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What Works In SEO These Days?

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I’m writing this article in early 2013, and that’s quite important to understand in terms of how up to date this information is in terms of what works for SEO and Google rankings.What Works In SEO Today?

Google has been changing the way their algorithms work since they first started, and the trend has been that they’ve tried to move away from rewarding spam tactics or black hat SEO.

When the site first started, it had a very simple algorithm. Every site had a certain amount of page rank, and when it linked to another site, a bit of that page rank got passed on.

So, the pages that had the largest amount of link weight leading to them got the highest page rank, and that was seen as an important ranking factor.

As soon as everyone found out about this algorithm, they created literally billions of sites that were designed for no other purpose than to manipulate this algorithm, for better rankings.

What Happened To SEO?

To cut a long story short, most of the things which used to work don’t work anymore, or don’t work as effectively.

Things such as multiple social bookmarking links, blog comments, forum signatures, directory submissions, spun articles on auto-approve sites, low quality paid blog reviews, profile links, etc.

Some of these things still work a little bit, but only if they look like they were made in a natural way.

What Google is really looking for is the links that look like they were created by other people, for example social media shares.

If a site is extremely valuable and popular, or entertaining and important, then one of the first natural signs you will see is a regular amount of shares of that site by different people to their Facebook friends, Twitter followers, Google Plus followers, etc.

Another thing they might do is link to the site from blog posts and articles, but most people don’t write on the lower quality sites, so there are only some blogs and article writing sites which manage to keep any authority in the eyes of Google.

That’s pretty much it, you will want a few links from the description of You Tube videos, links from a Facebook page or two, from multiple Twitter accounts, maybe a Linked In share, or a few Stumble Upon likes.

You might want multiple articles leading back to the page you’re trying to rank, and links leading to those pages as well, to form a link pyramid.

Social media links are no follow, which means they do not pass on page rank, but they are far from useless, in fact they are completely essential in creating the natural looking link profile that Google is looking for.

Therefore, what works in SEO today is writing, having people write about you, and sharing a lot on social media, and encouraging social sharing.

Some companies spend all their time trying to create viral content such as funny You Tube videos, as if it works, it can beat ranking at the top of a huge Google search.

Nothing works better than having a page spread through word of mouth, but even if you don’t go viral, social media is still an essential part of SEO these days.

For some help with any and all of these things, send me a message, my email is in the sidebar. I’m pretty sure I can help you with SEO if you’re trying to rank a site, and I can especially help with the social media side of it.

Are Social Media Shares Important For SEO?

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Are social media shares important?
People have been talking in recent months, (or recent years) about the massive changes in the state of SEO.

Google is systematically trying to punish sites who use spam techniques such as syndicated article directory submission, spam blog comments, mass directory submissions, mass social bookmarking submissions etc, and reward sites who have a link profile of high quality pages.

The only back links which count anymore are those which appear natural to Google, and look as they would if a person was building links to their site themselves through the normal channels, and also getting people linking to the site because it was worth sharing.

The sort of links which offer real value are original articles written on sites with some sort of moderation of what gets published, such as eHow, Yahoo Voices, Ezine, etc, guest posts, and social media.

The key to this is that it is not a formula that you can put your finger on. The whole idea is that Google seem to be changing the formula, so as to get people to focus on quality, and not so much on quantity.

It’s only by creating links as though Google was looking over your shoulder that you can expect that it will help your rankings.

My personal strategy is just to keep writing blog posts on my site, and write the occasional guest post or article, but for the most part just share it in a natural but aggressive way on multiple social media accounts.

Is this strategy working for me, and do I even really care anymore about Google rankings for small searches with a few hundred exact match searches worldwide per month?

My Personal Results From Social Media

My site is doing well, and I only use social media and the odd article
or social bookmarking back link to make links to most of my new blog posts.

I spent a lot of time when I first set up the site making back links to the home page and important pages, but I found that the only thing I could really be certain of was that I ranked better the more I wrote on the site.

A link from a site like Facebook, Twitter or You Tube is no follow, but that is part of the natural link profile that Google is looking for to determine that it is a good site.

Page rank has nothing to do with it anymore, and it’s not really about anything else but giving Google the signals that you did things in a white hat way, and that people responded by sharing your site with their friends and writing about it, because it was good.

Google themselves say that they are paying more attention to social media
signals, and even punishing sites who use social bookmarking, blog
commenting, forum signatures, directory links, profile links, spam
syndicated articles etc in an unnatural looking way.

A site that actually is good and popular will have lots of shares on social
media, especially by high authority social media profiles.

The key is not to stop link building, but to do the things that they would
expect you to have to do, and to imitate the things they would expect others
to do, if other people were linking to you because they liked your site.

Social sharing is not just an important part of SEO, it’s actually the way I get most of my traffic on a daily basis.

It took me almost a year to build up a steady hundred views a day from Google, but I can get double or triple that on any particular day in a few hours by tweeting a lot.

To be honest, the searches I am trying to rank for do not produce enough traffic for me to spend too much time on ranking for them, so I don’t spend a lot of my time making back links, even though I probably should.

The way people used to make back links is not working anymore, and I haven’t got the patience to stay up to date with all the new changes.

I spend my time mostly adding to my list of social connections, with my most successful traffic source being my Twitter followers, and writing on my site, when I’m not filling orders.

