5 Ways Your Guest Posts Can Benefit Your Marketing Efforts

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© Rowan Casey

Guest post by Celina Conner

Marketing Guest PostsGuest posting is today’s future-proof link-building strategy. Well, we can hide it that a lot of link builders have been abusing this link building strategy. On the web, you can sell products without even having an inventory of it. You can copy ideas and make quality articles on your own and present these in your blog.

Start attracting customers who are finding answers to their problems and have them purchase your products from affiliate marketing. Your campaigns can be shared not only through your main channel but you can also use social media and use other’s blogs for promotion.

In fact, most marketing courses today have included the study of online marketing, social media and social networks in their curriculum. In this article, we will discuss on some tips on how you can make your guest posts benefit your affiliate marketing efforts.

1. Improve site traffic through guest blogging

Through guest blogging, you can open up to a completely new online community for free and connect to many other bloggers with related niche. For instance, your focus is on photography and your business is marketing different types of lenses of high-end cameras or e-books to enhance skills on photography, you won’t want to write this topic on a website that talks about flowers and decorations even if they are meant to be taken pictures with in a gathering or party.

Rather, you would want to start getting more exposure with photography bloggers who are in the same field of interest. Their readers belong to the same circle and if they get interested at your offerings, they will visit your website and get to know more about your profile from there.

Guest blogging creates this golden opportunity to grow targeted traffic and at the same time gain quality back links from different sites.

2. Respond to guest posts comments

Once you are done with the guest post, encourage readers to interact with your post by asking them questions in the middle or at the end of your article. You will have greater chances to get them hooked when you pique their minds.

Make sure to answers their comments and make them feel comfortable at connecting with you. Customers feel more at ease when they know they are receiving equal feedback from businesses and site owners.

3. Control niche traffic through guest blogging to sites focused on niche

When you post an article with a relevant topic to another website with the same niche as yours, you are creating this sense of continuity of relations on your expertise. People would reach out to you and see you as an authority when you are talking about one single thing all the time and not divert their attention.

You may share your other interests in a different website or blog. But take control and stick to only when and pursue that when you are targeting viewers to visit one affiliate marketing site. Think that they are not in need of other answers related to health when reading about a guest post on photography.

4. Target their needs

Affiliate marketing is not only helping the original business owner to market their business’ products but it should be thought of as your own line of business. When you set up your blog, the story does not end. Neither does it end when visitors click your affiliate links. What you need is to put a good structure in place and plan how to target the needs of leads.

Guest posts provide value to readers by giving them helpful content that is useful and informative. The best thing to do this is know your audience and analyze their position to meet their needs. Know why they are coming to your website and what specific information they are looking for. You may conduct an online survey and read more commentaries to know what drives them in visiting your site.

5. Write Evergreen Articles

Guest posts should consist of timeless content. This means that the content should not be dated with time and current trends but one that can answer problems and be a helpful solution regardless of time.

You can add simple tips to readers by providing recommended links and sharing other related articles. Focus wisely on choosing right products to promote and on providing excellent content and you won’t get outdated as well even with the changing methods and techniques in affiliate marketing.


Google can be considered too fickle, with its ever-changing search algorithms. In reality, webmasters cannot all understand how Google operates with its latest updates.

SEO may be a difficult field to tackle on but you can still continue to be successful in your affiliate marketing even without a strong knowledge and heavy practice of SEO.

This can be achieved through link-building by guest posting. By providing people with great content, you will have the potential to create passive income with your affiliate programs with content in your blog and guest blogs as rich foundations.

Author Bio:

+Celina Conner is a Yoga Instructor, a holder of a Marketing Diploma and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.

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