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The Ranking Power Of Facebook And Social Media Sites

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Ranking Power Of FacebookSince the latest algorithm updates on Google, (Panda, Penguin, and Hummingbird), social media has become a lot more important as a ranking factor for websites.

Many back links that used to work no longer work, and may even work in reverse. For example, here is a list of back link methods that are no longer effective, depending on the authority and relevance of the sites you get the links from:

  • article directories (low quality auto approve sites that publish syndicated or duplicate content)
  • directory sites (low quality directories that only exist as a place to make back links from)
  • social bookmarking sites (only a small handful of these are still beneficial)
  • blog comments (relevant comments on high quality moderated blogs may work)
  • forum signatures
  • RSS feed submissions
  • profile links
  • .edu and .gov links (depends on how you get them)
  • links from resource pages or blogrolls
  • paid blog networks like Buy Blog Reviews or Build My Rank

What This All Means For The Future Of SEO

The Future Of SEOWhat Google seems to be trying to tell website owners and SEO companies with each update they make to their algorithms is that they don’t like people who build back links just for the sake of SEO.

They don’t like having to sort through billions of pages of rubbish to try to find the real sites, although given that the internet has been built that way for over ten years, they can’t completely change the way that back links determine rankings, or the low quality pages that were made just for back links would rise to the top of the search.

So, the future of SEO is definitely not in the quantity of back links, but in the quality, and those quality links are going to be all that really matters.

The idea is that they’re trying to find the sites that people have linked to naturally, of their own accord, because they thought it was something legitimately worth linking to.

What links are other people most likely to make when they want to share or link to your site? Social media shares and blog posts, and those are the main back links that really work these days.

Guest posts or natural links to your site from other people’s sites, and social media shares and engagement, plus high quality on-page SEO. That’s the future of SEO.

The latest tweaks to the Google algorithms have been about trying to work out the meanings of people’s search queries, and trying to answer a question with the right answer, not just to find a page with the same words on it.

It’s important to update your site regularly with high quality content, lots of words, lots of photos, a good bounce rate, lots of social media shares and a natural looking link profile that doesn’t look like it was made by yourself, or an SEO company.

The Other Side Of Social Media SEO

Facebook The Future Of SEOLinks from social media sites like Facebook are no follow, (Google Plus is an exception), which means they don’t pass on any page rank, and even though it’s better than ever before to get social media shares, it’s also easier than ever before to try to rank your social media pages on Google, rather than the other way around.

What that means is that it’s actually easier to rank a You Tube video, a Facebook page or a Google Plus page, especially a local Google Plus business page than it is to rank a website.

If you make a Facebook page and a website on a new domain at the same time and build the same amount of back links to each, there is no question that the Facebook page will outrank the website, so long as you do a few things to show that the page is popular.

For example, you need a lot of likes, which you can get through a targeted Facebook Ads campaign, and you need lots of tabs and photos, and to post regularly on the page.

It’s good if you can get people commenting, liking and sharing your posts, it all gets counted by Google. If you do a search on any large celebrity, public figure or company, you will almost always get their Facebook page on the first page of that search.

Google has realized that people want to see the social media pages of whoever they’re interested in, because that’s how they can get in contact with and see the updates of anyone in the world.

This makes it surprisingly easy in this harsh and confusing SEO climate to rank for almost any phrase you want. It doesn’t just work for celebrity names and companies, if you can convince Google your page is important and popular, it works for almost any phrase.

That’s why I recommend all my clients do keyword research and find a phrase with thousands of exact match searches a month for the title of their page. Most of them don’t have large search volumes for their company or site name, so that’s the wrong title to give your Facebook page in that case.

You can make more than one page, in fact it’s probably a good idea if you do make more than one, because then you can link them together, which is also important, getting internal links within Facebook.

The way to do this is by liking one page with the other, while using Facebook as the page. This creates a permanent link from one page to the other on the front page.

Creating Custom Tabs

Custom Tabs For Facebook PagesIt’s a good idea to make your Facebook page as complicated as possible, or to have as many different tabs on it as possible, with lots of quality content, in fact you can put your entire site on your Facebook page, and sell directly from a custom tab, or many.

The best app to use for this is Static HTML: iFrame Tabs, which allows you to put anything you want on a tab in HTML form, and the different options let you easily add You Tube videos, subscription forms, Pay Pal buttons, photos, or literally anything you want.

