Guest post by Fadi Azba
Search Engine Optimization or SEO is not a one-time thing. It is an ongoing effort that requires immense attention and hands-on level of involvement.
The entire process begins with careful planning. In order to have a successful SEO campaign, you need to have a good set of SEO plans as well.
One of the very first things you need to do when you are starting an SEO campaign is figuring out the keywords you will be targeting.
Whether you are using the best SEO services in the country or you want to do your own SEO campaign, targeting the right keywords will help improve the final results greatly.
You can start by finding main keywords to base your SEO campaign on. Once the main keywords are determined, you can start finding derivatives and add location information to the campaign.
For example, targeting keywords such as “home renovation” means you can also target a more specific set of keywords like “home renovation service Alberta”.
It is important to target local keywords, particularly if your main market segments are area-specific. Paired with a country-specific domain name (i.e. .ca or .us) and a country-specific data centre, you can really boost your SEO campaign greatly.
Formulating Your Strategy
The next step is to actually formulate your SEO strategy. First, determine the kind of SEO tools you want to use. Don’t forget to incorporate social media into your efforts; sites such as Twitter and Facebook are great sources of direct traffic and backlinks.
You should also set targets and aim to achieve them. This is especially important if you are working with an SEO agency. Be realistic; you can’t always be at the top of the search results, but you can appear on the first page of the search results almost consistently.
Prepare great content to support your SEO campaign. You can write guest posts, post articles on other SEO intensive websites and update your own Articles section regularly for maximum SEO performance.
You don’t have to do everything yourself. There are a lot of freelancers and SEO agencies that can help you produce great content at affordable rates.
Implement Your Strategy Consistently
As mentioned at the beginning of the article, SEO is about consistency. You cannot expect to be at the top of search results without updating your site regularly, or posting new content on sites with good SEO performance. You also need to maintain good social media presence throughout the campaign.
This is where having an experienced SEO agency can really help. You don’t have to spend as much time maintaining the campaign and can instead focus on improving your site.
Coupled with the fact that today’s best SEO services are very affordable, and you have the perfect solution for running an optimal campaign.
With a good SEO plan in hand, you will have no trouble achieving the objectives you are aiming for. Don’t forget to evaluate your SEO campaign regularly and make changes to the plan as needed. Keep up with the market and stay ahead of the SEO game.
About The Author
Fadi Azba is an experienced entrepreneur and the founder of BlueHat Marketing, a leading Canadian digital marketing firm. Throughout his years of cutting-edge work in the digital marketing, web design and tech start-up fields, he has successfully developed multiple business ventures and become an authority on search engine marketing and optimization.