Social media marketing is probably the easiest way for a small business to succeed online, depending on what their product is, and whether it requires targeted, local customers, or a general worldwide audience.
If you have a local pizza shop, you would be better off getting a listing on Google Places, rather than tweeting to random people from around the world, although in some cases, you may be able to make friends with your customers on social sites, by finding them online through advertising, or suggesting they follow you or add you as a friend in your menu.
One way to get them to connect with you online would be to offer a discount, if they see the coupon on their Twitter account, or Facebook news feed.
You can get your customers to like your Facebook page, follow you on Twitter, or even get them to sign up for SMS messages to their phone when there is a two for one pizza offer. Social Media Marketing can be very effective even for a local small business.
Social Marketing For A Worldwide Business
Now worldwide and small business may not seem like they go together, but many people have a site online where they sell one thing or another to a worldwide customer base.
You can sell affiliate products, CPA offers, or your own products and services, whether they are digital or physical in nature.
My free e-book explains how to do all of this yourself in great detail, if you want to learn my social media marketing techniques, although it does take a bit of time to get it happening. Just sign up for free to the newsletter to get it.
The home page of Professional Social Promotion has an affordable range of social marketing services for sale, such as scheduled tweeting to tens of thousands of Twitter followers, or cheap Facebook page likes.
If I can do it, I’m selling it here on the site, and I have quite a lot of experience in social media marketing, so why not get in touch with me at firstname.lastname@example.org to discuss your small business, and how to make it successful.