This page will teach you some professional website promotion methods that will help you get a large amount of visitors to your site for a minimal amount of money or effort.
For me, there are four main groups of website promotion: SEO, (getting traffic from Google), paid advertising, (Google Adwords, Facebook Ads etc), social promotion, (tweeting, stumbling, You Tube videos, viral sharing), and email marketing.
You could also include a number of different offline advertising and promotion methods like TV, radio and newspaper advertising, but for this post, I will just stick to the online website promotion methods.
I cannot go into all of these methods in great detail here, but I will give you a brief understanding of the concepts of each type of internet marketing method, and give you links if you want to find out more about one thing or another.
Professional SEO Methods
I go into SEO or search engine optimization in more detail in my free e-book, which you can get by signing up to the Professional Social Promotion newsletter, but just briefly, you have to pick a title with low competition and high search volume, make it look good with subheadings and photos, mention the keywords a reasonable amount in the text, (longer is better), and then make back links to it from every relevant page you can find, from relevant, but varying link text. Take a look at the SEO services offered here on Professional Social Promotion.
Professional Pay Per Click Advertising Techniques
Many people simply assume that Google Adwords is the best advertising agency to choose, simply because they have the widest reach across the internet.
If you want to reach millions of people, and you have millions of dollars to do it, then that may be the case, although it also has the highest amount of competition, and so it is usually the most expensive way to advertise.
Facebook Ads are not all that much cheaper, it may work if you can get a good click through rate, although usually you have to start at a whopping two dollars a click just to test it out.
If you’re interested in getting a much lower cost per click, get in contact with me at firstname.lastname@example.org, and I’ll organize a really cheap PPC advertising campaign for you on alternative advertising sites, probably for around five cents a click to start with.
Professional Social Promotion
If you have something specific in mind, just get in contact, and discuss what you want done, and I’m pretty sure we can do it for you. Social promotion is our specialty, and if we haven’t got the numbers of social connections to do something, it’s quite easy to outsource it to a micro job site, or another social marketing agency.
As for email marketing, we can offer advice on how to set up an enticing squeeze page, and what to put in your auto-responder, how to build trust by offering value, and turn your traffic into repeat customers, but for that information, you will have to sign up to the free internet marketing training provided in the newsletter. The form is up on the right side of the screen there.
You will learn professional website promotion techniques, but more importantly, you will learn everything about building a successful site, from keyword research to market research to find the right product, website design, SEO, list building and much more. Sign up, and you will see what I mean.