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How To Tell A Good SEO Company From A Bad One

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SEO

Guest post by Jessica Sommers.

Building your online presence takes time, money and a lot of elbow grease.

You can use tools, services and solutions that can make things a bit easier or to produce better results.

But in the long run, you have to understand that there are no shortcuts to successful online marketing. You have to have the patience and discipline and you need to make the investment in order to see measurable and significant returns.

And if you’re serious about winning the online game, then you’ll need to be clear that you can’t just wing it or go DIY on your website and website optimization. It’s too dangerous and will be costly for your business if you seek the cheap or mediocre way. Understand that to advance your position, you’ve got to find the right, reliable and highly competent SEO company to handle your optimization campaigns for you.

By working with a team of specialists in SEO, businesses and brands can expect the following advantages:

Spend resources on what really works. Some companies wanting to cut corners would simply hire a self-labelled freelance SEO “expert” off a listing site, which is actually highly risky. If you want sure results, then you’ve got to put your investment into a reputable SEO agency with an established system and a stable team who won’t flake out on you and will ensure you get the results you need because it’s their business on the line.

Avoid costly mistakes. In the ever-changing SEO landscape, one wrong move can do major damage to your online presence, your reputation and your business. That’s why you shouldn’t settle for mediocre work. You need SEO experts with a proven track record and deep insider knowledge about the industry. They are up-to-date with every shift in search engine algorithms, so they can make sure your website is protected from penalties and low rankings.

Save time and focus on what’s important. SEO work is time- and labor-intensive. If you’re a business owner, it’s a waste of time (and money) to do SEO by yourself. If you assign it to your staff, it may still be a waste if it’s not really their speciality. Getting an SEO company for the project will make sure every minute is maximized because they already have an established and proven process for optimizing your site.

One word: results. In this competitive market, only a sharp and solid SEO strategy will give you results – and only SEO professionals have the capacity to deliver that. So stop wasting time and stop the guesswork. Look for the right SEO company and see boost the visibility, credibility and authority of your website without delay.

About the author: Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like seosherpa.com to boost her knowledge on this industry.

5 Must-Implement Strategies in Today’s SEO

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SEO strategies

Guest post by Jessica Sommers

What used to work for your Web marketing strategies in previous years might be outdated today.

Technology evolves, and with it, the ever-fickle and ever-discerning market. So you need to adapt to such changes for business to thrive.

But what sort of changes do you need to implement — especially when it comes to search engine optimisation, which has the power to boost profits by helping you reach more customers?

Today’s businesses should know, SEO continues to evolve and mastery of its evolution will help you improve results.

Here are just five of the must-implement strategies you need to do with your SEO efforts today:

1. Think mobile
Mobile FunctionalityThis is no longer a measure for the most technologically advanced business, mobile-friendly sites are now essential for businesses.

With 50 percent of all traffic coming from mobile (on Google), you need to make sure that your website is optimised for every mobile device — smartphones and tablets.

Mobile-friendly websites boost their ranking for searchability and improve user engagement.

2. Get to know the Hummingbird

Google HummingbirdSpeaking of Google, its new search algorithm is called Hummingbird because it’s faster and more precise.

It apparently works on “conversational search,” which means it’s going to be more attentive to every word in a query as opposed to just a few specific words.

So pages that best match the meaning of the query will be ranked better than those that merely matched words.

When developing keywords for search engine optimisation, businesses should address informational queries, transactional queries, and navigational queries.

3. Streamline your URL structure
URLs that are too complicated, filled with too many characters, too lengthy, and have no keywords tend to have lower click-through rates on search engine results. If users cannot understand what the link is sending them to, they will not click it.

Also big issues to focus on with your URL are pages with too many outbound links, broken links, 404 errors, and many other performance-inhibiting problems that will negatively impact your search engine ranking.

4. Social media should not be neglected
Most users might click on your social media page before they check out your website. It pays to have social media presence not only because you’ll increase visibility but you’ll also boost your influence on your market.

If you can, try to have a variety of channels, and not just focus on Facebook and Twitter. Remember, you might not be too convinced with Google+ but this network will still get more favour in Google search because it is the search engine brand’s baby.

5. Never ever forget the value of good content
Finally, a good Web marketing agency will focus on quality content because it boosts engagement, creates credibility and influence for the brand, and increases ROI.

When your users or customers find your content — across all channels — useful, unique and interesting, you will bring in the traffic that bolsters your search engine ranking.

About the Author:
Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She works for sites like www.hypemarketing.com.au, an SEO company in Perth, Australia, to boost her knowledge on this industry.

Planning A Professional SEO Campaign

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SEO Campaign

Guest post by Fadi Azba

Search Engine Optimization or SEO is not a one-time thing. It is an ongoing effort that requires immense attention and hands-on level of involvement.

The entire process begins with careful planning. In order to have a successful SEO campaign, you need to have a good set of SEO plans as well.

Keyword Research

One of the very first things you need to do when you are starting an SEO campaign is figuring out the keywords you will be targeting.

Whether you are using the best SEO services in the country or you want to do your own SEO campaign, targeting the right keywords will help improve the final results greatly.

You can start by finding main keywords to base your SEO campaign on. Once the main keywords are determined, you can start finding derivatives and add location information to the campaign.

For example, targeting keywords such as “home renovation” means you can also target a more specific set of keywords like “home renovation service Alberta”.

It is important to target local keywords, particularly if your main market segments are area-specific. Paired with a country-specific domain name (i.e. .ca or .us) and a country-specific data centre, you can really boost your SEO campaign greatly.

Formulating Your Strategy

The next step is to actually formulate your SEO strategy. First, determine the kind of SEO tools you want to use. Don’t forget to incorporate social media into your efforts; sites such as Twitter and Facebook are great sources of direct traffic and backlinks.

