Every internet marketer or online business owner has a different Facebook marketing strategy, and different methods work for different people, but I’ll tell you how I approach finding traffic on the site.
I look at it from an SEO perspective more than anything else. I make a page with a title that is competing for a low competition search with a reasonably high search volume.
You can use the Google Adwords keyword tool to figure out the exact match search volume of a phrase, and then check the page rank and back links to the first page results on Google.
To do that, I use SEO Quake, which is a simple Google Chrome add-on that shows the page rank of sites, and I either use backlinkwatch.com or SEO Powersuite to find the back links leading to the top results.
Then, you can try to get the same sorts of back links, perhaps even from the same sites, but Facebook pages are a little different to rank than a regular site.
You want to get an exact match username for the title of the page if you can. For example, I got facebook.com/affordablesocialmediamarketingservices, and that page is beating this site on Google for the same keyword phrase, without barely even trying.
The search may not have a very large exact match monthly worldwide search volume on Google, but then people also type that phrase into a Facebook search, and a Bing or Yahoo search, and I also have a You Tube video that is ranking fairly highly, if someone types the phrase in to the search box on that site.
Altogether, I don’t get most of my traffic directly from Google to this site, but SEO is an important part of how I get traffic from social media.
My Facebook marketing strategy is to compete in the search engine on Facebook and Google by getting the right title and username for the page, adding some custom tabs and keyword content, photos, videos, etc.
Then, I get a few hundred random Facebook page likes, (I sell them cheap), or a few thousand over time. People are more likely to like a page if other people like it, and they really do help the page to rank better on a Facebook and Google search.
I actually link from the home page of this site to my Facebook page, because it seemed better to do it that way, as links from Facebook are no follow, whereas a link from my home page is a do follow relevant PR 3 link, which makes a big difference in the ranking of that page on Google.
Now some people care about having really targeted fans, and that is important, if you want them to be looking out for your latest wall posts in their news feed, but you have to start out by getting some random likes in order to get the targeted ones.
The only other way apart from SEO to get targeted likes is through Facebook Ads, or getting people to like your page through your website.
I can help you set up a Facebook Ads campaign as well if you want to do that, or I can make you a custom tab for your page with Pay Pal buttons, video, opt-in forms, contact forms, or whatever you like.
Get in contact with me at firstname.lastname@example.org to talk more about the right Facebook marketing strategy for your business, and how I can help you set that up.