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The Ranking Power Of Facebook And Social Media Sites

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Ranking Power Of FacebookSince the latest algorithm updates on Google, (Panda, Penguin, and Hummingbird), social media has become a lot more important as a ranking factor for websites.

Many back links that used to work no longer work, and may even work in reverse. For example, here is a list of back link methods that are no longer effective, depending on the authority and relevance of the sites you get the links from:

  • article directories (low quality auto approve sites that publish syndicated or duplicate content)
  • directory sites (low quality directories that only exist as a place to make back links from)
  • social bookmarking sites (only a small handful of these are still beneficial)
  • blog comments (relevant comments on high quality moderated blogs may work)
  • forum signatures
  • RSS feed submissions
  • profile links
  • .edu and .gov links (depends on how you get them)
  • links from resource pages or blogrolls
  • paid blog networks like Buy Blog Reviews or Build My Rank

What This All Means For The Future Of SEO

The Future Of SEOWhat Google seems to be trying to tell website owners and SEO companies with each update they make to their algorithms is that they don’t like people who build back links just for the sake of SEO.

They don’t like having to sort through billions of pages of rubbish to try to find the real sites, although given that the internet has been built that way for over ten years, they can’t completely change the way that back links determine rankings, or the low quality pages that were made just for back links would rise to the top of the search.

So, the future of SEO is definitely not in the quantity of back links, but in the quality, and those quality links are going to be all that really matters.

The idea is that they’re trying to find the sites that people have linked to naturally, of their own accord, because they thought it was something legitimately worth linking to.

What links are other people most likely to make when they want to share or link to your site? Social media shares and blog posts, and those are the main back links that really work these days.

Guest posts or natural links to your site from other people’s sites, and social media shares and engagement, plus high quality on-page SEO. That’s the future of SEO.

The latest tweaks to the Google algorithms have been about trying to work out the meanings of people’s search queries, and trying to answer a question with the right answer, not just to find a page with the same words on it.

It’s important to update your site regularly with high quality content, lots of words, lots of photos, a good bounce rate, lots of social media shares and a natural looking link profile that doesn’t look like it was made by yourself, or an SEO company.

The Other Side Of Social Media SEO

Facebook The Future Of SEOLinks from social media sites like Facebook are no follow, (Google Plus is an exception), which means they don’t pass on any page rank, and even though it’s better than ever before to get social media shares, it’s also easier than ever before to try to rank your social media pages on Google, rather than the other way around.

What that means is that it’s actually easier to rank a You Tube video, a Facebook page or a Google Plus page, especially a local Google Plus business page than it is to rank a website.

If you make a Facebook page and a website on a new domain at the same time and build the same amount of back links to each, there is no question that the Facebook page will outrank the website, so long as you do a few things to show that the page is popular.

For example, you need a lot of likes, which you can get through a targeted Facebook Ads campaign, and you need lots of tabs and photos, and to post regularly on the page.

It’s good if you can get people commenting, liking and sharing your posts, it all gets counted by Google. If you do a search on any large celebrity, public figure or company, you will almost always get their Facebook page on the first page of that search.

Google has realized that people want to see the social media pages of whoever they’re interested in, because that’s how they can get in contact with and see the updates of anyone in the world.

This makes it surprisingly easy in this harsh and confusing SEO climate to rank for almost any phrase you want. It doesn’t just work for celebrity names and companies, if you can convince Google your page is important and popular, it works for almost any phrase.

That’s why I recommend all my clients do keyword research and find a phrase with thousands of exact match searches a month for the title of their page. Most of them don’t have large search volumes for their company or site name, so that’s the wrong title to give your Facebook page in that case.

You can make more than one page, in fact it’s probably a good idea if you do make more than one, because then you can link them together, which is also important, getting internal links within Facebook.

The way to do this is by liking one page with the other, while using Facebook as the page. This creates a permanent link from one page to the other on the front page.

Creating Custom Tabs

Custom Tabs For Facebook PagesIt’s a good idea to make your Facebook page as complicated as possible, or to have as many different tabs on it as possible, with lots of quality content, in fact you can put your entire site on your Facebook page, and sell directly from a custom tab, or many.

The best app to use for this is Static HTML: iFrame Tabs, which allows you to put anything you want on a tab in HTML form, and the different options let you easily add You Tube videos, subscription forms, Pay Pal buttons, photos, or literally anything you want.

You can write blog posts, put affiliate links in, even have your actual website in the iFrame so people can visit your site without leaving Facebook.

You can use this app for up to ten different tabs, and if you need anything else, there apps like Contact Form for a simple contact form, Twitter, You Tube, and I was using this great app called Just Redirect, but it seems not to be working at the moment.

