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How To Rank High On Google

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Ranking On GoogleLiterally millions of people are trying to rank their site higher on Google, many of them just working as SEO providers for a client.

More than half of them are wasting their time, using outdated or time-consuming link building strategies, some of which actually work in reverse, and damage their rankings.

Wouldn’t it be great if there was a much easier, cheaper way to get to the top of a Google search that didn’t involve paying per click on Google Adwords?

There is, and it’s very simple, you use the ranking power and authority of large social media sites like Google Plus, Facebook, You Tube and Twitter.

The difference in cost to rank for a search is about a hundred times less when starting a Facebook page and a new domain from scratch, I’m not kidding.

Some people just make their social media pages because they think they’re supposed to make them, without even a passing thought to their SEO potential.

They think that having a Facebook page and a You Tube video is going to make their site rank better, but that’s backwards logic, considering how easy it is to rank social media pages, and that links from social media sites are no follow.

So, here’s an explanation of how to use each social media site to rank highly on Google for almost any keyword phrase you want.

How To Rank For A Local Search

How To Rank LocallyThere is only really one way to rank for a local search like plumber, electrician, or the job title plus the city name like guitar teacher New York.

You have to make a Google Plus page, after first making a Google Plus profile. It’s relatively easy to set that up, but what you do have to do is get the title right, and the social signals like reviews which help you get past your competitors.

Do a search on anything like that, anywhere in the world, and if it isn’t packed with Google Plus pages, it’s only because they haven’t been made yet, or they weren’t made properly.

You don’t even need back links to rank highly with a Google Local page, although it might help if there’s heavy competition.

Some other things that might help are Google Plus followers, reviews, posts on the wall, a fully filled out and verified page.

There is no alternative, you have to make one if you want to rank locally in your city, that’s how powerful it is. I can help you do that, get in contact with me via the contact form in the sidebar.

How To Rank Worldwide For A Phrase

Ranking A Facebook Page On GoogleWhat’s the most visited site in the world? Google, but the place where people spend the most time and the next most visited site is Facebook, and that’s how you rank for any phrase or many phrases worldwide.

Some would say that Facebook isn’t effective at selling products because it’s a social site. Not true, if someone is searching for a product via a buyer keyword on Google, then they get your Facebook page at the top, it’s user friendly, they feel comfortable, and they are one click away from your site.

You can even set up your whole site on your Facebook page in a tab, especially if you only need one set of Pay Pal buttons to sell a small amount of products. That way, they don’t even have to leave the site.

You rank a Facebook page in the same way you rank a sub-page on any site. You need the right title, an exact match to a phrase with a large amount of exact match monthly search volume, then you make back links, and internal links to the page, and fill it with quality, relevant content.

I usually set up four or five pages with similar titles, and link them together, by using Facebook as the first page to like the other ones. This sets up one way, or two way links that are do follow within the site.

Then, I make a few back links to all of them, like a nice long HubPages or Ezine article, or a relevant guest post on an authority site.

Then, I get all the pages hundreds of likes, either random likes from a social swapping site, or targeted likes through Facebook Ads, which can also turn into immediate sales.

If you need to, you can create other social signals like shares, post or photo shares, comments, and post likes. Unless you’re competing for keywords with huge competition, once you do that, you should already be ranking, but it does take at least a few months, like any site.

You can in theory do the same thing on You Tube, but there are unknown factors, like the bounce rate of the videos. You can’t really control how long people will watch a business related video ad, except by your talent at video production.

Twitter works, and you can get results just by pumping thousands of followers on a profile, but it’s the last one I would bother with for ranking. On the other hand, it does work the best for getting traffic from random five cent followers.

I can do all of these things and more, for a very affordable price when compared to the hundreds of dollars a month it takes to rank a website for a phrase. Get in contact with me, tell me about your site, your product, and your current social media pages.

 

 

How To Make Money Selling SEO Or Social Media Services

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Selling SEO ServicesYou probably found this post on Google, or clicked on it because it was posted on Facebook, Twitter, Google Plus, Linked In, or one of the many other social media sites I use.

