There are many mistakes that website owners make when trying to “do SEO” on their sites. It’s not so much a thing that you do, it’s everything you do, as Google will be looking at what you had for breakfast that morning.
Many people get swept up in the idea that there is a quick fix, and that you can just pay someone who knows what they’re doing to do the right things, and then you’ll be ranking first on the first page, but it’s not quite that simple.
Google has changed their algorithms quite substantially in the last few years, and punished “link farms” and “content farms” to the point that there is barely a single way to get a good link that makes any difference in your rankings these days.
The lower quality links such as social bookmarking sites are practically useless, or the time it takes to do is not worth the benefit you get from doing it.
In my experience, the only thing that works is getting links from authority sites, or relevant sites that have some authority.
For example, if you have a site that is about social media marketing, or internet marketing generally, you might want to submit a guest post on a site like mine, so long as you can write in good English and can follow the guidelines, (check out the home page).
What To Do If Google Punishes You
There are so many different overlapping algorithms on Google, you are being punished and rewarded in different measures all the time, it’s just a matter of how much, and whether it’s positive or negative.
My view is that the only way you can survive is to keep writing, or blogging. Blogging has become an important way for Google to tell which sites are fresh, and which are stale and old.
A site with a blog on it that is updated regularly will do better than a site that doesn’t have a blog, given that all other factors are pretty much the same.
I have personally given up on trying to rank the home page of this site for social media marketing services, and it only ranks for affordable social media marketing services because it used to be called that.
It’s not easy to rank for a high competition phrase, but while you’re making blog posts, you’re ranking for a whole bunch of smaller searches with less competition, and the traffic just finds it’s way to the same pages you were trying to drive traffic to in the first place.
For me, the home page is where I’m trying to send people, but what I’m also trying to do is get them to send me a message, and start a conversation.
I can give you free advice, and suggest a service that would be the most beneficial to your business. My email is in the sidebar, I provide all manner of services, especially to do with social media.