Facebook SEO Techniques
Some of the other signals they’re looking for is the amount of engagement with the fans, such as the likes and comments on posts.
They care about the amount of times a post is shared, but I’m fairly certain that 90% of it is the amount of likes, and as such, it’s really easy to rank on Facebook for a keyword phrase that would be practically impossible on Google.
If you’re interested in buying some likes, you can visit the payment page, buy Facebook page likes, where I sell them for around four cents each, or you can get in contact with me at firstname.lastname@example.org to talk about prices for different things.
The other side of ranking a Facebook page is of course ranking it on Google, and that needs a more complicated strategy.
Ranking A Facebook Page On Google
Many of my Facebook pages are on the first page of a Google search, for keyword phrases such as social media tricks, affordable social media marketing services, writing for profit, etc.
I don’t go after searches with too much competition, because it’s hard to rank anything for a search with more than a few thousand exact match searches a month.
It is however quite easy to rank a Facebook page on Google, by following these simple steps, which I also explain in the video.
Choose a title that has at least a hundred exact match searches a month, preferably over a thousand, if you’re willing to put the time in.
First, check the page rank of the first page results, using something like SEO Quake, or the Firefox plugin from SEO Book.
If the first few results have a page rank lower than two, that’s a fairly good indication that there’s not a huge amount of competition for that search.
The likes are important for getting some high page rank, do follow cross links on Facebook, and you can also link multiple related pages together to achieve the same result.
Then, you need to make high quality back links to your pages from outside Facebook, like from your website, from a blog, from Hub Pages, Ezine, eHow, Triond, Knoji, prlog.org, Go Articles, and also from social media.
Even a no follow link from Twitter can influence rankings, and there are a bunch of other article writing sites like Bukisa that have no follow links as well.
You don’t want to spam links, but build them steadily over time, and remember to update your page with relevant content, not going over the 3% keyword density for the text on the page.
It’s hard not to do that on Facebook, because every time you post something, it contains the title in the post, but just try to fill up every part of the page with good quality stuff, and make some custom tabs, add photos and videos, etc.
My main Facebook page is outranking my site for the same keywords, at least in some of the related searches, and I get a lot of traffic from Facebook to this site.
People are finding it on Facebook as well, because you’d be surprised at how many people search for things to do with social media marketing by using the Facebook search box.
SEO is not all that easy to explain in a short post, but what I just told you will almost surely rank a Facebook page for a low competition search on Google, although it might take a while.
The obvious benefit of that is that if your Facebook page gives people what they want, and if people like it, they will press the like button, and you will get targeted fans for your page, who you can then contact or post to.
Facebook page ranking is better than ranking a regular website in a lot of ways, because the longer it ranks for a popular search, the more likely it is to rank better over time, due to the ongoing likes, and you can put anything on a custom tab, like Pay Pal button codes.
Again, if you would like me to handle a Facebook campaign for you, send me a message, or visit the home page to check out the social media marketing services available on the site, including Facebook page likes.