How To Use Different Types Of Content In Your Marketing Campaign

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Guest post by Claudia Metura

Your content marketing strategy like all the others would also consist of, well content.

And not necessary that your content always has to be a written one, it could also be in form of a business video.

And in order to plan for a healthy content marketing strategy it does become necessary that you incorporate all the different types of content say for example in the form of blogs, infographics, whitepapers, social media and the last but not the least the videos.

Through all these different types of business videos the amount of content that your company would create is endless. You would have an infinite ways to reach and communicate with your marketing audience. Given below are some of the major reasons as to why you need to incorporate content in your video marketing program.

Identifying where the video would make sense for your brand: Product demonstrations, customer’s testimonial, the interview of experts, and case studies are one of the best ways of informing and entertaining your consumers through the video.

Reusing them for the same purpose. And just because you have made the business video created related to your business for the web, that does not mean you could not be used again when ever required. Having the same business videos being used again and again would help your clients and customers get a clear idea on what your business is all about and how they could gain an advantage from it.

Teaching your clients and customers something through videos: Most of the organizations these days have a resource page included in their website. So do not just limit this tab to the whitepapers, infographics and eBooks. Have short videos created related to your business that would help your clients and customers learn something on a personal level by utilizing the video on this page.

Know yourself and speak up: What you want to say or what is that you are planning to sell. How do you want your clients and customers to perceive your company? Having a clear message established and defining a brand identity would help your business video go much more effective.

Informational business videos: Yes explanatory business videos via blogs or say white papers are important, but at times it becomes easier to explain on how things actually turn out to work. Have your enterprise business video being utilized in a truly manner targeting your marketing audience how your products and services would turn out to prove better in their lives.

Creating video on the relevant topic of your business: Remember what is researched well in advance is generally the one that is considered to be the first point of contact. Then try and perform the video optimization so that your video content ranks successfully when compared to the others.

Demos and Product Announcements: Sales and the customer service team could easily incorporate business videos in their workflow. As a sales team you might be interested in generating more number of leads or grab the attention of your marketing audience towards your business video. Stream a demo and have your content being shared on social media.  Track down the frequency of your stream say for more example do you want to get more viewers by streaming weekly, bi – weekly, tailor and check what seems to work out the best for you and your team.

Talking to the experts of your organization: Try and talk to the experts related to your organization in order to understand how many business videos you could make in a year, how you could use them in order to convey the expertise. Reusing openers, closers and graphics would help you maximize the production budget so that you could create more video content.

To conclude by incorporating the right content into your video marketing program through the above mentioned tips, you would be increasing your engagement with your target audience driving effective marketing results. So what are the other reasons you would like to add to the above list in order to incorporate business videos in the content marketing strategy? Do leave your thoughts and comments below.

Author Bio

Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on Enterprise Video Platform.

Content Marketing Ideas

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Content Marketing StrategyThis post answers the question of whether content production is a good strategy in internet marketing.

First of all, the internet is a content machine, every question you could ever have can be answered by doing a Google search.

My first idea for the title of this article was: is making content a good idea? Then I typed that phrase into the Google keyword planner, and realized it had no exact match monthly worldwide search volume on Google.

I then changed the title to content marketing ideas, and added the other one at the end, because that phrase has 170 exact match searches a month.

If I manage to rank for that title, the amount of traffic I get to this site can be broken down like this:

How To Calculate Traffic From A Search

Content marketing goalsIf I manage to rank first on the first page, I will get about half of those people clicking on my page, which makes it eighty five visitors a month.

Out of those people, perhaps five percent will buy something from me, if I manage to sell my services well, which makes about four customers a month, if everything goes exactly as planned.

What I do is just about anything to do with internet marketing, including content production, Facebook page design, You Tube videos, articles, guest posts, SEO, ad management, social sharing, likes and followers and so on.

What I try to do is sign people up to a monthly package which includes web design or social media page design, ad campaign management and SEO, which has as a component content production of all kinds.

The Benefits Of Making Content

Content Production StrategiesAs I just explained, making quality content helps you rank on Google, not just for the target site, but for all the pages you make as back links to that one.

For example, I may try to improve the rankings of this particular page, to help it reach that first spot position.

What I will probably do is write a HubPages article, a Squidoo article, a Yahoo Contributor Network article, and perhaps an Ezine article.

I would share this page on all of my social media accounts, including social bookmarking sites like Linked In, Digg, and Stumble Upon.

If I wanted to go further with it, I might seek out guest posting opportunities, and even make sister sites on different hosts, and regularly update them with content as well.

That is in fact what I have done with this site, and I have three other sister sites including, and

To go to all of that trouble to rank for one phrase isn’t really worth it at all, unless that keyword had tens of thousands of searches a month, or unless the profit margin of a sale was thousands of dollars.

Ranking For Long-Tail Keyword Phrases

By blogging regularly, or making many different pages of all kinds, like You Tube videos, Facebook pages, Google Plus pages, articles, guest posts, etc, you can rank for many different phrases, while helping your target site to rank higher.

You get click-throughs from other sites to yours, and if you’re blogging on your own site, you have the freedom to say more of what you want to say to sell your product or services.

It takes a long time for a content production or SEO strategy to become effective, for example, it took me five years to get to the point I’m at now, where I’m getting daily emails from clients asking about my services.

I’ve learned a lot in that time, and each year I’ve been doing this, my online income has doubled, and next year, I expect it to reach around a hundred dollars a day, and perhaps double the year after that.

If you need help with any of the things I’ve been talking about, if you need help with social media, web design, SEO, social signals, or if you just want some coaching so you can learn how to do it all yourself, get in touch with me at