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Effective Promotions – Are People Aware of Your Event?

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Guest post by Jessica Sommers

Least effective promotionsWhen it comes to your huge event, you have to make sure that the event organizers that you engaged have allocated a good portion of the budget for promotions. Are people hearing, reading, or seeing the most important bits of information about the event? When it comes to event management, experts know that promotion is the key to making the affair successful and profitable.

With the technology we have today, promoting your event may seem like such an easy thing to accomplish, but you need to figure out how to work all these tools, especially the social media ones, in order to utilize them for optimum results. The following are some tips for effectively promoting your event.

• Tell your event planner what your preferences are. At the same time, you need to listen to their expert suggestions. At the end of the day, it’s mainly about budget and fitting in as many options in the amount.
• Identify your audience. When you know this bit, everything falls into place. You’ll know which radio stations, TV shows, print media, etc. to advertise in. The social channels will also allow you to target your ad onto your intended audience.
• Deliver a simple message. Simple messages are effective in that they are clear and short. People are busy and don’t want to spend time figuring out what you’re trying to say. You need to keep this consistent across all the tools that you are using to promote your event. Having a catchphrase helps. Online, make sure that you always include a link that will bring clickers to one landing page that will further sell the event to them.
• Be sure to have at least one print ad out there. You can’t assume that social media will take care of all the promotion that you need to get done. To cover all bases, do not discount the traditional channels. A print ad is a very good bet for reaching those who missed your online ads.
• Make your appeal for attendance or participation personal. Insert a sense of uniqueness to your ad so that your audience will feel that that they are being directly addressed. You need to give them a good reason for coming to your event. Make your ad focus on the ways your event will benefit them and not on the features they can expect.
No matter how well your event was thought out and put together, if it wasn’t promoted well, all those efforts will be for naught, so promote hard and promote well to ensure its success.

About the author:

Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like classactad.com to boost her knowledge on this industry.

Professional Website Promotion

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This page will teach you some professional website promotion methods that will help you get a large amount of visitors to your site for a minimal amount of money or effort.

For me, there are four main groups of website promotion: SEO, (getting traffic from Google), paid advertising, (Google Adwords, Facebook Ads etc), social promotion, (tweeting, stumbling, You Tube videos, viral sharing), and email marketing.

You could also include a number of different offline advertising and promotion methods like TV, radio and newspaper advertising, but for this post, I will just stick to the online website promotion methods.

I cannot go into all of these methods in great detail here, but I will give you a brief understanding of the concepts of each type of internet marketing method, and give you links if you want to find out more about one thing or another.

Professional SEO Methods

I go into SEO or search engine optimization in more detail in my free e-book, which you can get by signing up to the Professional Social Promotion newsletter, but just briefly, you have to pick a title with low competition and high search volume, make it look good with subheadings and photos, mention the keywords a reasonable amount in the text, (longer is better), and then make back links to it from every relevant page you can find, from relevant, but varying link text. Take a look at the SEO services offered here on Professional Social Promotion.

Professional Pay Per Click Advertising Techniques

Many people simply assume that Google Adwords is the best advertising agency to choose, simply because they have the widest reach across the internet.

If you want to reach millions of people, and you have millions of dollars to do it, then that may be the case, although it also has the highest amount of competition, and so it is usually the most expensive way to advertise.

Facebook Ads are not all that much cheaper, it may work if you can get a good click through rate, although usually you have to start at a whopping two dollars a click just to test it out.

If you’re interested in getting a much lower cost per click, get in contact with me at rowan@professionalsocialpromotion.com, and I’ll organize a really cheap PPC advertising campaign for you on alternative advertising sites, probably for around five cents a click to start with.

Professional Social Promotion

This is obviously the name of this site, and we specialize in social promotion services such as Facebook page likes, scheduled tweeting, social sharing, and Fiverr gigs.

If you have something specific in mind, just get in contact, and discuss what you want done, and I’m pretty sure we can do it for you. Social promotion is our specialty, and if we haven’t got the numbers of social connections to do something, it’s quite easy to outsource it to a micro job site, or another social marketing agency.

As for email marketing, we can offer advice on how to set up an enticing squeeze page, and what to put in your auto-responder, how to build trust by offering value, and turn your traffic into repeat customers, but for that information, you will have to sign up to the free internet marketing training provided in the newsletter. The form is up on the right side of the screen there.

You will learn professional website promotion techniques, but more importantly, you will learn everything about building a successful site, from keyword research to market research to find the right product, website design, SEO, list building and much more. Sign up, and you will see what I mean.

