– Caterina Fake, Co-Founder of Flickr
It is no secret that business is a constant battle for survival. Whether you’re new in the industry or looking to grow your company, it’s very important to be on top of your game at all times, as even the slightest mistake can already cost you a lot.
However, survival doesn’t always mean laying out all your cards every day. Rather, it’s all about choosing your battles and knowing what would really matter for your business.
Trends are very important, especially because most of them dictate the movement of the industry for a couple of months, if not the entire year.
However, you have to realize that these trends may not always be applicable for your business, which means that you have to choose which ones are the most beneficial and which ones are not.
To help make this task easier, we’ve narrowed down the list to these business trends that should be in your radar this year:
TREND NO.1: Bid Adieu to Computers, Say Hello to Mobile Phones
We never thought we’d say this, but yes, mobile phones are taking over computers this year. With 91% of adults with their gadgets within reach every day, it’s not surprising that mobile marketing is already becoming a prerequisite for businesses.
Moreover, more consumers will be using their mobile phones to look for stores, update themselves with the latest deals and make their purchases, making it beneficial to create an app that consumers can easily download into their smart phones.
TREND NO.2: Social Media Is Still the Platform to Beat
Facebook, Twitter, Pinterest, Instagram and LinkedIn—these are just some of the many social media sites that will continue to attract millions of followers this year. With so many people always online on social media, it’s only fitting to have a social media marketing strategy that will not only let you promote your products on these sites but also help you build a good relationship with your consumers.
If you want to maximise the benefits of social media to your business, you can team up with a web designer from Perth to create a website that you can integrate with your social media platforms so you could get more leads and gain good exposure for your brand.
TREND NO.3: The Rise of the Entrepreneur
A few years ago, it was difficult, if not impossible to start a business without a huge capital, and this has limited entrepreneurship to only those who can afford it. But this year, all that will be a thing of the past.
Thanks to technology, small businesses can already take advantage of privileges that were only available for large companies before. These include having an accounting system, a website and even a performance rating system.
TREND NO.4: Content Marketing Will Continue to Flourish
Content has always been and will always be one of the most important parts of any marketing campaign because it doesn’t only play a huge factor in SEO, but it’s also one of the best ways to provide information to consumers. This year, however, content will take a turn for the better by improving some of its tactics.
For instance, it’s very important to consider a responsive web design where content can be read on both computers and mobile phones.
Quality will also become more important than ever, especially because a lot of articles on the web are already recycled and are of poor quality.
This is when it really counts to create fresh, interesting and high-quality content that will be appreciated by both consumers and search engines.
If used properly, trends can really catapult your business to success, because you can ride the wave of traffic to customers and sales. So, what are you waiting for? Explore what’s out there and don’t limit yourself to what you already know.
Take a look at some of the links on this page, including the link below to my site, and also check out the other posts on this site for more helpful information.
Matthew Parry is a web designer for webwizards.com.au, based in Perth, Australia. They offer high quality website marketing solutions that include SEO, e-commerce, branding, social media, web hosting and more.