You should also set targets and aim to achieve them. This is especially important if you are working with an SEO agency. Be realistic; you can’t always be at the top of the search results, but you can appear on the first page of the search results almost consistently.

Prepare great content to support your SEO campaign. You can write guest posts, post articles on other SEO intensive websites and update your own Articles section regularly for maximum SEO performance.

You don’t have to do everything yourself. There are a lot of freelancers and SEO agencies that can help you produce great content at affordable rates.

Implement Your Strategy Consistently

As mentioned at the beginning of the article, SEO is about consistency. You cannot expect to be at the top of search results without updating your site regularly, or posting new content on sites with good SEO performance. You also need to maintain good social media presence throughout the campaign.

This is where having an experienced SEO agency can really help. You don’t have to spend as much time maintaining the campaign and can instead focus on improving your site.

Coupled with the fact that today’s best SEO services are very affordable, and you have the perfect solution for running an optimal campaign.

With a good SEO plan in hand, you will have no trouble achieving the objectives you are aiming for. Don’t forget to evaluate your SEO campaign regularly and make changes to the plan as needed. Keep up with the market and stay ahead of the SEO game.

About The Author
Fadi Azba is an experienced entrepreneur and the founder of BlueHat Marketing, a leading Canadian digital marketing firm. Throughout his years of cutting-edge work in the digital marketing, web design and tech start-up fields, he has successfully developed multiple business ventures and become an authority on search engine marketing and optimization.

SEO VS PPC

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SEO Versus PPC

Guest post by Rajveer Singh Rathore

Most digital marketers hold strong views on the topic of SEO and PPC. There are many that take pride in using only SEO to achieve their purposes.

Then there are some that prefer PPC and feel that it provides better returns in lesser time, and there is the third group that believes in a balanced used of both the techniques, and other traffic building methods like social media marketing.

Let’s take a look at what exactly SEO and PPC are, explore the differences between the two, and try to work out which one is a better technique.

What is SEO exactly, in as few words as possible?

SEO obviously stands for Search Engine Optimization. Everyone knows this. But, it is a little more complicated when we look at what it means to optimize your site.

It is an organic (as opposed to paid, even if black hat techniques are used) way of getting listing and good ranking on major search engines like Google, Yahoo and Bing.

Using a number of different techniques, digital marketers try and boost the ranking of a website or other blog property. There is no payment made to search engines during SEO.

Okay, and what is PPC?

Pay-per-click is straight up advertisement. The ads are placed near the search results. Open a Google search and enter a random term – on the top as well as right, you will see a number of links under ‘Ads’ or ‘Sponsored’ – there’s a PPC campaign behind all these ads.

When someone clicks on these ads, he is directed to the landing page or website of the advertiser. In most cases, there are no charges for displaying the ad – you pay only when someone clicks on the link.

Well, SEO and PPC seems like two totally different things. Why are we even comparing them?

While SEO and PPC employ totally different methods, they serve the same purpose. The reasons why people conduct an SEO campaign is that they want their web pages or blogs to appear at the top of the results when someone enters specific search term in the search engines.

If the link to their website or page appears on the first few pages of search results, many people may click on the link and the website or blog can generate views, leads, or sales.

For every search term that is being searched by a large number of users, there are thousands of businesses in competition for a place on the results.

So, SEO requires a lot of effort, and even after making many efforts, it is possible that pages do not rank well for the targeted keywords. With PPC, you are guaranteed a place on the first page for a specific keyword – and you pay only when some user clicks on your link!

Differences Between SEO and PPC listings

The above quick-fire explanation may lead you to believe that it is always better to run a PPC camping than invest time, money and efforts in SEO. But before reaching a decision, first take a quick look at the differences between SEO and PPC listing on a search pages.

# It may take months or years to get organic traffic from search engines. Especially, if your company is targeting highly competitive keywords, you may simply not be able to beat the competition. But PPC levels the playing field – you can get visibility on the first page straightaway.

# SEO results appear as answers to keyword queries, while ads are clearly separated from the results. Most users are not interested in ads and simply won’t click on ads. So, the amount of traffic you receive through PPC won’t be as high as that of natural search results.

# PPC costs money – you need to shell out dollars for every click. Many users may simply be exploring your result. They may not have any interest in your services, but when they click and reach your website, you pay for it. Traffic from SEO is absolutely free.

# Conversion rates can be high when you are running a PPC campaign as you can optimize the page that the visitor lands on after clicking on your advertisement. A smart PPC campaigner knows what keywords to target to capture the interest of users that are actually looking for the services or products that the company provides.

So, what’s the verdict – SEO or PPC?

There are a handful of companies that rank well on the set of keywords that they target – their competitors have no presence on the first few pages of search results. If you are lucky enough to be ranking at the top, SEO is enough (at least for that set of keywords).

For others, PPC is the only way of benefiting from search engines and searches by potential customers. PPC can provide a powerful boost to your business and help you improve your SEO ranking by increasing traffic and decreasing bounce rates.

It is also pretty handy when you are selling specific products, offering special limited-time discounts or want to run a quick advertisement campaign on a shoe-string budget.

However, PPC can only give a short boost. It is nitro boost on your race car. If your firm is planning to offer the same services and products for a long time, you need a long-term solutions. That is where SEO comes in. The trick is to find the perfect balance between the two kind of online marketing techniques.

About The Author

Rajveer Singh Rathore is a technical fanatical working with SEO First Page. I love to spend some time studying about the most latest digital marketing trends news. SEO First provides SEO, PPC management and social media marketing services that helps companies improve their traffic and business leads.