Professional techniques for website promotion.

 

Social Network Promotion

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Social network promotion is quite easy to do, it’s just a matter of how you do it, and there are many options available.

My favorite method for social promotion at the moment is tweeting to my tens of thousands of followers on Twitter, and this is how I get 90% of the traffic for my new site, while is slowly working it’s way up the first page of a Google search on social promotion.

My second favorite social network for promotion is StumbleUpon, simply because I understand how it works, I have a lot of followers who vote up my stuff, and if I make a page that has widespread appeal and can be placed in a popular category like humor, bizarre, recipes, photography, art, etc, I know it will get a lot of views from one simple share.

Facebook would have to be my third favorite social network, because you can’t make friends very quickly, and it’s not easy to make a viral page or group, so you usually need to use Facebook Ads, buy Facebook page likes, or make a ton of back links to your fan page, so it does well in a Google search.

SEO is good on social promotion sites.

 

 

 

 

 

 

 

Social Network Promotion Through SEO

While Facebook is the largest social networking site, and people spend four times longer on that site than any other site in the world, Google is still the number one way to drive traffic to your site, if you can do it.

I’m trying to compete for a Google search on social promotion at the moment, and I’ve written articles on HubPages, Squidoo, Factoidz, Associated Content, Ezine, Go Articles, Gather, Articlesbase, Bukisa, Knol, Blogger, Typepad, WordPress.com, Posterous, Tumblr, done forum posts, and on and on, and then made a few social bookmarking back links to those articles and blog posts to get them indexed.

Sound easy? Well it is a bit easier if you choose a more specific search, and because Facebook and You Tube already have a high page rank, you can compete on Google if you do the right things. Here’s one of my You Tube videos: Social Promotion.

You will want to get as many back links as you can within the sites as well, for example on You Tube, you should comment on high page rank channels and videos, as well as make back links from other sites to your channel and videos, and you have to publish new videos regularly as well, to get a high page rank, and thus a good ranking on Google.

The problem with all of this, is it takes months, and months, and hours and hours, if you are trying to rank for a high competition keyword. It’s great to do, if you have the patience and knowledge, (for more tips on SEO, sign up to the newsletter), but if you don’t want to wait, you might want to pay for social promotion services instead.

Professional Social Promotion, (this site), offers a range of cheap social promotion services such as over two hundred Facebook page likes for ten dollars, scheduled tweeting for a dollar a day to tens of thousands of our followers that will likely generate dozens of views a day.

The other services are listed on the home page, for example you could order one of my popular Fiverr gigs, or get me to write an article for you. Basically I’m offering my services doing any kind of social network promotion, marketing, advertising or SEO work at an affordable price, and I’m pretty good at it.

If you would like me to help you with anything at all, whether it’s social promotion, advice on setting up a cheap advertising campaign, SEO, making you a Facebook page or a You Tube video, showing you how to make a website, or whatever, just contact me at rowan@professionalsocialpromotion.com and I’ll do my best to help, or alternatively get free internet marketing training and social network promotion tips by signing up to the newsletter.

Advertising and promotion on social networking sites.

Social Media Promotion

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What is social media promotion, and how do you do it effectively to promote your site, and make sales?

Obviously the biggest social networking site online is Facebook, and there are two main ways of using the site to get traffic.

You can try the free methods like making a page or a group, and optimizing it with SEO, so that people find it in a Google search.

Alternatively, you can pay for an advertising campaign with Facebook Ads, which may be very expensive, if you can’t get a good click through rate.

Generally, there are better methods to get cheap and free traffic to your site from social media promotion, unless you’re one of the lucky ones on Facebook.

Learn about the methods that work in social media promotion.

 

 

 

 

 

 

 

My Favorite Social Media Promotion Methods

Personally, I’ve had a lot more luck with doing social promotion on Twitter. I have over 50,000 Twitter followers, and I can send out almost anything, and immediately get traffic.

As there is no keywords involved in getting people to click on a tweet, I can construct a message to send out that is exactly what I want them to read, to entice them to click, as if I was paying for pay per click ads.

By the way, I am selling this service, along with a whole range of social media promotion services at a very affordable price on the home page.

Facebook and You Tube either require a pretty good knowledge of search engine optimization or a lot of money, and a good knowledge of pay per click advertising if you want to have much success with those sites.

I can show you how to get ten times better value with the social media promotion services I offer, or if you don’t want to pay for social promotion, sign up to the newsletter in the sidebar and learn to do it all yourself for free.

Social media promotion techniques