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How To Use Different Types Of Content In Your Marketing Campaign

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Guest post by Claudia Metura

Your content marketing strategy like all the others would also consist of, well content.

And not necessary that your content always has to be a written one, it could also be in form of a business video.

And in order to plan for a healthy content marketing strategy it does become necessary that you incorporate all the different types of content say for example in the form of blogs, infographics, whitepapers, social media and the last but not the least the videos.

Through all these different types of business videos the amount of content that your company would create is endless. You would have an infinite ways to reach and communicate with your marketing audience. Given below are some of the major reasons as to why you need to incorporate content in your video marketing program.

Identifying where the video would make sense for your brand: Product demonstrations, customer’s testimonial, the interview of experts, and case studies are one of the best ways of informing and entertaining your consumers through the video.

Reusing them for the same purpose. And just because you have made the business video created related to your business for the web, that does not mean you could not be used again when ever required. Having the same business videos being used again and again would help your clients and customers get a clear idea on what your business is all about and how they could gain an advantage from it.

Teaching your clients and customers something through videos: Most of the organizations these days have a resource page included in their website. So do not just limit this tab to the whitepapers, infographics and eBooks. Have short videos created related to your business that would help your clients and customers learn something on a personal level by utilizing the video on this page.

Know yourself and speak up: What you want to say or what is that you are planning to sell. How do you want your clients and customers to perceive your company? Having a clear message established and defining a brand identity would help your business video go much more effective.

Informational business videos: Yes explanatory business videos via blogs or say white papers are important, but at times it becomes easier to explain on how things actually turn out to work. Have your enterprise business video being utilized in a truly manner targeting your marketing audience how your products and services would turn out to prove better in their lives.

Creating video on the relevant topic of your business: Remember what is researched well in advance is generally the one that is considered to be the first point of contact. Then try and perform the video optimization so that your video content ranks successfully when compared to the others.

Demos and Product Announcements: Sales and the customer service team could easily incorporate business videos in their workflow. As a sales team you might be interested in generating more number of leads or grab the attention of your marketing audience towards your business video. Stream a demo and have your content being shared on social media.  Track down the frequency of your stream say for more example do you want to get more viewers by streaming weekly, bi – weekly, tailor and check what seems to work out the best for you and your team.

Talking to the experts of your organization: Try and talk to the experts related to your organization in order to understand how many business videos you could make in a year, how you could use them in order to convey the expertise. Reusing openers, closers and graphics would help you maximize the production budget so that you could create more video content.

To conclude by incorporating the right content into your video marketing program through the above mentioned tips, you would be increasing your engagement with your target audience driving effective marketing results. So what are the other reasons you would like to add to the above list in order to incorporate business videos in the content marketing strategy? Do leave your thoughts and comments below.

Author Bio

Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on Enterprise Video Platform.

Why Consider Looking Into Video Marketing Today

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Video Marketing

Guest post by Jessica Sommers

Are you an online entrepreneur who is more inclined to work with traditional marketing methods? Would you consider video marketing as something that is very difficult?

Well, most experts strongly emphasized that videos can be a very efficient tool to market your products and services. In case you do not know the first thing about it, you can actually just engage a video production company to help you.

Benefits Of Video Marketing

Clients spend most of their time watching videos – Among the most popular websites on the Internet is YouTube. Indeed, it ought to tell you something. You are probably guilty of spending a lot of time watching videos yourself.

This must provide you with an idea that this is an excellent marketing opportunity that must not be missed; thus, if you are so smart, you must consider using videos for your marketing strategies.

Video is mobile – When you are considering of doing mobile marketing, you must look into making a short mobile video ad.

Know that mobile videos have a higher completion as opposed to other online videos. People must be very willing to indulge you for 30 seconds if they are on their mobile devices.

Video can easily be shared and searched – When you Google a certain phrase and of there is a corresponding video, it will actually show right at the top of the results. Video results will actually show up about 70% of the time; thus, when you are doing SEO, video can be of great help for such cause.

Videos are not the just easy to search, they are also very easy to share. In fact, a lot of people are sharing them all over the place. Also, they are usually embedded in social networking sites, websites, and blogs.

