Guest post by Jessica Sommers
The implications of the growth in online videos in the digital advertising industry are huge.
Motion, sound, and sight are indeed of utmost importance to brand advertisers. It can actually pull on the heartstrings as well as entertain people the way banners have never been able to do.
This results to Web video ads being the bright spot in an otherwise tough market for various publishers. Indeed, online video production is becoming a very strong business tool.
Why Video Production Is Important Today
It increases brand recognition – Creating as well as distributing a very professional video production made specifically for the website of your business is very important. This will greatly help you in establishing your services and other offerings within your industry.
Unlike a team of representatives, a video can tell what your business is all about, what benefits you can deliver, as well as connect with your target audience 24 hours a day, 365 days a year.
In fact, if your video is distributed to the right networks and channels, your business’ brand, reliability, and credibility can surely increase. With such, implementing a video production is a must these days.
People love videos – People today are becoming bored when they read long blocks of text – this activity is indeed not engaging. On the other hand, videos are way more engaging. When your venture has products and services that need an explanation to convert, delaying a video production as well as distributing it through your web video sites can excellently do wonders for your lead generation, profit, and customer acquisition rate.
It decreases website bounce rate – These days, everyone makes use of the Internet for their own purposes. Hence, you’ve got plenty of target audiences all over the world. And if you add a professional video to your site, the quantity and quality of your online traffic can become a lot better.
It is true that most online visitors leave your site immediately when they won’t see anything engaging. This is called a bounce rate. Know that a higher bounce rate will mean more people are dropping by at your site by do not really get your message.
Placing a video on your site would surely decrease, if not eliminate, such bounce rate. Although it will depend on the length and quality of your video production, it has actually been provided that video content will hold the attention of site visitors longer, most especially if compared to text-only content.
About the author: Jessica Sommers is a freelance writer who is very much interested on topics about internet marketing strategies. She loves to learn and share knowledge regarding internet marketing on sites like: http://www.videomelbourne.net.au. She shares what she learned through writing/blogging.