You can write blog posts, put affiliate links in, even have your actual website in the iFrame so people can visit your site without leaving Facebook.

You can use this app for up to ten different tabs, and if you need anything else, there apps like Contact Form for a simple contact form, Twitter, You Tube, and I was using this great app called Just Redirect, but it seems not to be working at the moment.

As for building back links, I find that a good place to start is with articles on HubPages, Yahoo Contributor Network, Squidoo, and possibly Ezine, then I do social media shares on all the large sites, and social bookmarking on only the large social bookmarking sites like Digg, Linked In, Stumble Upon, Delicious, and maybe Pinterest and Friend Feed.

Then it’s a good idea to find guest posting opportunities on quality, relevant, authority sites with a high page rank and domain authority.

By combining a targeted Facebook Ads campaign to get real fans and customers with SEO, on a page on a site that has huge authority already, you find that doing one thing helps the other, like the fans help the SEO, and ranking on Google gets you free fans.

Over time, your fan base builds, like an email list, and if you do the SEO and keyword research right, you will rank for the phrase with less effort than ranking a site.

All in all, this means that it’s one of the most cost effective ways to run an online marketing campaign, and for a simple idea like selling a single product, you probably don’t even need to have a website at all.

Or if you do, it’s probably best to focus the SEO on the Facebook page, and use the website as a place to make a good quality back link from and not to.

Get In Contact To Talk About These Services

For more information on the subjects talked about in this post, or if you want to get anything done on social media generally, get in contact with me via the contact form.

I offer a range of different internet marketing services, basically I can do anything you want if the price is right.

How To Use Facebook For Affiliate Marketing

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This post will explain how to use Facebook for affiliate marketing. I can’t stress enough that you don’t want to spam the hell out of your friends and groups with affiliate links directly, or you will probably get your account suspended.Facebook For Affiliate Marketing

This is the real way to approach affiliate marketing on Facebook, and I’ve already seen a few sales of some cheap Amazon products.

I haven’t really got the money to spend a lot on advertising, but I am running a Facebook Ads campaign at the moment for one of my pages.

The first thing you need to do is find an affiliate product with a reasonable commission.

By that I mean, hundreds of dollars in the average re-bill sale or initial sale, or at least over fifty dollars for your share when you make a sale.

I’ve tried selling products that have a lower commission, like an Amazon gift card, but the only way you can get people to buy that is if they find you in a Facebook search, or possibly a Google search.

In order to get big money, you will have to use Facebook Ads to drive traffic to a page, that will then send them to the affiliate link via an app called Just Redirect.

Affiliate Marketing On Facebook

So this is how I approach affiliate marketing on a Facebook page. I get the link, do a little keyword research, and give the page a title that has some chance of competing in both a Facebook and Google search.

Then I take photo screenshots of the product, and add them to the page for the cover and profile picture.

I add Just Redirect to the page, and add the affiliate link in that, and then I also change the photo on that tab, so it looks good.

I put a bit of stuff on the page, like some info, some links, some text, and then I get a few random likes for it, and before you know it, in five minutes, it’s at the top of the Facebook search for the title you picked.

You may not be able to compete in a Facebook search for one word keywords, but almost anything else can be fairly easy to rank for, you just need a bunch of likes, and that’s about it.

People are doing more searches on Facebook these days, and while there are no keyword tools to work out the search volume of particular phrases, you can imagine that a lot of people would be typing in things like get more likes, or social media marketing, or anything really.

It’s not only a Facebook search where you will get search traffic for a Facebook page, if you treat it like an ordinary website, and make back links to it, update it regularly, and get likes, you can compete on Google as well.

For example, my Facebook page Affordable Social Media Marketing Services is outranking this site for that keyword phrase, even though I’ve spent a lot more time building back links to this site. Probably because I link to it from the home page.

To make the big money, you have to take a risk, and try out a Facebook Ads campaign, or you can also use Google Adwords or other traffic sources to get people to your page.

If the conversion rate is good, and the cost per click is low, then you make a profit, and that’s all you could possibly ask for. Then you do it again, split testing ads and products, until you make a consistent profit.

