Social media outlets have immense power and the ability to share anything between consumers, companies, and even across international waters.
When you factor in the impact of viral videos, the marketing possibilities are endless. A short and highly shareable video can re-energize and amplify your social media strategy.
Today’s market has made video content less costly, more effective, and easier to create. If you’re not using video as part of your social media strategy then you need to start, because it is becoming a popular content marketing tactic to entertain, educate, and sell.
Video can deliver a simple and engaging message to a wide audience because it is easy to digest. Since social media is all about sharing, users can share a video of interest to others, thus creating a wider audience.
As the demand for video content increases, the audience continues to increase. Your video can go viral and capture leads from a huge following, which you can then convert to sales. Sharing is not limited within social sites, or between them, so the number of times your video gets posted is infinite.
An increase in users who watch online videos means you can target a particular group if desired. The odds of converting a targeted audience into sales are much higher than that of just a general audience.
Your business can leverage on demand content, which includes demonstrations, upcoming events, company introductions, presentations, webinars, and promotions. Victoria’s Secret, for example, aimed to boost their Valentine’s Day sales by launching a video that was clearly tailored for customers – women.
If there’s a chance that people will not understand written content about what you are promoting, use a video. The video can give customers answers in a concise manner that incorporates graphics and sound.
For instance, if your customers have queries concerning a particular problem, you can create a video that addresses the problem. The video would describe the problem to customers without the need of customer service.
This type of social media marketing approach can reduce training and operating costs. Take Microsoft for instance. They utilize video marketing to offer potential customers tutorials on how to use their products.
At the end of the day, people prefer watching videos to reading text. Searching for and reading text can be tiring to the eyes. With video, a user just needs to click the link and select play instead of scrolling through and navigating pages.
A well-produced video clip cannot only attract customers, but can establish customer loyalty, which is an ultimate goal of any business.
If you are considering implementing video into your social media marketing strategy, consider these tips:
- Entice internet users by creating an engaging video
- Provide authentic and actionable content
- Focus on what you want to offer your prospects
- Let prospects know the problem you want to solve
- Show the benefits your solution provides
About The Author
This article was written by Kaity Nakagoshi from Zelen Communications, an advertising company in Tampa, Florida that specializes in website development, pay-per-click advertising, and the good old-fashioned stuff too.
Kaity graduated from the University of South Florida and considers herself a social media enthusiast, an avid golf fan, and a chips and salsa connoisseur.
Follow her on Twitter @KaityAtZelen.