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How to Drive Traffic to Your Website

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There are companies that mistakenly believe a good website is all they need for good online marketing. In order for the website to serve its purpose, people have to visit it.

Companies that choose only to promote their website on business cards, emails, and direct mail pieces will only receive traffic from prospects with whom they are already in contact. The goal of a good website is to broaden the lead funnel, not simply maintain it.

For online businesses, the goal is to make sales, but those sales will never happen without visitors to the site. To drive more traffic to your website, there are three simple tactics you can implement.

Guest Blog Posts

Google now offers a blog search. Type in a word closely related to your industry or the services you provide as you usually would. When the results page appears, there is a column on the left side of the page that provides more specified search options. Click blogs. This will produce a list of blogs or posts associated with the word or phrase you searched.

How does that help you? Two ways: comments and guest blog posts. To start with, you may decide to join the discussion on an industry-related blog by offering your expertise in the comments section. When you do so, be sure to include a link back to your company website. If there is a specific page on your website that more closely relates to the specific discussion than others, link to that instead of just the homepage.

An even more effective way to use the blogs you discovered on your search is to ask the owner of the blog if you could write a guest blog post. Many bloggers welcome guest blogs as it provides new content for their site without much effort on their part.

You offer the content for free and include a link back to your company’s website. Doing so broadens the lead funnel to an entirely new group of people, those who read that particular blog.

Social Media

Just because your company has a Facebook page, Twitter name, or Instagram account does not mean it is effectively bringing traffic to your site. Prospects are more likely to find your website via social media if those accounts are used regularly and properly. Inactive accounts serve no purpose on the internet.

One precaution to take when using social media for business purposes is to not over-promote. Followers grow weary of endless commercials, giving reason to why television advertising is less effective than it once was. Use the accounts to discuss news in the industry, tips for succeeding in business, or the occasional entertaining video to provide comic relief during the workday.

Search Engine Optimization (SEO)

When a potential client does an internet search looking for products or services you provide, you want your company to show up on the first page of results. Most people don’t browse beyond that. In order to get traffic from organic searches such as these, your website needs search engine optimization (SEO).

SEO is the current marketing battleground. Companies vie for top rankings by incorporating keywords into content on their websites. While a certain number of appropriately placed keywords are important for search results, equally, if not more, important is the frequency with which the website is updated.

Every page of your website may have the appropriate keywords, but if the site hasn’t been updated in the past year, the search engines view it as irrelevant. Adding content to your site on a daily basis will make a big difference.

If you were to write 20 articles and upload them in one weekend, the new content might boost your ranking but only for a couple of days. Assuming your rank would remain for months without additional content being uploaded to your site would be a mistake.

There are entire books written about this topic and entire companies devoted to helping site owners get more traffic. These tips will just give you a head start.

Bio: The professionals at www.custard-media.com provided this post and would love to assist you in any way possible to drive more traffic to your website.

The Easiest Way To Get Website Traffic

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I’ve been working on this site for a bit over a year now, and writing on assorted article writing sites and blogs for a few years before that, and I’ve found that the easiest way to get website traffic is through social media marketing, particularly Twitter.The easiest way to get website traffic

I had a look at the different traffic sources to this site over the time it’s been here, and Facebook, Twitter, Linked In, Stumble Upon and You Tube all came up higher as referring sites than Google.

This is mainly because I concentrate my efforts on improving my social connections on those sites, but it’s not because I don’t know anything about SEO.

I’ve been trying to figure out search engine optimization for the past three or four years as well, and just when I think I have it figured out, Google goes and changes their algorithms again.

I no longer know if I’m supposed to make back links to my posts, or if I’m supposed to include a certain amount of keywords in the text.

I have some idea of how to improve the SEO of the site by publishing regularly, and writing a lot of words on a page, but apart from that, I wouldn’t have a clue how Google works, and I don’t really care anymore.

I get about ten hits a day from Google to this site, even after writing hundreds of different blog posts and pages here.

Whereas, if I spend a bit of time tweeting my old blog posts, I can easily get a few hundred unique views to this site from my twenty thousand odd Twitter followers.

I would have to say that the easiest way to get website traffic is definitely through social media, and if you want some help getting a whole bunch of followers or likes or subscribers, or whatever, I can help you with that.

I am a social media marketing manager, and I can tweet for you, get you Google Plus followers, share to your Facebook page, share your site with my social connections, pretty much anything, if you pay me a fair price.

I work for about ten dollars an hour, depending on what you want me to do, and I can guarantee that over time, the investment you put into my social media marketing services will pay off.

To talk to me about the easiest way to get traffic to your website, and how I can help you get customers to your business, send me a message at rowan@professionalsocialpromotion.com.

