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Planning A Professional SEO Campaign

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SEO Campaign

Guest post by Fadi Azba

Search Engine Optimization or SEO is not a one-time thing. It is an ongoing effort that requires immense attention and hands-on level of involvement.

The entire process begins with careful planning. In order to have a successful SEO campaign, you need to have a good set of SEO plans as well.

Keyword Research

One of the very first things you need to do when you are starting an SEO campaign is figuring out the keywords you will be targeting.

Whether you are using the best SEO services in the country or you want to do your own SEO campaign, targeting the right keywords will help improve the final results greatly.

You can start by finding main keywords to base your SEO campaign on. Once the main keywords are determined, you can start finding derivatives and add location information to the campaign.

For example, targeting keywords such as “home renovation” means you can also target a more specific set of keywords like “home renovation service Alberta”.

It is important to target local keywords, particularly if your main market segments are area-specific. Paired with a country-specific domain name (i.e. .ca or .us) and a country-specific data centre, you can really boost your SEO campaign greatly.

Formulating Your Strategy

The next step is to actually formulate your SEO strategy. First, determine the kind of SEO tools you want to use. Don’t forget to incorporate social media into your efforts; sites such as Twitter and Facebook are great sources of direct traffic and backlinks.

You should also set targets and aim to achieve them. This is especially important if you are working with an SEO agency. Be realistic; you can’t always be at the top of the search results, but you can appear on the first page of the search results almost consistently.

Prepare great content to support your SEO campaign. You can write guest posts, post articles on other SEO intensive websites and update your own Articles section regularly for maximum SEO performance.

You don’t have to do everything yourself. There are a lot of freelancers and SEO agencies that can help you produce great content at affordable rates.

Implement Your Strategy Consistently

As mentioned at the beginning of the article, SEO is about consistency. You cannot expect to be at the top of search results without updating your site regularly, or posting new content on sites with good SEO performance. You also need to maintain good social media presence throughout the campaign.

This is where having an experienced SEO agency can really help. You don’t have to spend as much time maintaining the campaign and can instead focus on improving your site.

Coupled with the fact that today’s best SEO services are very affordable, and you have the perfect solution for running an optimal campaign.

With a good SEO plan in hand, you will have no trouble achieving the objectives you are aiming for. Don’t forget to evaluate your SEO campaign regularly and make changes to the plan as needed. Keep up with the market and stay ahead of the SEO game.

About The Author
Fadi Azba is an experienced entrepreneur and the founder of BlueHat Marketing, a leading Canadian digital marketing firm. Throughout his years of cutting-edge work in the digital marketing, web design and tech start-up fields, he has successfully developed multiple business ventures and become an authority on search engine marketing and optimization.

How To Make Professional You Tube Videos

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The Importance Of Making Quality Videos

I’ve been on You Tube for a few years now, and when I first started, my videos were very amateur, or they were really quite terrible.

After a lot of practice, I’ve learned how to make professional videos that look similar to television ads, and I also offer that as a service, starting at fifty dollars a video.

I also try to make them informative, and entertaining, so that people watch them all the way through to the end.

The bounce rate is very important on You Tube, in fact it’s probably the main ranking factor, so your videos have to be good, or they won’t do well, no matter how many back links you build to them, or views you get.

How To Make A Good You Tube Video

Professional You Tube VideoI can only tell you what I do, and I have a different method than many other video producers.

I don’t have a video camera, and that’s because I don’t really want to take video footage of myself talking, or anything in the real world where I live.

If I want to do that, I can use the web cam on my computer, and I have done that, but it always turns out pretty low quality, and that’s why I usually make videos using a slideshow of photos.

I take screenshots of photos I find online, from stock footage sites, or from anything that looks good on Google Images.

I put them together on iMovie, the free video making software that comes with every Mac computer.

With this, you can add a range of different transitions, moving text, visual effects, and audio files.

I create a video slideshow with text saying what I want it to say, telling a story with the images, and sometimes I add short video screenshots as well.

Then, I hire a cheap voiceover artist who can do a professional sounding reading of a script for about five dollars per minute-long take.

I’m making one at the moment called how to do SEO on a Facebook page, and I’ll add the link to it once it’s been published, so you can see what the final result looks like.

Check Out Some Of The Videos I’ve Made

You can check out some of my other videos on my You Tube channel Social Media Marketing Tips, or you might just want to look at the ones I’ve spent the most time on, like the one I put on my Facebook page Internet Marketing Strategies.

Anyway, you can either do it in that way, or hire me to do it for you, or you can just talk to a video camera if you have one.

A good way to do that is to set up a basic filming studio at home, with a white background, some strong lights, and a stand for your camera.

This can make talking to the camera seem really professional, although I personally find that my voice was made for typing.

If you want me to make you a professional You Tube video like the ones I showed you, take a look at the Cheap Video Production page on the home page of this site, and send me a message at rowan@professionalsocialpromotion.com.

Tell me exactly what you want in the video, and I’m sure I’ll be able to come up with something. I can also help you get views and promote the video, or do just about anything you want to do with internet marketing generally.

