As a business owner, you cannot remain away from the gaze of social media.
The advent of social media has brought about a revolution in the online world and besides being a medium of communication, social media and social networking sites can be effectively used for business promotion.
Get smart and put innovation to work. A range of options exist when it comes to promoting business online.
Use these ways to effectively promote your business on social media sites and you will reap the benefits.
Promoting your business online through Facebook is a viable way of generating revenue and spreading your reach.
You can set up a business page on Facebook and highlight special efforts to all those who like the page.
Updating the page at least once a month is a good idea. Additionally, you can post polls in form of questions on the page and ask the readers their comments on the topic.
For example, If the business is related to information technology, you can ask the readers their preference of the laptop models.
Ask your customers to share pictures of products they bought from your website on the facebook page.
This way you will not only instill confidence in the new customers but will make your regular ones feel special and they will connect with you in a better way.
Add a touch of innovation to your efforts and reduce the workload on managing separate Facebook pages.
Allowing subscribers on your personal page is a good idea as this will increase your reach and even your friends and family who have little knowledge of your online business promotion endeavors will connect with you.
Twitter is another social media platform that can be used to generate revenue and promote business, the online way. Twitter can be used to tweet unusual facts related to the business, simultaneously you can also leave a link to the product page on the site.
To make your business ideas acceptable and understandable across the customer segment, you can promote small tips on Twitter on the ways to use products or service. Additionally, pictures related to business can be tweeted to those who follow you.
3.) You Tube
You Tube is a video medium of sharing your thoughts and promoting the ideas. You can create a YouTube channel for the business and add videos that help you promote the product range.
You can ask your customers to get competitive. Start a video contest for them and ask them to post videos of your products that they might be using. Share these videos via You Tube with your other customers.
This will help them develop a judicious view of your ideas and let them understand your vision in a better way. Connect with your viewers. Visual contact helps generate compassion and develops a genuine bond between you and your customers.
Post a small video on You Tube wherein you are explaining about the benefits of your product range. Ensure that you update the video every week and post something new. This way you will be able to generate quality feedback and improve upon your endeavors.
LinkedIn is another innovative way of connecting with customers. Have a LinkedIn profile and add the link of the same to your website. Ensure that you update the profile with new links, articles and books that you are reading.
This will create a positive ambiance with the customers and they will appreciate your professional attitude.
Joining LinkedIn groups that your customers might be using is a worthy idea. You can post questions and comments on these group pages and ask your customers to offer their answers and suggestions.
The more you get active, more are the chances of receiving business queries that will eventually stand to benefit your business.
5.) Google Plus
Google plus is a recently launched social media platform that has gained popularity with tech savvy people.
You can create circles in the personal Google plus profile and use the same specifically for your customers and other people who show interest in using your service or product.
Post quality content related to the brand or service on the Google plus profile and ask customers to offer their comments and suggestions.
Every genuine suggestion received should be acknowledged. This creates a sense of trust amongst customers and helps in business growth too.
The multi user chat tool in Google plus should be used creatively to connect with customers. This helps in being updated on various developments and being a step ahead of your competitors.
Social media is a valuable tool and its effective use can help you build up the business. Try the same and see the difference it makes to your business promotion endeavors.
Diana is a writer/blogger. She loves writing travelling and reading books. She contributes to bornrich.com, a site for the rich, and those who want to be rich.