As for building back links, I find that a good place to start is with articles on HubPages, Yahoo Contributor Network, Squidoo, and possibly Ezine, then I do social media shares on all the large sites, and social bookmarking on only the large social bookmarking sites like Digg, Linked In, Stumble Upon, Delicious, and maybe Pinterest and Friend Feed.

Then it’s a good idea to find guest posting opportunities on quality, relevant, authority sites with a high page rank and domain authority.

By combining a targeted Facebook Ads campaign to get real fans and customers with SEO, on a page on a site that has huge authority already, you find that doing one thing helps the other, like the fans help the SEO, and ranking on Google gets you free fans.

Over time, your fan base builds, like an email list, and if you do the SEO and keyword research right, you will rank for the phrase with less effort than ranking a site.

All in all, this means that it’s one of the most cost effective ways to run an online marketing campaign, and for a simple idea like selling a single product, you probably don’t even need to have a website at all.

Or if you do, it’s probably best to focus the SEO on the Facebook page, and use the website as a place to make a good quality back link from and not to.

Get In Contact To Talk About These Services

For more information on the subjects talked about in this post, or if you want to get anything done on social media generally, get in contact with me via the contact form.

I offer a range of different internet marketing services, basically I can do anything you want if the price is right.

How To Resize Images For Social Media And Websites

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This version is better.I was searching around on Google for a way to resize my existing images into different sizes, and I found a couple of great tools that you might find helpful.

To start with, I was searching for a way to make a favicon, the little tiny photo that appears next to your site on the tabs on your browser.

I found Favicon.co.uk which makes little 16 x 16 .ico imgages, which are the best thing to use for a favicon on your site.

I also found a great WordPress plugin that makes it easy to add it to your website script called All In One Favicon, just search for that on the install plugins page, it was the first one I found in a search for favicon.

It may not seem important to have one of those on the tab, but it also comes up to the left of your URL on some browsers, and it’s just a little extra professional touch that makes you look like a proper website.

I made the photo to the right using a free text photo generator on interactimage.com. I might use it for the favicon of this site, but maybe not, it seems a bit blurry.

I actually decided it looked so blurry, that I needed to edit it in iPhoto, so I changed the contrast and saturation, and a few other things, and it looks a lot better now.

How To Convert Images Into Any Size For Social Media
I was making a Facebook page for a client, and I wanted to make photos for the custom tabs I had created using Static HTML: iFrame Tabs.

So, I took the photos I had already made using a free screenshot photo tool for Macs called Capture Me, and resized them using this handy tool from Internet Marketing Ninjas.

I had a bit of trouble downloading the image directly, I don’t know if that’s just a temporary glitch, but I found it was just as easy to right click on it, and press save image as.

Another way to do it would be to send it to yourself in an email. Anyway, you can take any photo in your library, and convert it into any size you want.

They have a bunch of different choices, but I choose the last one, that lets you set any parameters you want.

I have to make photos exactly 111 x 74 pixels in order to fit them as photos on the tabs, which can by the way have anything you want on them.

Having Trouble? Hire A Professional

This is just one of many things I’ve had to learn over the last five years of internet marketing.

There are literally thousands of other things like that that only come with experience, so if you want somebody to do all of this for you, I’m that guy.

Send me an email at rowan@professionalsocialpromotion.com or use the contact form or contact page.

Tell me about what you do, and what you’ve done so far. Include links, and tell me what I can do for you, or ask me what you think you should do.

I can help with web design, content production, SEO, social media management, management of an advertising campaign, or anything you want to do with online marketing generally.

As I said, I have five years experience, and I can also give you internet marketing coaching, teaching you all the things I’ve taken years to learn through trial and error.

 

 

Rules Of Engagement For Social Media

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Engagement On Social Media

Guest post by Danielle McCann

The great thing about social media is how easy it is to use and how many people are using it.

The less great thing about social media is that, because of these things, the quality of content is very low.

Don’t be part of the slush pile, or the stuff that gets hidden and un-followed. Here are some rules to keep your social media up to scratch.

Rules To Follow On Social Media

Don’t post for the sake of it! That will result in inferior posts that didn’t need to exist, and aren’t appreciated.

The rule on social media is always quality over quantity. You want to stay in people’s minds, but not for being annoying.

Develop a strategy, and a plan. It’s ok to change or deviate from this plan, but it’s important to have one.

Consider who you are trying to reach with your plan, and what you want to achieve.If you’re unsure, hire a social media advisor.

You want to consider keywords in the titles of your pages, and the search volume of those words, because your pages can rank on Google, as well as in a Facebook search.

Limit the control of your social media accounts. Only let one person do the updating. Centralising it will make your feed neater, cleaner, and will help develop your voice.

Deciding on this is part of your plan, and there’s no point in doing it if it looks like the posts were written by a robot, or in bad English, as it will turn people off.

