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Judging by the Numbers: Mind-Boggling, Welcoming Stats About Social Media Marketing for 2016

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Guest post by Joe Baldwin

SMMThere’s no denying that trends, advertisements, ideas, and your Himalayan cat sitting pretty in your comfy sofa waiting to be Snapchatted inevitably go through the hottest phenomenon every “normal” individual considers – social media.
Here are 11 interesting facts, numbers, and its evaluations about social media being conducive to the ever-changing business landscape.
Facebook
• There are over 1.65 billion active Facebook users across the globe monthly (Facebook, as of April 27, 2016)
• Over 300 million photo uploads per day take place (Gizmodo)
• An estimated number of 1,090 million daily active users (1.09 billion) have been recorded, on which 84% are situated outside USA (Socialbakers)
• 49% of consumers like a Facebook page to support the brand, while 40% of consumers don’t like brands at all (SproutSocial)
• A timeframe equaling 20 minutes or more is what each user dedicates to Facebook per day (DMR Directory of Social Network, App and Digital Stats)
In-depth analysis: Facebook is the forefront of social media, no doubt. Based from the above numbers, we can conclude that its users are too diverse – people coming from different races, cultures, income brackets, and walks of life overall. Standard due care should be observed when making product posts, descriptions, and images since jargons and cultural taboos could hamper your chances of expanding your customer base. Considering that able, willing potential customers are strained by their busy schedules, the principle of doing it right the first time, as per management expert Ken Blanchard reiterates, comes to play when making online, “life-changing “ marketing posts in Facebook.
Twitter
• Twitter users are more likely to follow brands than users in Facebook, 3x on the average (Convince & Convert)
• “[…] Throwback Thursday has real value for your business.” (Convert with Content)
• “Tweet exposure has a positive influence on brand consideration.” (Twitter)
Interpretation: Most celebrities and influential people don’t have Facebook accounts, opting to choose Twitter as their online platform. Twitter SMM 2users perceive using the site as being able to have a certain degree of sophistication and classiness. Hence, marketing efforts and product postings in this site should be presented in a way that is trendy, hip, and stylish by incorporating good visual content creation tools (e.g., PhotoGrid, Designspiration, Canva, etc.).
LinkedIn, Google Plus, and Micro Blogging Sites
• “Of all the major social platforms currently vying for the top spots, LinkedIn is the most B2B-centric. It is also considered the most effective in the sales cycle. According to Content Marketing Institute’s ‘2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America, ‘63 percent of marketers report positive results in that area.” (B2B News Network)
• More than 5 billion times is the frequency of how the +1 Google Plus button is being clicked everyday (Digital Insights Blog)
• Micro blogging sites Pinterest, Tumblr, and Plurk rank 33rd, 44th, and 2,359th respectively in terms of traffic and page visits provided by the Alexa Traffic Rank. It is a relatively good figure for finding new customer bases.
Analysis: Though social media appears to be dominated by the influx of Facebook and Twitter users, comparatively less explored abovementioned sites can be a “success gem” when the prominent sites get clogged. A wise social media manager not limits his advertising to one, unpredictable platform; he diversifies opportunities based on careful evaluation of trends and statistical information (e.g., geographical concentration, market structure, shifts in popular product niches, etc.).

About The Author

Joe Baldwin is a native US resident & professional Article writer for essaylook.com He studied English literature and creative writing. He has experience with online web content including blogs, web page content, news, PRs, press releases, and long form sales and industrial presentations.

Top Ten Mistakes In Social Media Marketing

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Mistakes In Social Media MarketingThis is a list of the top ten mistakes I see my clients making with their social media pages and campaigns.

I see these mistakes a lot, and it’s good to write these things down so I can just give someone a link to read.

Here they are in no particular order, the top ten things that I believe are the biggest mistakes that you can make in social media marketing.