For those who still have the mindset of making a dozen back links every day from directories, social bookmarking sites, blog comments, etc, I don’t think you are really spending your time as effectively as you could be, not anymore.

If you do require some help or advice in doing any of these sorts of things, send me a message, my email is in the sidebar. There are Pay Pal buttons on the site, or I can invoice you.

Social Media Links And SEO

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So if you haven’t been living under a rock, you’ve realized that a lot of the traditional back linking methods that used to work are not working so well, and that the future of SEO is going to probably involve a lot of social media links.Social Media Links And SEO

The reason why social media back links are going to play an important part in ranking in the future, is that any really good site will have people linking to it from their social media profile, or sharing it with their friends.

I’m not just talking about sites that are trying to get ranked either, it could be someone makes a You Tube video that they think is funny, and they don’t know the first thing about algorithms.

People aren’t going to link to it in huge numbers from blog posts, they might tweet it, share it on Facebook, Google Plus, perhaps on Stumble Upon, and it might get embedded into video blogs.

The other thing is, like with You Tube videos, the bounce rate of all web pages are going to be important.

Are Social Media Links Important In SEO Today?

Google is trying to weed out spam, and the only real way they can do that is to punish sites that have a lot of unnatural looking links leading to them, sites that appear to be written badly, or have a low amount of text on the page, and sites that have a high bounce rate.

The things they want to encourage is sites that have a more natural looking link profile, which includes a lot of social media links, (but not so many as to look unnatural), and links from high quality, original, well written content on sites with some authority.

Can you manufacture a whole bunch of social media links? Yes you can. You can join sites where you can swap tweets, or pay people to tweet or share your page with their followers.

Sometimes these people are low paid workers with fake accounts from India, and other times they are real accounts. If you look harder, and pay more, you can get higher quality accounts with a larger following of real people.

If you want to pay ten cents, (and I offer this as a service), you can get a cheap random tweet to someone’s account. If you pay twenty cents, you can get a cheap random tweet to an account with at least a few hundred followers.

If you pay thirty cents, you can get a Facebook share to a random account of someone likely in India, or for forty, you can get a few more American or UK accounts among the mix to share your site to their Facebook page.

For a bit over a dollar, you can get a tweet to twenty or thirty thousand people, and for ten dollars, you can get a broad share to all of my tens of thousands of social connections, which creates a lot of traffic, and is good for SEO.

An SMO campaign might cost as low as ten dollars, or up to a few hundred, or a few thousand. It’s up to you how much you want to spend on it, but I know how to do it, and it does work.

Basically, I know a range of different ways to get people to share your site to their Facebook friends, or to their Twitter followers, and you get what you pay for.

I use a variety of different micro job sites, social sharing sites, and I can deliver what I promise, which is links from social media.

What I never do is guarantee that it will produce results, of either traffic, or rankings, because Google updates their algorithms almost every day, and what might have worked this month, might not work the next, but I will say that it hasn’t hurt my site, and I do get most of my traffic from social media.

I can make you a Facebook page, make you a You Tube video, get you Twitter followers, or any number of different things, and I am open and honest about what I know, so send me an email if you’re interested in links from social media. My email is in the sidebar, and I can send you my Pay Pal details from there.

Social Media Marketing And SEO

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The Connection Between Social Media Marketing And SEO

Social media marketing and SEO are two different forms of internet marketing, but they are pretty much the same thing when it comes down to it.

While Google still drives the largest amount of traffic to websites, people spend more time on Facebook and You Tube, and Google Plus and Twitter are the two fastest growing sites in the world.

Google places a fair amount of importance on social signals from these big sites when determining their rankings, and there are a number of ways to show the signs that Google is looking for.

To start with, you will want to have social share buttons on your site, so that people have the option of sharing the page with their friends if they like it, and you can pay people to do this for you if you want.

A You Tube video on the page helps it rank higher, and you should have a Facebook page with lots of likes, that gets updated regularly.

It’s a good idea to tweet everything you do, and a back link from a Twitter profile with lots of followers can help with SEO, even better if a lot of different people tweet your site.

Google Plus is becoming more important in rankings, as Google obviously want to place importance on the social signals coming from their own social networking site.

The Importance Of Social Media Marketing

As I just mentioned, social media marketing and the social signals of lots of different people talking about and sharing your site plays a big role in ranking your site on Google, but it’s also less expensive than hiring an SEO company, or buying pay per click advertising in most cases.

So long as your site has a widespread appeal, it’s a lot cheaper to get traffic from paying individuals to share your site with their social connections, or to buy social connections to share your site with, than it is to pay for an ad on Google Adwords or Facebook Ads.

I can do pretty much anything you want in terms of social media marketing. I can get you Facebook page likes, and help you build a good page with custom tabs on Facebook, I can get you cheap Twitter followers, Google Plus Connections, You Tube subscribers, and I can make you a professional You Tube video.

I can help you with setting up an advertising campaign, offer advice on SEO, do some social sharing to my hundreds of thousands of social friends and followers on different sites, you name it, and I can probably do it for you for the right price.

Some of these services I buy somewhere else at a slightly cheaper price, and some of them I spend hours working on myself.

I am one of the best social media marketing and SEO experts in the world because I am both highly qualified, with many years of experience, and I also work for an affordable price. Send me an email at rowan@professionalsocialpromotion.com to discuss your site.

SEO and social media marketing go hand in hand.