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Judging by the Numbers: Mind-Boggling, Welcoming Stats About Social Media Marketing for 2016

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Guest post by Joe Baldwin

SMMThere’s no denying that trends, advertisements, ideas, and your Himalayan cat sitting pretty in your comfy sofa waiting to be Snapchatted inevitably go through the hottest phenomenon every “normal” individual considers – social media.
Here are 11 interesting facts, numbers, and its evaluations about social media being conducive to the ever-changing business landscape.
Facebook
• There are over 1.65 billion active Facebook users across the globe monthly (Facebook, as of April 27, 2016)
• Over 300 million photo uploads per day take place (Gizmodo)
• An estimated number of 1,090 million daily active users (1.09 billion) have been recorded, on which 84% are situated outside USA (Socialbakers)
• 49% of consumers like a Facebook page to support the brand, while 40% of consumers don’t like brands at all (SproutSocial)
• A timeframe equaling 20 minutes or more is what each user dedicates to Facebook per day (DMR Directory of Social Network, App and Digital Stats)
In-depth analysis: Facebook is the forefront of social media, no doubt. Based from the above numbers, we can conclude that its users are too diverse – people coming from different races, cultures, income brackets, and walks of life overall. Standard due care should be observed when making product posts, descriptions, and images since jargons and cultural taboos could hamper your chances of expanding your customer base. Considering that able, willing potential customers are strained by their busy schedules, the principle of doing it right the first time, as per management expert Ken Blanchard reiterates, comes to play when making online, “life-changing “ marketing posts in Facebook.
Twitter
• Twitter users are more likely to follow brands than users in Facebook, 3x on the average (Convince & Convert)
• “[…] Throwback Thursday has real value for your business.” (Convert with Content)
• “Tweet exposure has a positive influence on brand consideration.” (Twitter)
Interpretation: Most celebrities and influential people don’t have Facebook accounts, opting to choose Twitter as their online platform. Twitter SMM 2users perceive using the site as being able to have a certain degree of sophistication and classiness. Hence, marketing efforts and product postings in this site should be presented in a way that is trendy, hip, and stylish by incorporating good visual content creation tools (e.g., PhotoGrid, Designspiration, Canva, etc.).
LinkedIn, Google Plus, and Micro Blogging Sites
• “Of all the major social platforms currently vying for the top spots, LinkedIn is the most B2B-centric. It is also considered the most effective in the sales cycle. According to Content Marketing Institute’s ‘2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America, ‘63 percent of marketers report positive results in that area.” (B2B News Network)
• More than 5 billion times is the frequency of how the +1 Google Plus button is being clicked everyday (Digital Insights Blog)
• Micro blogging sites Pinterest, Tumblr, and Plurk rank 33rd, 44th, and 2,359th respectively in terms of traffic and page visits provided by the Alexa Traffic Rank. It is a relatively good figure for finding new customer bases.
Analysis: Though social media appears to be dominated by the influx of Facebook and Twitter users, comparatively less explored abovementioned sites can be a “success gem” when the prominent sites get clogged. A wise social media manager not limits his advertising to one, unpredictable platform; he diversifies opportunities based on careful evaluation of trends and statistical information (e.g., geographical concentration, market structure, shifts in popular product niches, etc.).

About The Author

Joe Baldwin is a native US resident & professional Article writer for essaylook.com He studied English literature and creative writing. He has experience with online web content including blogs, web page content, news, PRs, press releases, and long form sales and industrial presentations.

Freelance Presenter Cites Values of Emceeing That Apply to Technical Writing

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Technical WritingSpeaking to a crowd and writing may appear to be two very different activities, but in reality, the values of one skill always spill to the other (and vice-versa).

An in-demand freelance presenter states that the values he upholds in emceeing actually make him the effective technical writer he is, and that a lot of his clients rely on him for both tasks.

In the list below, he cites the most important values of a freelance presenter that he also applies to his job as a technical writer clients regularly turn to in promoting their business.