Top Ten Social Media Marketing Mistakes

  • Not thinking about keywords. You seriously have to think about SEO with every single thing you do in social media or on an article, blog post, or anything. You need to give your Facebook page a title that has exact match search volume on the Google keyword tool, your You Tube videos, Google Plus page, Linked In company page.. How is anyone going to find you if they don’t find you in a search? Ads are expensive. Some people use their company name, that’s great if you’re Coca-cola, but not if nobody’s searching for you by your name.
  • Giving all your pages the same keyword titles. Seriously, you’d think I was making this up if you know a fair bit about SEO, but some people continue to give every single page they make the same title, or they have a website where all the pages have the same title at the top. The goal is to rank for as many different searches as possible, on Google, and on the social media sites.
  • Not updating your status enough. If you go to the trouble of getting twenty thousand likes on your Facebook page from real, targeted people, or you get tens of thousands of random Twitter followers and then you just let them sit there, that’s not going to do anything. Sometimes your Facebook page or Twitter profile can pick up click-through traffic to your website from being found in a search, or through and ad campaign as I mentioned before, but the idea is that people click on your tweets and posts on an ongoing basis. Every hour if possible
  • Create quality content. Often a company will hire an SEO company or writers to make pages to boost up the rankings of their site. Some would say that this is necessary to get decent rankings, and that it helps your rankings to publish these spam pages on your Facebook page. Forget that, that makes you look like your business is rubbish. Fire the SEO company that produces rubbish, the way Google is heading spam pages that have a high bounce rate and that are manually reviewed by Google staff will be de-indexed, or punished as time goes on. The goal of Google leading into the future is to rid the internet of spam, and punish those who make bad content for the sole purpose of making cheap back links
  • Seek out friends who share your interests. When I first started out on Facebook, I started looking for people to send friend requests to that shared my interest in article writing. I found a few, and then I just blindly followed the friend requests that came up on my dashboard. I ended up in a group of friends who write romance novels. That obviously isn’t at all what I’m interested in, and there’s not much I can do with a bunch of friends like that. Twitter is different, you can have as many followers as you want, but you want to be selective with your friends on Facebook. Joining groups is also a great way to meet people who share your interests, on Linked In, Google Plus, and Yahoo Groups as well.
  • Trying to do too much at once. I’m guilty of this myself. I find that I try to maintain a presence on every single social media site, while also trying to write blog posts on four different sites of my own, make You Tube videos, chat to people in forums, write guest posts, write articles for clients, fill orders, etc, etc. Don’t spread yourself too thin, and seek help if you need it
  • Be very careful about the help you get. The internet is basically made up of everyone in the world who has a computer. People will make amazing claims that they can do this or that for you, but the truth is often that it’s nothing more than a lie, and you’re lucky if you get half of what is being promised. Often you can get your money back, but it turns into a big argument at times, so try to talk to a person for a while first to get a sense of who they are, where they come from, and ask to see samples of their work or start small before you jump into a big deal.
  • Make a strong call to action. It’s not enough to post Twitter pics of cats with funny expressions on their faces. I see people completely wasting their time by talking about their lives or the weather, or quotes from famous people through history. This is how you use Twitter if you’re an average joe, but not how you use it for business. There may need to be some sort of cross over between a pure business tweet and a personal style tweet, but the idea is to get them to click on the link and visit your site. Anything that doesn’t make this happen is a waste of time in business terms. It may be worth offering value so that people keep an eye out for your tweets, but you should be offering value on the pages you tweet anyway.
  • Don’t try to be fun if you’re not fun. If you’re an insurance company, selling life insurance, or health insurance, there’s nothing fun about that. There’s almost no reason why anybody would want to look at anything you have to say at all on Facebook. Why would somebody follow the Twitter account of a life insurance company? The only way they would is if there was incentive for them to, like on a social swapping site, where they earned points to do it. My thoughts are, pay for a funny professional TV ad to be made and then hope the You Tube video goes viral.
  • Don’t give up. There may be a point when you think that it’s all too much, and that the amount of time you have to put into social media marketing is not worth the return. This may be true in some cases, but don’t forget that social media sites are continually growing in members every day, people are using them more and more as search engines, opening up endless possibilities for new keyword phrase searches, and it takes time and effort for you to be a part of this worldwide phenomenon. You can’t expect to get results without putting in hard work on a consistent basis. Try to think of things from the perspective of the potential customer. What do they want to see?

 Conclusion

To avoid making these mistakes and many others, it’s best to hire someone with a lot of experience in internet marketing, (like me), who can help you do things in the right way.

Get in contact with me via the contact form in the sidebar, or by sending me a message at rowan@professionalsocialpromotion.com and tell me about your site, and include links so I can take a look at it, and work out a plan that might work for you.

How Do You Know If A Social Media Company Is Trustworthy?

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Social media companyI’ve been in the social media business for about three years now, after learning the ropes for many years before that as a blogger and article writer.

I’ve found that the whole social media industry has a bad name, or at least fan dealers generally get given a bad name, and there are reasons why, but there are also two sides to any story.

To start with, there are only a certain number of ways you can promote a social media account, and I will go over what these are so that you have an idea of what you can expect a social media marketing company to do for you.

Advertising On Social Media

If you have a big budget, or even if you don’t, you might want to try an advertising campaign on Facebook Ads, or other big sites to get likes, customers or opt-ins.

The first thing you need to understand is that it’s not as easy as it first seems. There are so many different targeting options and ways of wording an ad.

There are so many things like the click through rate and the Edgerank or the engagement activity happening on the page that can completely change the outcome of a campaign.

If you don’t have a good profit margin, or you don’t have a good call to action, or you aren’t targeting the right countries or age groups or interests, you will probably lose money, so that’s why it’s a good idea to hire someone to manage it for you.

If you have a large budget, and can afford to pay me a few hundred a month, or a week, I can handle managing a Facebook Ads campaign for you, or a Stumble Upon Ads campaign, a Plenty Of Fish campaign, a Digg Ads or Linked In Ads campaign, I’ve tried them all out before, and know how they work.

Again, using paid advertising can be very expensive, SEO is slow to work on social media numbers, and that’s why a lot of people turn to cheaper options, such as buying random likes and followers.