The first thing you should understand is that if you don’t know how to do SEO or social media marketing right now, you can’t sell it as a service unless you find someone who does know how to do it, to outsource to.

SEO is the most complicated tangled web of algorithms that you have to learn, and once you learn them, they completely change with the latest updates.

It’s also relatively simple, they are just trying to find the most relevant, highest quality and most trusted results to show.

These are pages written well, in good English, on a site that has some authority, which means there are authority pages pointing at it, making good back links.

The fastest way to make an authority page is to write on someone else’s site like Ezine or HubPages for articles, or on Facebook or You Tube for a social media page that ranks on Google. Or, you can submit a guest post to a relevant, high-traffic site in your niche.

The social media links do help your site rank a little, even though they are no follow, but it’s more the fact that they rank easily themselves, and once they are ranking, they drive traffic to your site through a click-through.

How Hard Is It Really To Rank A Website For A High Competition Search? 

Ranking your own domain or someone else’s from scratch is a lot harder than it used to be, because there a lot of things that used to give you positive rankings like using software to blast out blog comments, which now work in reverse.

If you are going to look for back link building methods that work, don’t read articles that are over a year old, or even a few months old, and be sure of the authority of the author.

You also need to have an idea of what direction the algorithm updates are going into, such as the trend Google has shown of punishing spam, or low-quality content.

From what I’ve heard, it’s more important to create engaging content on your site that your readers can share on social media or link to from their blogs because it’s good.

Random links from content farms or a link for a link’s sake look false and manufactured, and Google actively punish back link builders who create useless spam.

I am personally looking for an SEO company that I can outsource to, because what SEO requires is long, well written, completely original articles submitted as guest posts on sites with a high page rank, and a good domain authority score.

The problem is:

Half of the companies don’t work at all, because they haven’t learned to change with the new algorithms and use outdated practices like software blasting and article syndication.

The new algorithms should have put them out of business, or made them change the way they worked completely, but some just keep selling the same old thing that now doesn’t work. This can permanently destroy the rankings of a site.

Half of the rest use techniques like building fast social media links and social bookmarks to get link velocity which drops off as soon as you stop, and then the rankings of the site go in reverse.

I get guys from SEO companies asking me to get guest posts published on my sites, and this is a good idea for the site they’re working on maybe, but half of them don’t speak good English and don’t really know what they’re doing.

So, that’s about 5% left, and I’m looking for a company who does all that at a price I can add my commission to, so I can offer it as a service to my clients, so I’m looking for a needle in a haystack.

What I’m Looking For

I’m gradually looking at guest posting services and discussion results in the Warrior Forum, but there are so many people who lie about how good they are, or pretend not to be affiliated with the company they’re suggesting, it’s quite hard to find someone who is even as good as me.

I’m running two SEO campaigns at the moment, and they have been working, so I know that my approach does produce positive results, even if they are slow and steady.

The problem is, I either need to outsource the writing, (long, original, well written, 500 word articles), or I need to outsource the whole thing which is preferable.

Are You Able To Write And Submit Quality Guest Posts?

If you are looking for some work, I could maybe teach you what to do, so long as you can write in perfect English and have some experience with writing promotional and non-promotional articles.

It’s quite simple really, you do a Google search on your keyword, and try to get a link from every site on there one-way to your site, paying the website owner if necessary.

The other way is to add keywords like guest post to your search: “your keyword phrase” “guest post” together, and that will bring up all the results hopefully.

It’s a systematic process of finding out if a site allows guest posts, checking it’s page rank and authority score, (I reckon PR 2 or higher and a domain authority score of 20 or higher), contacting the owner, and writing and submitting the post, according to the guidelines.

It might be better to write the post before you contact them, remembering that nobody wants to publish ads or spam on their sites. It has to be good and have something to say.

Quality guest posts on quality, relevant sites seem to me to be the best way to produce quality back links these days, but at the same time, you might notice that your site actually goes backwards in rankings after publishing some guest posts, for no apparent reason, while it goes up for others with the same PR and authority.

There are so many different algorithms on Google, like they might have an optimum percentage for the amount of social media shares compared to back links from blogs.