Video is measurable – YouTube along with other video hosting sites will certainly allow you to see extensive viewer data; thus, you can better evaluate the success of your effort. You can actually make use of the information for future videos.

It is no doubt that videos are very popular for any reason. Simply, it will represent more emotional benefits as opposed to other media due to the fact that it will allow you to make use of various senses in order to absorb its message.

With that said, it is very safe to say that video marketing is capable of pushing you to have a far better connection with your audience.

About The Author

Jessica Sommers is a freelance writer. She is very much interested on topics about internet marketing strategies. She loves to learn as well as share knowledge regarding internet marketing. She visits sites like to boost her knowledge on this industry.

Warning: You’re Losing Money by Not Using Local Business Marketing Tips Effectively

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Local Business

Guest post by Ella Rich

Recently, I had a wonderful chat with a long lost friend of mine, whom I learnt, was now a local entrepreneur of a small-sized business in Melbourne.

What fascinated me more, besides his great sense of humor, were his supple marketing tips that had proven to be profoundly effective for local businesses.

I will be happily sharing with you some of the most distinguished local business marketing tips that, if not implemented properly, could be letting you lose heaps of money.

Create a Website

The prominent adage of our times is “if you don’t have a website, you simply don’t exist”. So, if your business is not available online for others to see, you don’t exist in their world. It is of paramount importance to have your company’s website on the internet. There are many companies like that will provide you with templates and tools to ease the process of creating a website.

Free Listing in a well-known local business directory of Australia

Once the website is ready, you can then include your website link in Australia’s famous local business directory – offline and online. As, for instance, My Business Central, an Australian owned Local Business Directory offers excellent services to their listed small & medium sized businesses. Moreover, they even have a tremendous social presence on face book that can help in improving visibility of your company.

You can check their face book page on My Business Central for more details.

Free Listing in Google Maps

Listing a small sized business in Google Maps is essential for two key reasons: It is free and it helps in ranking high in Google Search Rankings. Ask any small sized entrepreneur, and you will find out that attracting new customers is vital for the business. By listing your business in Google Maps, you are sure to get attention from a lot of new customers.

Snowball effect

Remember, you are a local business trying to make money from local clients. Undoubtedly you have to be present in their world. Information about your business will spread rapidly in the local community. Make the most by getting attention from local community through word-of-mouth. Let the people in your vicinity know that you are open for business.


Writing skills will come in handy here to write blogs online or to write for a particular magazine or tabloid. If you have the skills to write then you can establish an effective platform online and offline through writing. For example, my friend who owned a café wrote and published a book that got him attention in the local community. So, write and let your presence be known.

Be willing to take feedback

If you really want your business to prosper, you have to know what your customers feel and think about your business. Ask them to give you constructive feedbacks about your products, services and so forth. Make them review your services. Take suggestions positively. Encourage an environment of learning in your business.

You can ask them to leave their comments even online, let’s say on LinkedIn, Twitter or Face book.

Show your presence

People will trust your business more if they can visualize a face of it. Merely by having an online presence will not suffice, you have to have a human figure representing your business.

Ideally, as an owner of your business, you should be the face of your company. Go out and be present in all the local business meetings that happen in commerce chambers. Become a member of local business confederations. That way, you will get to meet other significant entrepreneurs and exchange imminent visions.

Generally, a small to medium sized business will always run short on marketing budget, but, that does not imply that you cannot publicize your business in affordable yet effective ways. By not relying on local marketing tips will severely damage your enterprise.

The competition is thriving and you have to employ some of the most effective local marketing tactics to survive and prosper, otherwise, you are sure to lose the money invested in your business.

About The Author

Ella Rich writes for various companies including this one, and many others.

Understanding Non-Linear Video Marketing

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online video marketing

Guest post by John Mowat

Online marketing has evolved significantly in recent years, driven in large part by the proliferation and explosive popularity of social media.

Not only are there now more options when it comes to the marketing medium itself, but there are now a huge number of platforms to choose from.

This proliferation of platforms has led to the rise of what video marketers refer to as the non-linear marketing narrative.

Where traditional linear narratives involve designing your marketing campaign around content that takes place at a specific time, for a specific and pre-determined duration with a beginning, middle and end contained within each piece of content.

