Every season includes very special occasions and all businesses should look upon these occasions as a goldmine for their marketing campaigns. Season-themed marketing is very powerful as it capitalizes on the dominant positive emotions people have about certain occasions. And once you appeal to your market’s “feelings,” it definitely won’t be difficult swaying them to act to the advantage of your business.
According to specialists in SEO, season-themed content, ads and other marketing materials are very effective in generating traffic and creating conversions; however, it’s important to learn the best ways of incorporating them into a marketing campaign. For a bit of social media and content marketing training to correctly utilize season-themed content and ads, here are four smart tips.
• Social media training, experts say, involves placing your ads in social media and making sure that you use images that align with the season or occasion completely. An example would be this coming Easter; while you may not be selling anything Easter-related, using popular Easter icons like decorated Easter eggs in a basket, the Easter Bunny, and pastel colours will get your target market “in the mood for consumption.” Displaying the same excitement will make your message more relatable, especially if you present it on social media.
• Create season-themed events online. These are easy to make and carry out on Facebook, Twitter, and Instagram. Make sure that they’re not only for fun but also for your audiences’ gain. For example, during Christmas, hold a virtual game like “Where’s Waldo,” but instead of Waldo, have your audience look for Santa or the Grinch. Create a valuable enough prize for the first five commenters that provide the correct answers. This will generate a lot of traffic for a particular time period, as well as increase engagement and maintain interest in your business so conversions can be made in the future.
• Create time-bound offers and make the day of the holiday the deadline. This will create urgency among your followers, especially if you’re selling a product or service. Most people always have this mind-set that they must not miss out on something “limited.” This will work to your business’s advantage if you wish to boost traffic and conversions.
• The last one is to use season-themed icons to represent savings opportunities and other advantages. Be creative with this because you can apply this in literally all types of marketing content; use them for contests, the images for your giveaway, and promo or discount codes.
About the author
Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn & share her knowledge regarding SEO and internet marketing through blogging. She visits sites like digienable.co.uk to boost her knowledge on this industry.