SEO Versus SMO
What are the benefits of SEO (Search Engine Optimization) versus SMO (Social Media Optimization)?
Google is still the number one way to drive traffic to a site, provided you are on the first page of a popular search, or the first page of many specific searches.
If you aren’t an SEO expert, up to date with the latest changes in the algorithms of Google, then you may not even get one click.
If nobody is searching for your keyword, or your product, then you have no chance at all of getting traffic from SEO, and the next best solution is SMO.
The Benefits of SMO
Social media optimization is about reaching your target audience on social sites like Facebook, Twitter, StumbleUpon, You Tube, Digg, or even a dating site like Plenty of Fish, if you pay for an ad there.
There are counless ways to go about it, you can make a Facebook page and buy likes, or make lots of friends.
You can get thousands of Twitter followers on a site like Twiends, (that’s where most of my traffic comes from), or you can pay to have someone else share your site to their friends and followers.
That’s what Professional Social Promotion does, we share your site to our friends and followers, or outsource social promotion for you on micro job sites.
When you consider that some people pay one or two dollars per click on Google Adwords, or spend thousands on an SEO company, SMO or a social promotion campaign can be a hundred times cheaper, and just as effective.
If you want to learn to do it yourself, we teach SEO, and SMO in the free internet marketing training you get when you sign up to the newsletter.