• Value of adequate preparation – As an emcee, adequate preparation is always required to ensure the smooth flow of a program. It’s imperative that there is as little babble as possible to stay true to the objective of the event and to be consistently relevant. Adequate preparation includes research, outlining of topics, and understanding the interests and preferences of the consumers of content so that the right terminologies are used to ensure proper comprehension and engagement.
• Commitment to bringing value to everyone receiving the information – The Dubai presenter says it’s important to be helpful and useful. When you speak, you want to enlighten your listeners. It’s the same thing with your readers; when you present them written content, you want their understanding and knowledge to increase. Therefore, your focus is on how to bring the best value with your output.
• Value of organisation – The best way to ensure the seamless flow of things is to have everything thoroughly organised. This way, information is easier to consume, and readers and listeners can retain the information you present so much better. Likewise, you’ll be able to maintain the focus of your work and free it from superfluous items.
• Value of wit – Everybody will agree that the best speakers or presenters are the humorous ones. They keep everybody’s spirits up and alert. Wit or humour has the same effect on content; injecting humour into content has the power to increase the engagement of readers, and at the same time, it makes the piece even more relatable and useful. Oftentimes, technical writing can be too dry and straightforward; therefore, it takes people a much longer time to fully absorb the essence of the message being shared. By adding the “joy” element and infusing personality into your work, the overall experience is enhanced — the written content automatically becomes a delight to consume.

About the author
Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like hishamwyne.com to boost her knowledge on this industry.

Tips To Help You Improve Your Online Shop

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Ecommerce

Guest post by Saffatrading

An online shop delineates the success of any e-commerce business and it’s the most important aspect of any e-commerce site. It’s crucial to consider some factors that will help increase the efficiency of your online shop website.

If you are creating and online store, then these tips will assist you build the most effective online store that will ensure maximum profitability. Below are a few tips that will help you create and improve your online shop business.

Product description

The key to write an effective product description is to give the real story about your products. Visitors need a clear image about utilities and features of the products. While it’s true that you ought to create an imposing product description, nonetheless it’s also vital to write the most pertinent info that holds the truth even when the product offered is put in use.

Ensure that the information is concise and to the point because lengthy information will bore the readers, although you also need to offer enough value to make the page worth reading, and keep in mind Google may punish a page that doesn’t include enough text and stuffs in keywords.

The use of videos

Online videos have become very popular nowadays. There has been a gush in online video watching since it gives consumers a better idea. Most video savvy consumers and visitors prefer receiving information through videos.

Majority of the visitors may prefer the use of videos. They have the capacity of give information in a powerful way. Also, videos make it much easier for clients to choose if they would opt for the products or service and what utilities it can serve.

Ratings and product reviews

Although many consumers prefer viewing product videos, some prefer reviews and ratings of the products. Product rating is effectual for increasing the sales as well as customer engagement.

When a consumer rates the product well, other visitors would beyond doubt want to know more about it. Product review gives in-depth information about the product. This gives other visitors a clear image about the product. Also, product reviews help customers understand all the benefits of the product and this will affect the sales positively.

Make the checkout process simple

According to research, when a store utilizes a single-page checkout procedure rather than multi-page checkout procedure, then they have higher conversion rates as well as a higher successful accomplishment rate.

If the site has a complicated and a long checkout process, consumers are less likely to purchase products from that e-store. Based on the kind of products you sell or the kind of software you use, it’s impossible to minimize your checkout process to a single page. If you cannot use one checkout process, it is vital to minimize the number of pages.

Live chat

Surveys have found that when consumers have difficulty purchasing products online, they prefer looking for assistance through live chat rather than email or telephone. By adding a live chat to your site, you will ensure that your consumers complete their orders hassle free.

The internet has become an integral part of everyone’s day to day life and online stores have gained popularity. The tips above will give you a competitive edge for your online shop and also highlight its distinctiveness.

About The Author

Saffatrading works for Ecomland, a site that specialises in helping businesses of all sizes with their online stores.

Finding The Magic Bullet In Internet Marketing

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Magic Bullet In Internet MarketingI’ve been trying to make money online ever since I got the internet put on, about five years ago. I’ve been working pretty much full time every day, or at least part time, because I don’t work full time in an offline job.