Nobody really knows because Google doesn’t come right out and tell you what their algorithms are, but if you produce quality, and share and link in a natural looking way, publishing regularly on a good site that’s built well, you should rank well.

Get in contact with me if you’re interested in getting a job from me learning how to submit quality guest posts as back links for my clients, and my sites as well. It may pay quite well if the results are impressive. Probably somewhere around forty or fifty dollars a guest post, done using my methods.

SEO VS PPC

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SEO Versus PPC

Guest post by Rajveer Singh Rathore

Most digital marketers hold strong views on the topic of SEO and PPC. There are many that take pride in using only SEO to achieve their purposes.

Then there are some that prefer PPC and feel that it provides better returns in lesser time, and there is the third group that believes in a balanced used of both the techniques, and other traffic building methods like social media marketing.

Let’s take a look at what exactly SEO and PPC are, explore the differences between the two, and try to work out which one is a better technique.

What is SEO exactly, in as few words as possible?

SEO obviously stands for Search Engine Optimization. Everyone knows this. But, it is a little more complicated when we look at what it means to optimize your site.

It is an organic (as opposed to paid, even if black hat techniques are used) way of getting listing and good ranking on major search engines like Google, Yahoo and Bing.

Using a number of different techniques, digital marketers try and boost the ranking of a website or other blog property. There is no payment made to search engines during SEO.

Okay, and what is PPC?

Pay-per-click is straight up advertisement. The ads are placed near the search results. Open a Google search and enter a random term – on the top as well as right, you will see a number of links under ‘Ads’ or ‘Sponsored’ – there’s a PPC campaign behind all these ads.

When someone clicks on these ads, he is directed to the landing page or website of the advertiser. In most cases, there are no charges for displaying the ad – you pay only when someone clicks on the link.

Well, SEO and PPC seems like two totally different things. Why are we even comparing them?

While SEO and PPC employ totally different methods, they serve the same purpose. The reasons why people conduct an SEO campaign is that they want their web pages or blogs to appear at the top of the results when someone enters specific search term in the search engines.

If the link to their website or page appears on the first few pages of search results, many people may click on the link and the website or blog can generate views, leads, or sales.

For every search term that is being searched by a large number of users, there are thousands of businesses in competition for a place on the results.

So, SEO requires a lot of effort, and even after making many efforts, it is possible that pages do not rank well for the targeted keywords. With PPC, you are guaranteed a place on the first page for a specific keyword – and you pay only when some user clicks on your link!

Differences Between SEO and PPC listings

The above quick-fire explanation may lead you to believe that it is always better to run a PPC camping than invest time, money and efforts in SEO. But before reaching a decision, first take a quick look at the differences between SEO and PPC listing on a search pages.

# It may take months or years to get organic traffic from search engines. Especially, if your company is targeting highly competitive keywords, you may simply not be able to beat the competition. But PPC levels the playing field – you can get visibility on the first page straightaway.

# SEO results appear as answers to keyword queries, while ads are clearly separated from the results. Most users are not interested in ads and simply won’t click on ads. So, the amount of traffic you receive through PPC won’t be as high as that of natural search results.

# PPC costs money – you need to shell out dollars for every click. Many users may simply be exploring your result. They may not have any interest in your services, but when they click and reach your website, you pay for it. Traffic from SEO is absolutely free.

# Conversion rates can be high when you are running a PPC campaign as you can optimize the page that the visitor lands on after clicking on your advertisement. A smart PPC campaigner knows what keywords to target to capture the interest of users that are actually looking for the services or products that the company provides.

So, what’s the verdict – SEO or PPC?

There are a handful of companies that rank well on the set of keywords that they target – their competitors have no presence on the first few pages of search results. If you are lucky enough to be ranking at the top, SEO is enough (at least for that set of keywords).

For others, PPC is the only way of benefiting from search engines and searches by potential customers. PPC can provide a powerful boost to your business and help you improve your SEO ranking by increasing traffic and decreasing bounce rates.

It is also pretty handy when you are selling specific products, offering special limited-time discounts or want to run a quick advertisement campaign on a shoe-string budget.

However, PPC can only give a short boost. It is nitro boost on your race car. If your firm is planning to offer the same services and products for a long time, you need a long-term solutions. That is where SEO comes in. The trick is to find the perfect balance between the two kind of online marketing techniques.

