Guest post by Randolf John Burton
The way how things run in the business sector nowadays has changed. A simple business’ promotion may have started from “word of mouth”.
Then going to flyer distributions and mobile text messaging, then radio or news print advertisement, and finally progressing to television marketing.
However, with the birth of so many technological innovations – especially with the viral world wide web applications and mobile technologies,business competition goes to a higher level.
In our daily lives, we are facing 1.5 billion pieces of content – whether in printed form, softcopy, or web-based. With this, businessmen have to exert great efforts in succeeding over their competitors. Some end up with triumph, some don’t.
One great factor lies in the ability of the company to adapt and take advantage of technological advancements, especially those that are related to the renowned world wide web. One good instance would be infographics marketing.
Infographics are graphic visual representations of data intended to present complex information or data in a clear and brief manner. They are the chosen marketing media of successful businesses due to the following factors:
They are attractive – Infographics is a combination of the best texts, images, and design that comes in various colors, shapes, or graphs. Usually, people read further on things that initially calls their attention.
They are precise and organized – People prefer to know all the information they need from a one-page presentation with only the key points being illustrated, rather than reading a very long document and picking the key points themselves along the line.
With interaction – Most of the businesses nowadays are creating interactive graphics which enables users to click through text or image links to open further information on a different interface. Taking readers through a series of slides will help keep them engaged, learning, and satisfied. Thus, potentially leading to an established business reputation and more sales.
They are shareable and accessible – A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites. Because of their visually-appealing and informative feature, infographics are greatly shared in social networking sites like Facebook, Twitter, LinkedIn, and Pinterest. They also comes with HTML-embed code which can link back to your business’ website.
A well-presented infographics or information graphics creates professional and trusted impression. In the online marketing arena, this could greatly help boost a business’ online presence or authority, as well as traffic which may be converted to valuable sales.
Randolf John Burton is a marketing specialist who is keen in identifying problems and ideal strategies in having productive online business. He currently works for http://www.loopyart.com/ a website which provides awesome infographic submissions which keep its readers well-informed and entertained at the same time.