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How To Avoid Common SEO Mistakes

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SEO MistakesGuest post by Jessica Sommers

In redesigning your website, you should avoid committing the mistake of overlooking search engine optimization. With the aid of a trusted Web design agency, you should build a website that is responsive. However, you should not forget about SEO during the overhaul process of your website.

A reputable digital media agency understands that SEO should be integrated into the design process and plays a crucial role in driving traffic and encouraging return visits.

But what are these crucial mistakes that you should avoid? For their digital media, businesses should avoid the mistakes listed below.

SEO as an afterthought

During the past few algorithm updates, Google has underscored the importance of providing website visitors with a great user experience. However, that does not have to come at the expense of your content. Content also plays a significant role in driving traffic and improving site experience. Hence, SEO should be integrated during the redesign process.

In order to integrate SEO at this stage, you need to be mindful of the different types of customers that visit your website as well as their unique needs. You also need to invest time and effort in finding which keywords customers search for and craft your content accordingly. Finally, be sure to use the appropriate keywords for each page.

Forgetting analytics

In order to get maximum utility out of your website, you need a tool to gain insight of website visitor behavior. The best available tool you can use is the Google Tag Manager which is powerful and yet easy to use. This tool will enable you to know whether you are achieving your goals with your website.

Not implementing 301 redirects

If you need to change URLs, you should not forget to implement permanent 301 redirects, especially for pages with high link equity. Additionally, you can provide your customers with helpful links through the creative use of the 404 page.

Blocking search engines after relaunch

Designers will often block search engines during the redesign of the website. But once the redesign has been completed and the website has been relaunched, it is imperative to remove all NoFollow tags and allow search engine robots to crawl your upgraded website.

Having an unresponsive website

Today’s consumers are viewing websites using various platforms. Over the past few years, one notable trend has emerged: Many consumers are using their smart devices to go online. As such, you need to take advantage of this trend by building a website that can be viewed optimally on different screen sizes.

About the author: Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like prototype-interactive.com to boost her knowledge on this industry.

English Copywriting, Hosting, Adwords Campaign Management, Web Design, Social Media Marketing

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SEOGuest post by Jessica Sommers

Time and again, you hear people say that your website is your online face. A website is important if you want to have Web presence. Once your presence is established, you want it to be as visible as possible.

Your existence as an online entity obviously requires a slew of services to be maintained. What if you didn’t have to approach several providers to ensure that your online well-being is looked after? Wouldn’t it be awesome to be able to go to just one place for all your Web needs?

What are some of the services that you will require to keep up your online presence? Let’s start with your website. Naturally, you need to have a great-looking website that is also more than adequately functional. You might even want it to be your online store, so you obviously need very skilled Web developers to create your site. It would be highly practical if your developers also provided website hosting. Businesses today find it more efficient to let their Web developers take care of all the details of having their site up and running.

There’s the architecture of your website, and there’s the content. No matter how visually appealing your website is, if its text is poorly composed, then it’s still going to reflect negatively on your business. Your site likely has sections with fixed Web content and other parts that need fresh posts regularly.

For this, you need superb English copywriting services. Most of the time, Web development companies limit themselves to Web design and other technical services, leaving content creation to copywriting firms. How fortuitous would it be to find one company that offers excellent quality of these Web-related yet diverse types of services?

You think you’d be all set with an attractive website and great copy, but it doesn’t stop there. How do you get people to visit your website and read your content? Traffic, hits, leads, conversions… These involve a separate discipline. This is where Internet marketing savvy comes in.

From search engine optimization to search engine marketing, to social media campaigns, to email marketing, et cetera, these are all integral to a solid and comprehensive online marketing effort.

It would definitely be convenient if you can hire the same company who created your website to also handle your Google Adwords campaign management. Businesses are certainly going to find it simpler and easier to just deal with one provider for these services.

Why bother doing business with several different firms when you can just go to one place? It would definitely be smarter to take advantage of a complete Web package.

About the Author:

Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She works for sites like peak-online.com.hk, an SEO company in Perth, Australia to boost her knowledge on this industry.

How To Tell A Good SEO Company From A Bad One

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SEO

Guest post by Jessica Sommers.

Building your online presence takes time, money and a lot of elbow grease.

You can use tools, services and solutions that can make things a bit easier or to produce better results.