Professional Website Promotion

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This page will teach you some professional website promotion methods that will help you get a large amount of visitors to your site for a minimal amount of money or effort.

For me, there are four main groups of website promotion: SEO, (getting traffic from Google), paid advertising, (Google Adwords, Facebook Ads etc), social promotion, (tweeting, stumbling, You Tube videos, viral sharing), and email marketing.

You could also include a number of different offline advertising and promotion methods like TV, radio and newspaper advertising, but for this post, I will just stick to the online website promotion methods.

I cannot go into all of these methods in great detail here, but I will give you a brief understanding of the concepts of each type of internet marketing method, and give you links if you want to find out more about one thing or another.

Professional SEO Methods

I go into SEO or search engine optimization in more detail in my free e-book, which you can get by signing up to the Professional Social Promotion newsletter, but just briefly, you have to pick a title with low competition and high search volume, make it look good with subheadings and photos, mention the keywords a reasonable amount in the text, (longer is better), and then make back links to it from every relevant page you can find, from relevant, but varying link text. Take a look at the SEO services offered here on Professional Social Promotion.

Professional Pay Per Click Advertising Techniques

Many people simply assume that Google Adwords is the best advertising agency to choose, simply because they have the widest reach across the internet.

If you want to reach millions of people, and you have millions of dollars to do it, then that may be the case, although it also has the highest amount of competition, and so it is usually the most expensive way to advertise.

Facebook Ads are not all that much cheaper, it may work if you can get a good click through rate, although usually you have to start at a whopping two dollars a click just to test it out.

If you’re interested in getting a much lower cost per click, get in contact with me at rowan@professionalsocialpromotion.com, and I’ll organize a really cheap PPC advertising campaign for you on alternative advertising sites, probably for around five cents a click to start with.

Professional Social Promotion

This is obviously the name of this site, and we specialize in social promotion services such as Facebook page likes, scheduled tweeting, social sharing, and Fiverr gigs.

If you have something specific in mind, just get in contact, and discuss what you want done, and I’m pretty sure we can do it for you. Social promotion is our specialty, and if we haven’t got the numbers of social connections to do something, it’s quite easy to outsource it to a micro job site, or another social marketing agency.

As for email marketing, we can offer advice on how to set up an enticing squeeze page, and what to put in your auto-responder, how to build trust by offering value, and turn your traffic into repeat customers, but for that information, you will have to sign up to the free internet marketing training provided in the newsletter. The form is up on the right side of the screen there.

You will learn professional website promotion techniques, but more importantly, you will learn everything about building a successful site, from keyword research to market research to find the right product, website design, SEO, list building and much more. Sign up, and you will see what I mean.

Professional techniques for website promotion.

 

Twitter Tools For Website Promotion

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Here is a short list of the best Twitter Tools for website promotion and business. Basically, these tools are designed to help you get lots of Twitter followers quickly.

Twiends

This is a great site to get lots of Twitter followers quickly, particularly if you’re starting out from the beginning.

Once you get up to the two thousand followers mark, it can be hard to keep adding Twitter followers at the same rate, because you need to have more following you that you are following.

Tweepi

Tweepi is a great site for managing your Twitter followers. You just log in, go to the flush tool, and I usually start on the last page, which is the people who I have been following for the longest time that aren’t following back.

You have to be a little bit careful how many you unfollow, particularly with a new account, but somewhere around a hundred a day is OK, or it should be.

Twaitter

Twaitter is good for scheduling tweets on, you can set the amount of times you want them recurring for, every day, or every week, or whatever.

You have a limit of ten an hour, over 24 hours of the day, and you can’t send the same tweet more than once every six hours, I think.

You can get around that by changing the wording of the message, and having the same link, but realistically, you will probably reach most of the people who were going to click on it within a few months if you just do it a couple of times a day.

It may not be a good idea to go overboard, as Twitter doesn’t like spam, even though that’s what a large percentage of their users use Twitter for.

I don’t really think of it as spam, just a different sort of human based search engine. You get to see the messages of the people who are working the hardest to get their message across to you.

If they care enough to put it on your Twitter feed again and again, then they obviously think it’s worthwhile.

In the past, that’s how the Google search engine worked. You paid for enough back links, and worked hard enough on that, and you were on the first page. Now, Google is harder to trick, and even experienced SEO experts are having trouble figuring out how it works.

Apart from these other sites, there is one more Twitter tool for website promotion that you should know about, and that is this one, Professional Social Promotion. We offer a number of services like scheduled tweeting to our followers, so you don’t have to spend hours doing it all yourself.

Twitter tools can help you with your business.