings, industry directories, reputation management, and optimized landing pages.

Additionally, with keyword research strategies, optimized keyword phrasing and quality link building, your business can be assured that their search engine rankings are high and there website is optimized.

Citation Building

Link building uses citations along with premium directories as a way to increase and strengthen your company’s position on Google Maps and other sites. Additionally, it can capture traffic through quality links and redirect visitors through organic listings.

On-Page Meta-Content Optimization

Part of your company’s social marketing strategy should require the optimization of the home page media content to ensure optimal search engine results. The content should be focused on at least five keyword phrases that are proven relevant to your site, to be used for effective citation site link building.

Reputation Management

By continually reviewing Google and Yahoo listings, uploaded photos, relevant content and all bits of information that enhances your directory listings, effective reputation management is an essential tool to optimize your visitors’ experience with your company. A poor online reputation can have devastating effects on the profitability and success of your company.

XML Site Maps

A quality site map based on XML allows the website more “crawl-ability” when search engine robots gather information about your company website. Effective strategies include proven webmaster tools that will measure the results of the site’s performance and strategy optimization.

Industry Directories

By submitting the website with all pertinent business information to valued local directories and highly ranked indexes, your company can increase traffic and build significant audience-gathering links to your site.

Landing Pages

Quality designed, well-written landing pages will increase conversion rates and rank your company links higher in search engine queries. Typically, landing page content is based on refined keywords and keyword phrases. An optimized landing page serves as a valuable tool to increase conversions when using Pay per Click campaigns.

Keyword Strategies

An effective strategy to increase traffic and conversion rates is often focused on optimal research to locate the best keyword targets. This often requires a full comprehension of competing websites to develop long tail root keywords to ensure the company’s success. Keyword strategy is an essential component for search engine optimization (SEO).

Link Building

In the ever evolving search engine optimization world, link building still ranks as king. With more search engine companies cracking down on spamming links, Google and its competitors change the filters and algorithms on an ongoing basis.

To circumvent this link-building challenge, your strategy must include building organic, relevant links. To do this requires writing relevant content, updating blog post, submitting comments on competing sites, delivering guest posts, using social media interaction, and bookmarking, along with internal and direct linking.

SEO Copywriting

To ensure proper search engine optimization, all posted content must first be edited to enhance keyword targeting based on market strategies.

Building a Blog

Blogs are no longer just a place to journal your personal experience. Many companies build successful business marketing strategy campaigns around a well-written, quality designed blog.

An effective weblog is constructed to encourage the reader to purchase services and products. Additionally, the blog serves as a valuable tool to promote company branding, increase website traffic, and produce higher conversion rates.

A poorly designed blog is often worse than not having a blog at all. It can leave a poor impression on your readers and have a negative effect on how others view your company. It can also devalue search engine optimization “credits”.

Alternatively, a professional looking blog can create an instant positive impact on your reader and encourage all prospective customers to want to learn as much as possible about your organization or business.

Generate B2B and B2C Leads

Additionally, well-designed blogs offer a valuable alternative for generating both B2C (business to customer) and B2B (business-to-business) leads. Developing a quality constructed blog will instantly engender community interaction between your company and all of its visitors.

There are proven tools to enhance the communication you need to reach potential customers including content, plug-ins and WordPress themes. The content of the blog should be easy to understand, and pertinent to the company’s business or industry.

In the end, conversion rate optimization will ensure your company’s online success. With a properly designed strategy, conversion rate optimization can generate more profits by spending less advertising money.

Additionally, it will work well at increasing your visiting traffic while enhancing your online presence. It also helps build a strong company brand and customer loyalty.

About Author

Olga Ionel is a creative writer at ThemeFuse.com – a top provider of WordPress themes. She is passionate about studying the online marketing industry and sharing informative tips.

Alternative Social Networking Sites

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Alternative Social Networking SitesGuest post by Sarah Hickson

If you think social media and networking starts and finishes with Facebook, Twitter and LinkedIn, then it’s about time you took some time out to check up on some of the latest developments.

Because if you don’t, you’re going to get quickly left behind, and in an already highly competitive and still depressed market, that could spell big trouble.

Now that social media is here to stay as a marketing tool, people are looking at how far they can take it, and some of these ideas are pretty cool.

Mostly theyíre designed to establish you as an authority in your industry, improve the quality of your backlinks and ultimately make you more more attractive to the Google spiders next time they come a-calling.

Quora

This is a great site thatís still not being used to its full potential, but with more than 1.5 million visitors a month and rising it is definitely one that is on the up.

Ask and answer questions about subjects and things dear to your business heart. Answering the queries of others establishes your authority in the eyes of Google.

You can also incorporate links to other websites including your own, of course on topic-focused boards on your profile.

Triberr

A smart way of increasing the number of people reading your tweets and blogs. By forming tribes with friends and professionals with similar interests, each tweets each others posts, thus spreading the word to all their followers as well.

So, if you have 100 followers, your blog or tweet goes out to all of those people. If 10 of those followers are in your tribe, and they have 100 followers each as well, thatís another 1000 people who are going to be able to read your message, without you having to put in any extra effort.

Bizsugar

This is a community for small business bloggers to share useful and interesting blogs. If fellow members like it, they vote for it. The more votes you get, the more blogs you can share all the time increasing your online visibility.

That means it’s worth sharing only your best bits of writing. Itís another site thatís getting increasingly popular and, as you should already have the content to hand, it shouldnít take up too much of your precious time either!

JustRetweet

This is an incredible website for boosting not only the retweets of your articles but also Facebook likes and Google plus ones. The system works on a credit basis, you can share other articles in exchange for credits and then other users share your posts to get credits for themselves.

There have been a number of other websites that have done something similar but they just havenít got things right and there’s usually been a quality issue but Just Retweet seem to have the idea locked down.

You can use this website no matter what niche or industry you work in but due to the current user base your posts will be more successful if they are about business or technology.

Summary

You may think that in certain un-sexy industries such as the packaging industry brands (such as Davpack for example) may struggle to build a social following but sites such as Packaging of the World have over 10,000 Facebook fans so it can definitely be done.

New social media sites are appearing all the time, some may work for you and some not. You probably won’t have time to engage regularly with them all, so keep an eye on what traffic they’re generating and react accordingly.

About the author: Sarah Hickson is a blogger for UK packaging suppliers Davpack, and is a regular user of social media sites promoting her local mums network in her native Nottingham.

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