What Website Verification Can Do For Your Business

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Guest post by Jessica Sommers

Website verification“Fool me once, shame on you; fool me twice, shame on me.” If you were already online in the early days of the Internet (at least, the early days of public access), you would remember a time of less security.

Scams were rampant, and victims, even more so. We were still feeling our way through this new world. For most of us, it was an entirely alien frontier and we had no idea what the protocols were, if there indeed had been any.

Not that scams are any less rampant nowadays, but they usually have to be more sophisticated to pull one over anybody. We’ve generally learned the lessons of the past and, thankfully, there are now many safeguards against fraudulent activity.

One of the ways businesses and consumers are protected is through website verification.
The Internet-savvy customer would not be willing to share vital information such as credit card numbers or even something as basic as an email address if the page asking for it does not carry a trust seal.

Businesses, on the other hand, seek to protect their reputation by putting in place the right security measures for their website.

Different Ways To Verify Your Site

trust sealsWebsite verification is available in three main classifications: Business, Security, and Privacy.

To get business verification seals, a company needs to show that it is a legitimate business with: an official website; valid business contact details, including an office address, an email address, and a telephone number; and a real contact person.

These will all be confirmed during the verification process. With a business trust seal, a company is able to demonstrate that it is reliable, credible, and trustworthy.

Security verification, on the other hand, is particularly important for retail sites or any other site where there is any money movement going on. It’s not enough for a website to carry an SSL security certificate; it needs to have this detail verified as well by a trusted third party.

Meanwhile, in order to assure visitors that their privacy is protected, you need to have your privacy policy statement verified. If you promise not to share your customers’ information with a third party without their consent, then you need to hold true to your policy.

Why You Need A Website Verification Service

Trust logosThese website seals indicate that a company has taken pains to gain its customers’ trust and confidence. With its provisions for secure transactions, a business is sure to increase sales and revenue.

Such an investment clearly pays off over time, even if only one percent of visitors decide to buy because of their increased trust in your services.

It just makes your site look more legitimate, and inspires confidence in your brand, which is incredibly important when trying to make sales online.

Everyone is quite aware of the fact that there are a lot of scams out there, and a well known, trusted website verification service like Valid Safe will give you the credibility you need to boost your site’s conversion rate.

About The Author

Jessica Sommers is content creator. She loves writing topics about the internet, online shopping, web designs, online marketing, internet business strategies and other related topics. She uses validsafe.com for her website verifications.

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