Random Likes And Followers

Here’s my basic explanation of why you want to get random likes and followers. The first reason is that nobody wants to like your page or follow your Twitter account if nobody else is.

Nobody wants to share a You Tube video if it’s had 5 views. There’s just a sub-conscious or fully conscious decision making process that people make based on the social proof of your social media accounts.

They may not even believe you are a celebrity or a big shot if you don’t have tens of thousands of likes or followers.

The numbers also help your Facebook page or Twitter profile to compete on Google for the keyword phrase in the title.

Yeah that’s right, try googling “God” and tell me how many Facebook or Twitter pages or profiles you find in the first ten pages of results.

It is the easiest way to rank a page on Google. Let me say that again, you can rank for any phrase you want with a social media page if you have enough likes or followers, in combination with a few decent back links and the regular things Google looks for.

I can get you random likes and followers by the tens of thousands, in fact that’s the main thing I do on this site, and I am upfront and honest about how I do it, I get the likes from a social swapping site, where real people earn points to like each other’s pages and those points are worth the same for them. Simple.

Fake Likes And Followers

I offer the best price that I can possibly do for likes and followers from social swapping sites. Any fan dealer or social media company that offers a better price has some sort of scam going.

If they are honest, they will tell you some of the time that the likes are fake, computer generated accounts liking your page.

Facebook has algorithms that are constantly being updated to try to strip all of these fake accounts and likes from Facebook.

For example, if the person has very few friends and don’t update their page every day, or if their updates are based on a pattern like every day at 5 AM a You Tube video is posted, then they will figure it out, and the likes will disappear.

On Twitter, they will likely suspend your account permanently if they find out you purchased fake followers.

Basically, this is the whole reason why the social media industry of fan dealers has a bad name, because they lie to people and say they can produce “laser targeted fans” and then they just buy them in bulk from an Indian company and even if they don’t drop off straight away, they are completely useless for anything other than social proof.

If you know what you’re getting, and you have a reason to buy tons of fake likes for a good price, this can be beneficial in some ways, but only if you get them for a hundred times less, like 0.04 cents as compared to the four cents I sell likes for.

Conclusion

Anyway, there are various softwares that you can use that supposedly get you real results, but if you don’t know what to look for, it’s very likely you will get scammed and lose money if you don’t buy your social media marketing services here on this site, through me.

My email is in the sidebar, rowan@professionalsocialpromotion.com and I don’t just do social media, but I can advise you on SEO, pay per click advertising, website building, and email marketing, so get in touch and ask me how I can help you with your business.

Social Media Expert

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Social media expertYou must be looking for a social media expert, if you found your way here, and you need not look any further than this site.

While it is a one man operation, I can outsource various tasks, and can handle a large workload, almost no matter what it is you want done.

I’m not just an expert in social media, I’m also very competent at SEO, pay per click advertising campaigns, video production, and original music composition.

I can write you an article, or many articles arranged in a link pyramid to help you with your rankings, after first doing keyword research to find a good buyer keyword or two in your niche that has good exact match search volume and low competition.

What does SEO have to do with being a social media marketing expert? It pretty much has everything to do with it, because one of the main ways you get traffic from social media sites is when those social pages are ranking on Google for a popular search.

You see, if you know what you’re doing, it’s actually easier to rank social media pages on big popular Google searches, than it is with your own site.

You probably don’t believe me right? Well, just take a look at the title of the home page of this site. I’m trying to rank the home page for “affordable social media marketing services, but if you do a quick Google search on that phrase, you will most probably see that my Facebook page is still beating the home page of the site in the results.

SEO And Social Media Marketing Combined

I can get you random Facebook page likes or Twitter followers if that’s what you want, and no matter what it is you want, I can get it.

If I can’t directly do it myself, I can find someone to outsource cheaply to, so as I said, I can do anything at all for you, or within reason.

The SEO thing is not something I specifically specialise in, but I started running my first fully functioning SEO campaign for a client, starting about six months ago now.

I managed to rank them second on the first page of “skin whitening products” a buyer keyword search with over 1,000 exact match searches a month, along with various other phrases such as “skin whitening tips”, “how to get white skin”, etc, etc, and I did all of that in  a few months, with a budget of $150 a month, or $5 a day.

When I started, the site was starting from scratch, as it had not had a proper SEO campaign done on it before I started, and was not ranking close to those phrases otherwise.

I can do the same sort of thing for you, make you You Tube videos, write articles about your site and get them published, tweet and share your site with my tens of thousands of social connections, and also get other random accounts (with a minimum of 100 followers each), to tweet and share your site, and that really does work over time to give you page one ranking on Google.

Now I can’t actually guarantee that I will get you first page rankings, because that would be disingenuous, if that’s a word, but I do feel confident that it’s only a matter of time before I could get you to the top of almost any search you wanted.

Send me an email at rowan@professionalsocialpromotion.com if you’re interested in trying out my social media marketing/SEO services. I know I can do a good job, and help you make some good money online with your business.