But in the long run, you have to understand that there are no shortcuts to successful online marketing. You have to have the patience and discipline and you need to make the investment in order to see measurable and significant returns.

And if you’re serious about winning the online game, then you’ll need to be clear that you can’t just wing it or go DIY on your website and website optimization. It’s too dangerous and will be costly for your business if you seek the cheap or mediocre way. Understand that to advance your position, you’ve got to find the right, reliable and highly competent SEO company to handle your optimization campaigns for you.

By working with a team of specialists in SEO, businesses and brands can expect the following advantages:

Spend resources on what really works. Some companies wanting to cut corners would simply hire a self-labelled freelance SEO “expert” off a listing site, which is actually highly risky. If you want sure results, then you’ve got to put your investment into a reputable SEO agency with an established system and a stable team who won’t flake out on you and will ensure you get the results you need because it’s their business on the line.

Avoid costly mistakes. In the ever-changing SEO landscape, one wrong move can do major damage to your online presence, your reputation and your business. That’s why you shouldn’t settle for mediocre work. You need SEO experts with a proven track record and deep insider knowledge about the industry. They are up-to-date with every shift in search engine algorithms, so they can make sure your website is protected from penalties and low rankings.

Save time and focus on what’s important. SEO work is time- and labor-intensive. If you’re a business owner, it’s a waste of time (and money) to do SEO by yourself. If you assign it to your staff, it may still be a waste if it’s not really their speciality. Getting an SEO company for the project will make sure every minute is maximized because they already have an established and proven process for optimizing your site.

One word: results. In this competitive market, only a sharp and solid SEO strategy will give you results – and only SEO professionals have the capacity to deliver that. So stop wasting time and stop the guesswork. Look for the right SEO company and see boost the visibility, credibility and authority of your website without delay.

About the author: Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like seosherpa.com to boost her knowledge on this industry.

5 Must-Implement Strategies in Today’s SEO

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SEO strategies

Guest post by Jessica Sommers

What used to work for your Web marketing strategies in previous years might be outdated today.

Technology evolves, and with it, the ever-fickle and ever-discerning market. So you need to adapt to such changes for business to thrive.

But what sort of changes do you need to implement — especially when it comes to search engine optimisation, which has the power to boost profits by helping you reach more customers?

Today’s businesses should know, SEO continues to evolve and mastery of its evolution will help you improve results.

Here are just five of the must-implement strategies you need to do with your SEO efforts today:

1. Think mobile
Mobile FunctionalityThis is no longer a measure for the most technologically advanced business, mobile-friendly sites are now essential for businesses.

With 50 percent of all traffic coming from mobile (on Google), you need to make sure that your website is optimised for every mobile device — smartphones and tablets.

Mobile-friendly websites boost their ranking for searchability and improve user engagement.

2. Get to know the Hummingbird

Google HummingbirdSpeaking of Google, its new search algorithm is called Hummingbird because it’s faster and more precise.

It apparently works on “conversational search,” which means it’s going to be more attentive to every word in a query as opposed to just a few specific words.

So pages that best match the meaning of the query will be ranked better than those that merely matched words.

When developing keywords for search engine optimisation, businesses should address informational queries, transactional queries, and navigational queries.

3. Streamline your URL structure
URLs that are too complicated, filled with too many characters, too lengthy, and have no keywords tend to have lower click-through rates on search engine results. If users cannot understand what the link is sending them to, they will not click it.

Also big issues to focus on with your URL are pages with too many outbound links, broken links, 404 errors, and many other performance-inhibiting problems that will negatively impact your search engine ranking.

4. Social media should not be neglected
Most users might click on your social media page before they check out your website. It pays to have social media presence not only because you’ll increase visibility but you’ll also boost your influence on your market.

If you can, try to have a variety of channels, and not just focus on Facebook and Twitter. Remember, you might not be too convinced with Google+ but this network will still get more favour in Google search because it is the search engine brand’s baby.

5. Never ever forget the value of good content
Finally, a good Web marketing agency will focus on quality content because it boosts engagement, creates credibility and influence for the brand, and increases ROI.

When your users or customers find your content — across all channels — useful, unique and interesting, you will bring in the traffic that bolsters your search engine ranking.

About the Author:
Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She works for sites like www.hypemarketing.com.au, an SEO company in Perth, Australia, to boost her knowledge on this industry.