A You Tube video not only gets traffic from Google, but also from random searches and suggested video results on You Tube, and one study said that a video is at least ten times more likely to rank somewhere on the first page than any other type of page, all other things being the same.
What that means is that without spending a huge amount of money on SEO, you can often get a video to rank higher, with less effort, so long as you understand some of the basics of how to rank a You Tube video on Google.
Here’s a video I made called Differences In SEO For You Tube Videos, which explains why you need to have a good looking, entertaining video that people will watch all the way through.
The Cost Of Video Production
This isn’t a good example of one of my best videos, it’s just a video I made quickly to try to capture random traffic for the keywords in the title.
What I do is take screenshots and video screenshots of photos and videos that I find online, such as on Google Images.
Then, I make some original music to go over the top, using Cubase, and the basic keyboard and drum instruments that come with that, (I’m a guitar teacher).
I also put in some nice transitions such as a cross fade, ripple, door, or whatever I think would look good, and add some text on top of the photos.
There are some good examples of videos I’ve made for customers on my channel, which you can see by going to the actual URL of that video, and then clicking on SocialPromotionTips.
I don’t claim to make videos of the calibre of an advertising agency, I make videos starting at ten dollars, which look good enough for people to watch them, and get a positive impression, and then click on the link in the description.
It is necessary to have a low cost per video if you are trying to run a video marketing campaign with dozens of videos competing for different titles.
I also handle the promotion of the video, and just the fact I have a popular channel with lots of videos on it and back links leading to it means that the videos have a better chance of ranking and getting views.
I also share the videos with all of my 50,000+ social connections on Twitter, Facebook, Google Plus, and Stumble Upon.
I use other micro job sites to get other people to share the video with their social connections, and this is a natural, safe way of getting targeted views.
If you would like to talk to me about the video production cost on Professional Social Promotion, send me an email, my address is in the sidebar.