Social Media Optimization
Social Media Optimization or SMO is about preparing your product, sales pitch, and pages for the social networking sites, and reaching the right people on Facebook, Twitter, You Tube, MySpace, StumbleUpon, etc, in large numbers.
The first thing you need is a good product, so let’s say you have something with widespread appeal, like a weight loss product. Not what I would pick, but it does have a large audience worldwide.
You have to think of a way to make it fun, and not seem like spam when people see it. People know the difference between an ad, and a friend sharing something because they liked it, or thought it was worthwhile.
Now in my opinion, the best way to go would be to make a viral You Tube video, incredibly funny, not mainly as an ad, but as a funny video.
Social Media Optimization of a Product
Have a really fat person eating, with chicken juices running down their chin, and make a joke, like they explode, and fat goes everywhere, then have the ad at the end.
This is how you make a video that people will share with each other because they like it, and then it can go viral, and get millions of hits on You Tube, and you have a link in the description.
A good example of this is a viral video ad for Old Spice, which I just posted on my blog Video Mobster. It’s had over 30 million views, and rising every day. I called it Smells Like Old Spice.
A very good example of how much more people pay attention to your product if you have something interesting with it.
Maybe it didn’t increase sales of Old Spice that much, but if 0.01% of the people who saw it bought a bottle of Old Spice, then that’s almost a million dollars right there.
Maybe they bought two, or switched brands permanently, so you can see how effective this type of viral ad can be.
Social Media Optimization is either about reaching people on social networks cheaply, (which is what we do here at Professional Social Promotion, get in touch via the home page), or reaching them effectively, so that the video or ad you’re sharing goes viral.