The Pros and Cons of Social Promotion
What are the pros and cons of social promotion, and why do people spend so much time and money getting Twitter followers, Facebook page likes, and You Tube views?
I will explain in this post exactly what the benefits and drawbacks are of going down the path of social promotion as opposed to the traditional route of trying to get on the first page of a popular Google search.
The Pros of Social Promotion
The main benefit of having a large list of social friends and followers is that nobody can take them away from you unless you do something really stupid, and get your account suspended.
There is risk in everything, and you may not want to put your main Facebook account at risk by doing anything too spammy and commercial.
On Twitter, spam is just the normal thing to do, as there are whole groups of people who only follow each other in order to get a follow back, and it’s lucky if a lot of them even look at their Twitter feed, but some do.
The basic benefit is you build a large list of followers on different sites, and then you can get traffic in an instant, whenever you want, without having to wait for Google to index it, or trying to get the search engine optimization right.
It’s one step away from having an email list of subscribers, and in my opinion, that’s what you should be trying to do with your list of social followers, convert them into email subscribers.
This way, you can send out almost anything, and so long as you have built trust, and you don’t annoy people with spam, you can get automatic traffic, and even sales of a product or service.
The way to get someone to opt-in to your auto-responder is by offering huge value, for example, if you sign up to my list you get a free internet marketing training course of e-books, videos, and links to free helpful resources.
The Cons of Social Promotion
The negative side of social promotion as opposed to getting on the first page of many different Google searches is that while you are guaranteed of a slow increase in traffic if you have more people to send your link to, it may not be as fast a rise as you would get if you conquered Google.
There is a good reason why some SEO experts earn thousands of dollars per job, and that is because if you can get on the first page of a really popular Google search, you can make hundreds of thousands of dollars per month, if it’s a buyer keyword, on a product with a good profit margin.
Let’s say for example you were on the first page of a Google search on how to lose weight. There is no doubt that you would be making money even if your product was sugarless chewing gum for a thousand dollars a box.
The main reason why people don’t go to the lengths required to compete for keywords with a high search volume is it’s just too hard.
If you are looking for cheap traffic, then Professional Social Promotion can do it for you. Check out the home page to see the services we have for sale, or contact me at firstname.lastname@example.org to talk about what we can do for you.
I hope this post has explained the pros and cons of social promotion to you, and if you want to learn more, remember that you get quality free internet marketing training by signing up to the newsletter.