Archive

Professional Tips on Using WordPress

Comments Off on Professional Tips on Using WordPress

This post is called professional tips on using WordPress, but it is actually a short excerpt from my e-book, which you can get for free by signing up to the newsletter in the sidebar.

Look in plugins, and get the All in one SEO pack. Go into the settings, and add your
home page title and description, and change the first three permalink settings to
/%postname%/ only.

Then go into the settings- permalink part, and add a custom permalink:
/%postname%/.

For more detail on this, and videos of the process, you can check out where I saw it
on 1 Hour Jobs.

This is about all you have to do to have good SEO on your URLs, although there is
some debate that it’s better to have the category name as well as the postname, and
that would look like /%category%/%postname%/ or something like that.

I’m not an expert in those things, so I’d listen to the guy in 1 hour jobs. Now, you just
need to find a good WordPress template.

There are many sites like Template Monster, and dozens of website designers who
can build you a custom theme, but I’ve heard you can just use the default twenty
eleven theme, and it gives you options to add your own photos, or customise the
design in many ways.

You can always use Thesis, like that guy suggested, which has a lot of customisable
options to make many different sites. I like Canvas if you’re going to buy one.
So you have a good theme, you have good URLs, you might want to set a page
instead of a post as the home page on your site.
To do that, go to settings-reading, after making a page that will be your new home
page, and a page to move your blog page to.

You can use Filezilla, or a similar FTP client to upload html files directly to the net,
which means you can make pages on your computer, like I use Open Office
sometimes. Here’s a You Tube video of how that works: How to Publish Using
Filezilla
.

It is possible to “rip” other templates, and edit them in an html or text editor, and then
upload them directly to your server using these methods, but that is also illegal, and
don’t ask me how it works. It might be alright for very simple pages.

Professional Tips on Using WordPress has been an excerpt from my e-book A Beginner’s Guide to Succeeding Online, which you can get for free by signing up to the newsletter.

Figuring out what the demographic is of your friends and followers on Facebook and Twitter is the most important step in working out how you should market to them.

Professional SEO Techniques

Comments Off on Professional SEO Techniques

Professional SEO Techniques is an excerpt from my free e-book which you can get by signing up to the list on your right.

There are two parts to SEO, on-page, and off-page SEO. To begin with, you will want
a website that has a short, relevant domain name to the subject you are going to be
writing about.

Before you buy this domain name, you should do some keyword research, to find an
exact-match domain name for the title of your home page that gets a lot of traffic, and
that doesn’t have too much competition.

Some people use Market Samurai, and while I would recommend them if you’re
prepared to take the time to learn how to use it, you can also just check the search
volume for a keyword phrase on the Google keyword tool, and do a Google search on
a title you want in quotation marks, and without, to see the amount of exact match
results, and what the first page competition is like.

I use a free Firefox add-on from SEO Book to check the page rank, and I have
another piece of free software called SEO Powersuite that lets me check the back
links to those sites.

Anyway, even if you find it hard to compete for a popular title on your home page, if
the domain name is relevant to what you are writing about, you will have a better
chance in getting your specific sub-domains on the first page of Google.
Let’s just look at what I mean:

Bad: URL: slippy.com/page-1: Title: Good SEO
Good: URL: seobenefits.com/good-seo

Apart from the domain name, you will want a good host, and I buy my domain names
and hosting from Host Gator, it’s just easier to get them in the one place, and they
have a 24 hour chat support team to talk you through everything.
Once you have your domain name and hosting, you have to learn how to use
Wordpress, or some other website builder. WordPress is best.