In redesigning your website, you should avoid committing the mistake of overlooking search engine optimization. With the aid of a trusted Web design agency, you should build a website that is responsive. However, you should not forget about SEO during the overhaul process of your website.
A reputable digital media agency understands that SEO should be integrated into the design process and plays a crucial role in driving traffic and encouraging return visits.
But what are these crucial mistakes that you should avoid? For their digital media, businesses should avoid the mistakes listed below.
SEO as an afterthought
During the past few algorithm updates, Google has underscored the importance of providing website visitors with a great user experience. However, that does not have to come at the expense of your content. Content also plays a significant role in driving traffic and improving site experience. Hence, SEO should be integrated during the redesign process.
In order to integrate SEO at this stage, you need to be mindful of the different types of customers that visit your website as well as their unique needs. You also need to invest time and effort in finding which keywords customers search for and craft your content accordingly. Finally, be sure to use the appropriate keywords for each page.
In order to get maximum utility out of your website, you need a tool to gain insight of website visitor behavior. The best available tool you can use is the Google Tag Manager which is powerful and yet easy to use. This tool will enable you to know whether you are achieving your goals with your website.
Not implementing 301 redirects
If you need to change URLs, you should not forget to implement permanent 301 redirects, especially for pages with high link equity. Additionally, you can provide your customers with helpful links through the creative use of the 404 page.
Blocking search engines after relaunch
Designers will often block search engines during the redesign of the website. But once the redesign has been completed and the website has been relaunched, it is imperative to remove all NoFollow tags and allow search engine robots to crawl your upgraded website.
Having an unresponsive website
Today’s consumers are viewing websites using various platforms. Over the past few years, one notable trend has emerged: Many consumers are using their smart devices to go online. As such, you need to take advantage of this trend by building a website that can be viewed optimally on different screen sizes.
About the author: Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like prototype-interactive.com to boost her knowledge on this industry.