I’m not going to bother to link to any of my affiliate marketing Facebook pages from here, because they aren’t related to this post, but if you want to see some of the work I’ve done, or you want to hire me to make you a nice custom Facebook page for your affiliate link, or get you likes, handle a Facebook Ads campaign, do SEO, etc, send me a message at rowan@professionalsocialpromotion.com

Facebook Marketing Strategy

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Every internet marketer or online business owner has a different Facebook marketing strategy, and different methods work for different people, but I’ll tell you how I approach finding traffic on the site.Facebook Marketing Strategy

I look at it from an SEO perspective more than anything else. I make a page with a title that is competing for a low competition search with a reasonably high search volume.

You can use the Google Adwords keyword tool to figure out the exact match search volume of a phrase, and then check the page rank and back links to the first page results on Google.

To do that, I use SEO Quake, which is a simple Google Chrome add-on that shows the page rank of sites, and I either use backlinkwatch.com or SEO Powersuite to find the back links leading to the top results.

Then, you can try to get the same sorts of back links, perhaps even from the same sites, but Facebook pages are a little different to rank than a regular site.

You want to get an exact match username for the title of the page if you can. For example, I got facebook.com/affordablesocialmediamarketingservices, and that page is beating this site on Google for the same keyword phrase, without barely even trying.

The search may not have a very large exact match monthly worldwide search volume on Google, but then people also type that phrase into a Facebook search, and a Bing or Yahoo search, and I also have a You Tube video that is ranking fairly highly, if someone types the phrase in to the search box on that site.

Altogether, I don’t get most of my traffic directly from Google to this site, but SEO is an important part of how I get traffic from social media.

Facebook SEO

My Facebook marketing strategy is to compete in the search engine on Facebook and Google by getting the right title and username for the page, adding some custom tabs and keyword content, photos, videos, etc.

Then, I get a few hundred random Facebook page likes, (I sell them cheap), or a few thousand over time. People are more likely to like a page if other people like it, and they really do help the page to rank better on a Facebook and Google search.

I actually link from the home page of this site to my Facebook page, because it seemed better to do it that way, as links from Facebook are no follow, whereas a link from my home page is a do follow relevant PR 3 link, which makes a big difference in the ranking of that page on Google.

Now some people care about having really targeted fans, and that is important, if you want them to be looking out for your latest wall posts in their news feed, but you have to start out by getting some random likes in order to get the targeted ones.

The only other way apart from SEO to get targeted likes is through Facebook Ads, or getting people to like your page through your website.

I can help you set up a Facebook Ads campaign as well if you want to do that, or I can make you a custom tab for your page with Pay Pal buttons, video, opt-in forms, contact forms, or whatever you like.

Get in contact with me at rowan@professionalsocialpromotion.com to talk more about the right Facebook marketing strategy for your business, and how I can help you set that up.

 

Buying Facebook Likes

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Buying Facebook Page Likes

Buying Facebook likes is very easy to do, and there are a number of different ways you can get them.

What a lot of people don’t understand is that they are not all that effective by themselves.

As I explain in the video, random likes mostly help you if you’re trying to compete for a keyword with a reasonable search volume on either a Google search, or a Facebook search.

The best way to go about this sort of Facebook page SEO is the same way as a regular website.

Do some keyword research on the Google Adwords keyword tool. Find a keyword phrase to do with your product with at least a hundred exact match searches a month, preferably a thousand.

Then, give that title to your page, (starting from scratch), and try to get the exact match username for that title.

For example, my Facebook page Affordable Social Media Marketing Services is doing great in a Google search on that title, because I got the exact match username facebook.com/affordablesocialmediamarketingservices and I got a reasonable amount of likes on it.

Does Buying Facebook Likes Work?

According to my Counterize stats, Facebook is one of the main referrers of traffic to this site, but I mostly focus on Twitter, because that’s even better for me.

Anyway, the other reason why having a lot of random likes helps you is that people will look at a page that has fifty likes and think: “are you for real?”.

Nobody wants to like a page that has under a thousand likes, not if they expect it to have something good to offer, because you’re only allowed to like a maximum of five thousand pages per user, and a page that nobody likes is not worth liking in the minds of most people.

Therefore you need to buy some Facebook likes, and I can give you about 250 for ten dollars, 1,000 for thirty, or 2,000 likes for fifty dollars.

Send me a message at rowan@professionalsocialpromotion.com to talk about a larger order of Facebook likes, or to send me the URL of your page. My Pay Pal email address is rowancasey@bigpond.com if you want to pay that way, or there’s a ten dollar button on the payment page.

Buying Facebook likes may seem a little underhanded, if you want to call it that, but the truth is, almost everyone who is successful on Facebook, (and not famous), does it.