Non-linear narrative marketing is more disparate, less self contained and relies on interactivity, the consumption of content over different time periods and on different platforms and devices. In short, non-linear marketing is adaptive and can change over time, depending on how users are interacting with it.

Storytelling as Marketing

Different types of video marketingThe advent of non-linear forms of marketing has been driven by social media and the rise of smartphone technology and mobile internet. But that’s not to say the traditional narrative is dead.

Linear marketing is easy to develop and deploy, and can be effective at maintaining awareness if you have a strong brand, but if you want to make an impact quickly over multiple channels, then understanding non-linear video marketing is essential.

The key to non-linear marketing is the idea of interactivity and adaptability. In a recent speech Google’s global head of automotive, Meredith Guerriero, referred to this new paradigm in marketing as ‘dialogue not monologue.’

With the ability to comment, tweet, share and even make complimentary video content, marketing campaigns are having to adapt to opinion and cultural norms
at lightning pace to get traction to an increasingly switched-on audience.

Non-linear video marketing is especially effective because it combines the immediacy of moving pictures with the emotional and personal appeal of user

Instead of being a passive viewer (monologue), the viewer becomes a part of the story, helping to shape the way it evolves (dialogue). Even if they do not end up investing money in your company, they have invested time in your brand by make the effort to shape the story you are telling.

Non-linear marketing is nothing new. Online marketing guru Seth Godin talked about the idea back in 2006, but at that time consumers lacked the patience for the idea (or perhaps their internet connections were just not that up to the job).

Eight years ago marketers just didn’t have the formula to make it work, so non-linear marketing did not take off.

Today, with faster connections and the aforementioned proliferation of mobile technology and social media, we spend countless more hours online and it has become a lot easier to make fairly sophisticated video content.

In 2014 the conditions for non-linear marketing to take off are all there and brands recognise that fact and can manage to take advantage of it will be in a position
to do incredibly well.

Driving Logical Actions through Positive Emotions

Positive emotionsIf the world were a purely logical place, there would be room for just a handful of products in each niche, because the products that offered the best in each balance of price, performance and features would rise to the top quickly.

However, this is not how the world, or more specifically the market, operates. Most of us are driven partly by creativity and partly by logic.

Good marketers understand how to exploit this convergence desires by creating
emotional needs for products — needs that our rational minds then justify. This practice is called persuasion marketing and it plays out perfectly in a non-linear environment.

Let’s say you’ve put together a series of YouTube video ads. It is now entirely possible to reach out to several different kinds of consumer with targeted
advertisement and all over the same period of time.

Each consumer essentially has their own narrative, and depending on how they respond with clicks, commentary and shares, marketers can further tailor their experience.

Are they practically minded, or do they want luxury? Do they demand high performance or durability? What is more important, price or style? Ask questions in your interactive video, and play different responses depending on what the consumer clearly wants.

As much as anything, this form of interactive marketing is about marketers understanding exactly who their target audience is; their fears
and desires, their loves and hates.

Imagine a story which plays out like one of the old “Choose your own Adventure” books many of us may well remember from our youth. The user is prompted along the way to make decisions — what to wear, where to go and how to interact with
other characters they meet in their adventure.

In an interactive online environment with clicks, cookies and device identification marketers can determine for the first time, not just where a user comes from and what device they are using, but also what their motivations and their interests are.

Consumers aren’t interested in filling out surveys, but they will hand over an amazing amount of information in the name of fun.

Creating Brand Advocates

Brand advocatesPerhaps more importantly than market information though, is the opportunity non-linear video marketing offers to create a genuine emotional connection with your target audience and therefore inspire a sense of loyalty amongst them.

Loyal followers can quickly become brand advocates and could ultimately end up
playing a powerful role in lobbying for your needs.

Non-linear advertising requires creativity, but done right it offers many benefits:

• Access to more information than consumers would usually hand out

• Increased engagement and retention of information

• Longer viewing periods

• The option to target multiple demographics with one advertisement

• Improved conversion rates

There has never been a better time to bring a more non-linear approach to your marketing campaigns.

Author Bio
Jon Mowat is a former BBC Documentary Filmmaker and Managing Director or Hurricane Media, a video marketing and production company based in Bristol, England.