What exactly is social marketing, how do you do it, and does it work? The quick answer is, social marketing is selling a product or service through social networking sites like Facebook and Twitter, I will explain how you do it here, and it does work.
First, I’ll talk a little about Facebook, and what I like to do on Facebook to get traffic. My most successful social marketing techniques on Facebook are making pages, and perhaps using Facebook Ads.
I don’t like how expensive Facebook Ads usually is, and I haven’t found a product to sell that makes it worth the two dollars a click they expect you to pay to start with.
You can get it down lower than that if you have a good click through rate, but it’s not always easy to tell how to do that.
SEO and Social Marketing
You need to learn the basics of search engine optimization if you want to be on the first page of Google, and then you get a lot of likes, which further helps your ranking, and gives you a new opportunity for social marketing.
When people like your page, you can send a message to all of them at once, or as individuals, and whenever you post something on the wall of your page, it shows up in the news feeds of all of those people.
Now you can get 5,000 friends on Facebook, and try to make sure that they share your interests, but when they click the like button, they have shown that they have a real interest in your page in particular, which makes it easier to do social marketing effectively.
Some pages have millions of likes, and you can buy them for as little as five cents each, or even less. Click here if you want to get Facebook page likes.
So what is social marketing? It’s a little bit of everything, like I get most of my traffic from Twitter, and if you want to see how I do that, check out Social Media Marketing Tips.