Make A Plan And Stick To It

Engage Your Fans On Social MediaCommit to it. Doing your social media half-heartedly is worse than not doing it at all. That is the only way it’s going to be worthwhile or effective.

More than that, it can have the opposite of the desired effect, and make your business look terrible, if it’s not done properly.

Build a community. This is just as important as building an audience. Engage with the right people, businesses, and pages and you will make friends and gain attention.

Moreover, it will be the right sort of attention, because you will become visible to people who are potentially interested in what you offer. Create a database of information gathered from social media.

Drive Targeted Traffic To Your Site

Make sure that you direct everything back to your website. This is the point of your social media strategy.

Yes it’s about brand-building, but most of all it’s about building your customer base. You need your social media to boost your business.

A good strategy is to alternate between interesting posts that aren’t directly sales-related, and posts that are.

Give your followers some interesting stuff, but always remind them what you offer, and drive the traffic back to your site.

Remember, social media is not a replacement for advertising. It’s filling an entirely different space, and you have to treat them differently.

Take advantage of the direct impact of social media by getting feedback from your audience, ask them how they found your site.

Conclusion

The best way to run a social media marketing campaign is to consider all the different ways that people can find you, and combine them into one strategy.

You want to combine SEO, pay per click advertising, social engagement and email list building into the one plan, with the knowledge that one is directly related to the other.

If you can’t achieve any results by using all of these techniques at once, try focusing more on one than the other, try to get better rankings, or get a cheaper cost per click to more targeted people, if none of these things work, nothing will.

About The Author

Danielle McCann is a copywriter and social media expert working with whiteecho.com. When not developing social media strategies, she enjoys horse riding, spearfishing and base jumping.

How To Increase Your Online Presence On Social Media

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How To Increase Your Online Presence

Guest post by Simon Campbell

Many start-ups on the web are under the impression that their sites will be out there in the proverbial ether as soon as they construct them.

They believe that branding is all about construction. This leaves no mystery to why so many new start-ups end up failing quickly.

The fact of the matter is that it’s hard work to increase your online presence. And failing to spread your brand around will equate to business failure. There’s really no other way to say it.

By marketing on Facebook, Twitter and other social networks, you can build a larger online presence and reap the benefits of a popular brand.

Tips for Boosting Your Online Presence

1: Engagement

Engaging on social sites like Facebook means more than having people shoot you a thumbs-up. That’s part of it, and you’ll always want people to Like your material.

But, you also want people to comment on your posts, to share them, and to spread the word about your page to their friends. This requires material that’s engaging.

Pertinent material designed for your udience that’s fun, intriguing, and that plays to the context of social media – this is what you’re after.

Think about polls, questions and quizzes; memes, photos and infographics; video clips and other multimedia.

Take your material to the next level while ensuring quality.

2: Be Personal

A lot of brands decide on being very one-sided, expecting people to engage with them but then not returning the favor.

Avoid this by being personal with people. As you grow in size, this is going to be harder to do.

When just starting out, though, you should have no problem responding directly to people as they respond to you.

You could also create Facebook posts to specifically thank people for their engagement, to answer questions, to inform them of new updates, etc.

3: Create Good Visuals

Did you recently hold some type of event with your business? Take a lot of photos and/or videos and post them.

Give people a view through the window; let them look at what’s going on. Think about being visual with a lot of your content. Create engaging posts that illustrate what you’re about.

You can go the Dollar Shave Club route and create a web commercial in the hopes it goes viral and even ends up on TV in heavy rotation. There’s a lot you can do here with a little imagination.

4: Construct a Network

So, you have your main business website. That’s a given. And you branch out to Facebook to brand.

Things are starting to move forward. Now what do you do? Any smart marketer hoping to increase their brand presence is going to tie these networks together.

Their main site, Facebook, blogs, Twitter, YouTube, etc. You want to interlink these networks and make sure you’re driving traffic back and forth, to and from. Each different site has the potential to help you build a stronger network.

5: Advertise

While it is true that you can organically build a good-sized audience, paid advertisements simply reach more people.

Especially on a site like Facebook where you want to be in as many News Feeds as possible, various ad formats help you achieve this goal.

Using third-party ad-management software, you can efficiently create material, target an audience, and launch while monitoring your results.

If the idea is to boost your presence, then spending the time and money necessary is one of the best ways to achieve this, bar none.

Having a larger presence is essential to your success as a brand. Regardless of the niche you’re in, you will undoubtedly come across ample competition. Use the presence-boosting tips listed above to help you expand in cyberspace.

About The Author

Simon Campbell is a writer from a new Facebook Ad campaign management tool: Qwaya. He writes about many different topics to do with social media and internet marketing.