About The Author

Rajveer Singh Rathore is a technical fanatical working with SEO First Page. I love to spend some time studying about the most latest digital marketing trends news. SEO First provides SEO, PPC management and social media marketing services that helps companies improve their traffic and business leads.

SEO Tips For Bing

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Bing SEO Techniques

Guest post by Amit Panwar

Bing is relatively new among the big search engines and doing SEO for it is still somewhat of a mystery.

Simply put, Bing indexes sites differently than Yahoo and Google. Further, Bing’s infancy to the market doesn’t mean it isn’t getting any traffic.

It currently claims about 30% of all search engine traffic. This is good enough reason for any webmaster to want to rank well on Bing!

Bing Webmaster Tools

Most webmasters are familiar with Google Webmaster Tools and maybe even with submitting a site to Yahoo. Bing also has a Webmaster Tools section to which you can submit your site.

This is a good first step in getting indexed by Bing. Submitting to Webmaster Tools lets Bing know your website is there and prompts its search bots to go take a look.

Bing and Backlinks

Results among studies of top 10 search results for the same keyword on Bing and Google consistently show the top results on Bing have fewer backlinks than the Google results.

This shows that Google places more emphasis on backlinks in ranking websites than Bing. Less backlinks means less work for webmasters and this is good news.

However, it is important to remember that the backlinks that are pointing to your site must be high quality ones. Bing doesn’t like junk backlinks any more than the other search engines.

Bing and PageRank

PageRank simply doesn’t matter all that much in SEO for Bing. A lot of webmasters are all wrapped up in raising their site’s PageRank and this is useful on Google.

PageRank is, after all, a Google-patented algorithm of assigning a number to a website based on its perceived search engine strength.

You won’t see many low PageRank websites in the top 10 search results on Google. However, this happens all the time on Bing. This is almost certainly because PageRank is a Google product and Bing doesn’t need it.

SEO Tips For Bing

Bing Doesn’t Place a Big Emphasis on Fresh Content in Rankings

Google places a big emphasis on fresh content in rankings. The more frequently you put up fresh content, the higher your rankings tend to be there. Bing doesn’t index websites or their pages as quickly as Google and this makes having fresh content slightly less important on Bing.

This doesn’t mean you should never put up new content on your site. Bing’s web crawlers will eventually come around to your site a second time and your place in the rankings could be penalized if the same content is found there with nothing new from the first visit. However, you don’t have to worry about putting up new content with the speed and frequency you need to impress Google to do well in Bing.

Bing and Flash

Strangely enough, many experts have noted that Bing loves websites with Flash and tends to rank them highly in the search results. Google on the other hand hates Flash and penalizes sites that use it. You can do really well on Bing just by putting some Flash features on your website.

Bing’s Holy Grail of Ranking–Inbound Anchor Text

While all search engines appreciate a site that has good quality anchor text, this appears to be much more important on Bing than anywhere else. Bing especially likes pages that have the anchor link word or phrase in the title of the page.

This is unusual for all of the other search engines. A good quality anchor text is one that has very close relevancy to the word or phrase that’s linking to it. Bing will rank websites and their pages very highly for this, so it is definitely something you want to be doing in your Bing SEO efforts.

Domains and Bing Rankings

Bing gives more importance to domain names in its rankings than do the other search engines. It prefers top-level domains like .gov and .edu. Bing also almost always prefers a .com over a .net or .org unless the .net or .org is attached to a highly authoritative website.

Further, aged domain names rank more highly on Bing than on other search engines. Other search engines don’t seem to give as much weight to domain age as in the past. However, this is still an important ranking factor for Bing.

As you can see, it’s a bit different getting ranked in Bing than in the other search engines. Some of this advice may go against what you’ve previously been taught about SEO. However, you must remember that Bing is a different search engine from the rest and it does things its own way. You definitely want to capture that 30% of search engine traffic so learning SEO for Bing is important.

About The Author

Amit Panwar works for Bytelaunch.com, an SEO company in Orange County that can help you get ranked higher on Bing and Google!