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Top Business Trends For 2014

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Web design for 2014“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”

– Caterina Fake, Co-Founder of Flickr

It is no secret that business is a constant battle for survival. Whether you’re new in the industry or looking to grow your company, it’s very important to be on top of your game at all times, as even the slightest mistake can already cost you a lot.

However, survival doesn’t always mean laying out all your cards every day. Rather, it’s all about choosing your battles and knowing what would really matter for your business.

Trends are very important, especially because most of them dictate the movement of the industry for a couple of months, if not the entire year.

However, you have to realize that these trends may not always be applicable for your business, which means that you have to choose which ones are the most beneficial and which ones are not.

To help make this task easier, we’ve narrowed down the list to these business trends that should be in your radar this year:

TREND NO.1: Bid Adieu to Computers, Say Hello to Mobile Phones

Mobile marketing trendsWe never thought we’d say this, but yes, mobile phones are taking over computers this year. With 91% of adults with their gadgets within reach every day, it’s not surprising that mobile marketing is already becoming a prerequisite for businesses.

Moreover, more consumers will be using their mobile phones to look for stores, update themselves with the latest deals and make their purchases, making it beneficial to create an app that consumers can easily download into their smart phones.

TREND NO.2: Social Media Is Still the Platform to Beat

Facebook, Twitter, Pinterest, Instagram and LinkedIn—these are just some of the many social media sites that will continue to attract millions of followers this year. With so many people always online on social media, it’s only fitting to have a social media marketing strategy that will not only let you promote your products on these sites but also help you build a good relationship with your consumers.

If you want to maximise the benefits of social media to your business, you can team up with a web designer from Perth to create a website that you can integrate with your social media platforms so you could get more leads and gain good exposure for your brand.

TREND NO.3: The Rise of the Entrepreneur

A few years ago, it was difficult, if not impossible to start a business without a huge capital, and this has limited entrepreneurship to only those who can afford it. But this year, all that will be a thing of the past.

Thanks to technology, small businesses can already take advantage of privileges that were only available for large companies before. These include having an accounting system, a website and even a performance rating system.

TREND NO.4: Content Marketing Will Continue to Flourish

Phone marketingContent has always been and will always be one of the most important parts of any marketing campaign because it doesn’t only play a huge factor in SEO, but it’s also one of the best ways to provide information to consumers. This year, however, content will take a turn for the better by improving some of its tactics.

For instance, it’s very important to consider a responsive web design where content can be read on both computers and mobile phones.

Quality will also become more important than ever, especially because a lot of articles on the web are already recycled and are of poor quality.

This is when it really counts to create fresh, interesting and high-quality content that will be appreciated by both consumers and search engines.

If used properly, trends can really catapult your business to success, because you can ride the wave of traffic to customers and sales. So, what are you waiting for? Explore what’s out there and don’t limit yourself to what you already know.

Take a look at some of the links on this page, including the link below to my site, and also check out the other posts on this site for more helpful information.

Author Bio:

Matthew Parry is a web designer for webwizards.com.au, based in Perth, Australia. They offer high quality website marketing solutions that include SEO, e-commerce, branding, social media, web hosting and more.

Essential Marketing Skills For 2014

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Marketing Skills 2014Employers need emotional intelligence, strong leadership, and excellent writing abilities across multiple platforms if they want to be frontrunners in a highly competitive marketplace.

Effective, interactive marketing requires collaboration and cohesion, but those are no longer the only sought-after stepping-stones that can lead to amazing success stories.

A professional marketer’s bag of tricks should be packed with many talents, such as competence, the desire to develop additional skill, and being capable of deploying those abilities proficiently.

The list of functional qualifications is long. It includes data analysis, research proficiency, understanding consumers, and shopper marketing.

Here are 7 main functional and soft marketing skills that can bring your company into the spotlight in 2014.

1. Influential Storytelling

Marketers looking to improve their skills should pay attention to what today’s consumer wants. Look at recurring trends!

The companies that are on the top are those that deliver high-quality content across multiple platforms. They use a variety of ‘voices’ to get their messages across.

Who can deliver? Experienced writers can create content for both the consumer and B2B (Business-to-Business).

It is imperative that marketers understand the role digital and content marketing plays throughout all the communication solutions that are used today.

The content should be versatile and appealing to numerous audiences. Brands need to tell their story in order to connect with their followers.

Using honest analogies and anecdotes has been quite effective. By connecting on an emotional level, consumers will feel involved. It is also an excellent way to influence their purchasing decisions.

2. Try Something New


The world is constantly evolving, and marketers refusing to adapt to the changes are doomed to fail. Senior leaders have great qualities, but are often stuck in a rut.

Many organisations have noticed this trend, and started concentrating on junior recruits with a flair for innovative ideas, but also a strong commercial insight.

The candidates can demonstrate how their non-traditional ways of thinking can improve a company’s marketing campaigns. They look past all the boundaries others keep focusing on.

3. Data Analytics

There is such a tremendous amount of information on the Internet right now that the idea of having to investigate it all can be overwhelming.

Dealing with Big Data does not have to keep you awake at night. There are many tools currently on the market data-savvy marketers can use to analyse the steady stream of online information that is relevant to their company.

Understanding the impact this information can have on what they are trying to accomplish can be extremely helpful when planning their next marketing strategy. The results will be far more impressive.

It is a great benefit to employ candidates who are not fighting technology, but are rather embracing it. These employees are also eager to work collaboratively all across the board.

4. Understanding Modern Consumers

Although reading a few chapters from a Sigmund Freud manuscript would not hurt, there really is no need to get a psychology degree.

Marketers can benefit greatly from understanding consumer behaviour, and why people buy certain products and not others that are quite similar in nature.

With a bit of knowledge, you will be able to harness the sudden changes in the attitude of shoppers, apply the information to your marketing planning, and maybe even influence, and manipulate a buyer’s actions.

5. Strategic Thinking

One of the biggest hurdles to achieving marketing success is poor data processing practices. If you want to stay relevant, start documenting your advertising strategies.

Stop focusing aimlessly on virtually useless content. It is like a mouse in a labyrinth. The critter squanders a lot of energy and time running aimlessly back and forth in an attempt to reach that rewarding piece of cheese in the centre of the maze.

For businesses, this would also be a waste of money. What can an eager marketer learn from this? Never give up on basic, rational, and strategic thinking.

6. Strong Leadership Qualities

Determined leaders will always be respected in their sectors. They are in control of their businesses, even when facing tough financial times and economic downturns.

Great, natural leaders are emotionally intelligent, innovative, and resilient. They do not falter when a project goes south. Actually, these professionals see it as a challenge, and will not give up until a problem is fixed, and goals are reached.

Natural leaders are smart and bold. They can make decisions quickly, and know when to trust their gut feeling, which is not the case with manufactured leaders.

Although these individuals have been trained to take charge, they often lack confidence when making critical business decisions.

7. Intellectual Curiosity

Progress would not exist if people did not have a healthy dose of curiosity. Just think about it. If the first humans had ignored fire, where would we be today? CMOs like candidates who are ambitious and curious.

It demonstrates innovation and passion. Intellectual curiosity encourages problem solving, now and in the future.

In today’s multi-channel world, businesses and technology evolve at such an incredible speed that it is essential to learn, be able to adapt promotional and marketing tactics fast, and find alternatives with ease. What is new today could be outdated tomorrow.

About The Author

Belinda Darlenne works for Lava Digital, an Australian company that offers web design, social media marketing, and internet marketing services.