Guest post by Jeff Foster
Facebook is currently the world’s largest social network with over 900 million users and counting. Founded by Mark Zuckerberg in 2004, Facebook is now valued at USD 100 billion.
If you are looking for a social networking site that will give your brand the best leverage, Facebook is hands down the best option for you.
It is safe to assume that almost all your current and potential customers have a Facebook account. You need to be found where your customers are. A lot of people rely on online information about products they like.
If you don’t have a prominent online presence, your brand will easily be swallowed by other brands that are aggressive in web marketing.
The great thing about Facebook is that the Timeline provides businesses more opportunities to market its brands in a more engaging way. Here are some ways that Facebook Timeline affects branding.
Facebook Timeline basically tells your story. Through Timeline, you can tell your brand’s story from the time it was founded up until the latest improvements and developments you have implemented.
This is very crucial to winning your customers. Your clients need to know that they are purchasing or patronizing a reliable brand. It is important that you tell your story uniquely.
It doesn’t have to be long or dramatic. In fact, the more succinct it is, the better you can communicate how your brand came to be.
You need to use milestone photos as you go along and other relevant posts to make your brand story more interesting. You need to stay true to your brand history and provide accurate information to your customers.
The profile page of Facebook Timeline gives businesses free billboard ads through its cover photo. A brand’s logo or identity is best retained when seen prominently.
Thus, you need to take advantage of the cover photo that Timeline provides. The cover photo is apart from the usual profile picture. You need to provide different photos for each so that it won’t be redundant when customers go to your profile page.
If there is one thing you want your customers to remember about your brand at that particular time, you need to put it up in your cover photo. Use your brand logo in your profile picture because that is what they will see as a thumbnail when you interact with them.
Think of your cover photo as a prime advertisement spot. If you manage a clothing line, teasers of your new season collection will be a great cover photo. If you run a food business, put your specialty dish. If you run a school, then put the best photo that shows that your students are having fun learning.
Facebook Timelines has life events where you can add milestones such as engagement, weddings, having your first pet, and many more. You can use this for big events for your brand.
If your recently opened a new branch then that’s worth placing as a life event or a brand highlight. If you have been recently featured in a widely circulated magazine then mark it as a live event, too. Another great feature of the Timeline is the way you can promote a photo, album, or video you posted.
The default format of the Timeline is two columns. Aside from that you also have a choice to make the photo or video you posted as a highlight. When you point your mouse to the star at the upper right corner of the photo, you will see the option to “highlight.”
When you click on it, your post will be a spread that stretches across the two columns. Anything that you think is worthwhile to broadcast can be highlighted that way in your Timeline.
Facebook will most likely be in the social networking scene for a long time. With its current number users, you would think that Facebook can now slack off. You will be surprise to see Facebook advertisements in Yahoo, YouTube, and other sites. The social networking giant still encourages people to create Facebook accounts.
They are not giving any allowance for other budding similar sites to even come close to its current status. Capitalizing in the features of Facebook Timeline is worth your time and energy. Being active in social media shows that your brand is up-to-date and relevant.
Regardless if your business is about home care for the elderly, you can still use the Timeline to promote your services. Your brand doesn’t have to cater to the young crowd for you to be engaged in Facebook. At this day and age when people can get everything in a snap, they also do the same in the web with just one click.
They need the information about your product and services without having to leave their home or office. Your brand needs to be accessible 24/7. Remember that we now live in an online world and the best place to maximize brand awareness is through online platforms like Facebook Timeline.