How To Make A Professional Facebook Page

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What I’m going to discuss in this blog post is what I believe is the right way to make a Facebook page, so that it looks professional and makes you money.
How to make a professional Facebook page
The first thing to do is get the title right, because if you get that wrong, you’re completely ruling out SEO as an option.

Facebook pages can rank on Google, and in a Facebook search, so if you haven’t given your page a keyword phrase title, make sure you do, even if it means making a new page, and do some keyword research first.

Doing Keyword Research For The Title

If you don’t know how to do keyword research, the easiest way is to check the Google Adwords keyword tool, but be sure to have the exact match box checked, and uncheck the broad match results.

You will want to find a keyword phrase that has at least a thousand exact match searches a month worldwide, and if there’s only one phrase that has that many, and it’s the same as your home page title, choose that, but remember that it may mean that your Facebook page beats your website in the search.

That’s what happened to me, my Facebook page is ranking higher than this site for affordable social media marketing services, but I like that because it proves that it can be done and that a Facebook page has powerful ranking potential.

That particular phrase doesn’t have a high exact match search volume, but social media marketing services has a huge search volume, and also has huge competition, and that page is ranking on the third page of that search too.

Get the title right so that if it ranks in a Facebook search you will get some search volume for that as well, and you can assume that those numbers will be approximately a hundred times less in monthly search volume.

That’s just an estimate based on nothing, as no figures exist on Facebook search volume, but people do search for lots of things on Facebook, and it’s easier to figure out how Edgerank works than the Google algorithms.

Add Some Apps To Your Page

Here’s an article which tells you about the best Facebook apps that I use all the time, but I’ll explain it briefly here as well.

You will want to add at least one app to the page, and what that means is an extra tab that does something interesting.

You can add Just Redirect to redirect people off that page and out of Facebook to any URL you want.

Static HTML: iFrame Tabs lets you put any sort of HTML code on the page, and it also has a like gate so that you can show something different once they like the page.

Contact Form is a good one that lets you add a simple contact form to any page you want. Just search for these things on Facebook, and you’ll find them, they’re free, although that last one, only the first page is free.

You can also use Pagemodo to design a custom tab, or you can ask me to design you a custom tab saying something, although I’m not a professional web design and coding expert, just an amateur who does many things.

Promoting Your Page

OK, so you’ve set up your page so that it looks nice, but there are no likes on it yet, and that doesn’t look good.

Luckily, I can get you Facebook likes, among other things, or you could also pay twenty times as much to do it through Facebook Ads.

I get likes from a large, popular social swapping site with tens of thousands of members, and I can get them for you for a small commission.

It’s the best and safest way to get real random likes, and the likes themselves help you to get more likes, for more than one reason.

For example, people are more likely to become your fan if they see that other people like the page, it looks more professional, especially if you’re claiming to be some sort of rock star.

Speaking of that, did you hear the news that apparently half of all of Justin Bieber’s Twitter followers are fake, or bought?

It’s not unusual for people in show business to buy likes to appear more popular as nobody even believes that you are a real celebrity to start with if you don’t have at least 50,000 Twitter followers, and so they don’t follow you, or like your page.

The other thing is the benefit it has to the search engine ranking of the page. Your page will rank better on Google just by getting more likes, but you also want to combine that with good internal linking within Facebook, back links, and regular updates of quality content.

You can buy engagement figures like photo likes and post likes and comments, but obviously the goal is to get it so you have real engagement, so the thing to do if you have the money is everything I’ve mentioned on this page.

Send me a message to talk about your site, and how a social media marketing campaign run by me might work for you as an individual. My email is in the sidebar.

 

 

 

Professional Social Media Marketing

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Professional Social Promotion offers social media marketing services such as Facebook page likes, social sharing, scheduled tweeting to our followers, article writing, SEO services and more.

If you want anything done to do with social media marketing, this is the place, as we offer the best value products and services to do with traffic generation of all kinds, in a professional way.

Any size order is fine, and you don’t need to pick from a set list of prices, just get in contact, (rowan@professionalsocialpromotion.com), and talk about what you would like done, and we can negotiate a price.

It’s not just social media marketing services that we offer, but a whole range of affordable traffic generating methods of all kinds. We can outsource to micro job sites, alternative advertising agencies, independent contractors, and a whole range of different things that can get you targeted visitors to your site for as low as one cent per click.

This may not always be the case, as social promotion of a product requires that it has a widespread appeal to the general population, but I guarantee that we can help you in some way, whether it’s in giving advice on on-page optimization and sales pitch, improving your ranking on Google, or driving traffic to your site through social marketing and advertising.

Social marketing professionals.

 

 

 

 

 

 

Professional Social Marketing Services

So what can you expect when you order one of the social media marketing services or SEO services on the home page? You can expect that you will get what you pay for, or even more.

If you want something really inexpensive to start with, you can check out my Fiverr gigs, for a cheap share to tens of thousands of Twitter followers, Facebook friends, and StumbleUpon followers, etc.

There is better value offered on this site though, as the more you pay, the more time and effort you get for your money, and Fiverr takes a 20% commission on orders made through them.

Again, send me a message at rowan@professionalsocialpromotion.com to talk about your site, and how to get heaps of traffic to it at an affordable price, through our professional social media marketing services.

These images are from Professional Social Promotion.