I have learned a lot of things about how the internet works, found out there was some truth to the claims you see about a “magic bullet” push-button system that can make you a millionaire from working a few hours a day, but not much.

The truth is, those claims that you can get rich quick, or without a lot of hard work are 99.9% BS, or it has been since the early days of the internet, a golden age for internet marketers, before all the competition came in from all around the world.

These days, there are almost as many people trying to sell you something online as there are people buying things.

It is still possible to rise above the pack and make large sums of money, but to do that, you have to be extremely skilled, or put in a huge amount of work, to compete with the best in the business.

I’ve heard most of the ideas that claim to be able to make you rich quick, and they are based on some truth, but there are many problems which prevent you from making a huge amount of money.

Here are some of the ideas explained, the pros and cons of the most well known systems.

Building An Email List

This isn’t a bad idea, it’s one of the main things I hear internet marketers talking about on the Warrior Forum.

Some of the people who have been building a list for years are millionaires, but what they don’t say is that they got most of their cheap subscribers back when it was easy to buy cheap traffic.

There was a time five to ten years ago when you could get one cent clicks on Google Adwords, when you could buy solo ads to existing email lists of a hundred thousand people for less than a hundred dollars.

There was a time when people weren’t quite so cautious and skeptical of every email they receive and every claim made by an internet marketer.

You can work out if one of these ideas will work, based on the price of the ad click, the conversion rate of the site, and the conversion rate of the list over a period of time, like a month.

I’ve personally never figured out a way to profit from paid advertising, the competition is much too high for anything you try to sell. The skill required to make sales to a list is too complicated, and I gave up on the idea of building a list altogether myself.

I concentrate on social media followers, because there is something slightly more friendly about seeing a post on Facebook, or a tweet, especially if it’s a informative blog post, and not an email with nothing but a Clickbank affiliate link.

My friend managed to build a list of 1,000 people targeted to internet marketing, then realised how much work he had to do finding new quality offers and affiliate links to send out to them without losing trust and having people un-subscribe.

Most of the time, an email list turns into nothing but worthless spam, and being signed up to many email lists, I find 99% of them to be garbage, and end up un-subscribing to almost all of them. That being said, if done right, it’s the most efficient way to capture traffic to your site.

Network Marketing And Affiliate Marketing

I personally haven’t tried being a network marketer online, although I did once sign up to one of those pyramid schemes offline.

It was a company who claimed that you could change your entire life by getting your friends and family to sign up to their phone service.

Problem was, nobody wanted to sign up, because the prices weren’t even any better. There’s something really annoying about network marketers, the whole Amway type of thing.

Sure, it makes sense, and people who get in early and stick at it for years and know what they’re doing do make a lot of money, but for those who get in late and don’t know how it works, it’s a waste of time, that may also lose you a lot of money, if you have to pay to join.

Also beware of any scheme that tells you you can make thousands a day from affiliate marketing just by following their formula.

People will lie and falsify screenshots of their Clickbank dashboards, or sometimes those numbers are obtained by them spending as much on ads as they made.

I’ve never sold anything as a Clickbank affiliate, all their products seem like scams, I couldn’t get into it.

I did get a cash out from Amazon after three years, and my next one will be coming sooner than that.

There is a huge amount of quality brand name products to choose from on Amazon, which means if you can get an Amazon page in front of a targeted buyer, you can definitely make sales.

The problem is, there is so much competition all over the place for every different type of product, and you make less than a 10% commission when you first start out, which means that you have to sell something over a hundred dollars to make ten.

I had some luck with making Facebook pages that led to Amazon affiliate links. I just chose a keyword phrase title, put the link on a custom redirect tab, and got a few hundred likes.

Those dozen pages which took me an hour to make each are still brining in sales, I made sixty dollars the first month, but it slowed right down after that for some reason, otherwise I would have kept doing it.

Get in contact with me and give me something for my time, and I’ll teach you how to do that if you want a quick solution to making a small amount of money that increases over time, it’s real easy.

eBay And Amazon Scams

Obviously these sites are huge, and people do make tons of money through them, selling this and that and everything.

The problem is that there is huge competition, like with every other well-known money making scheme.

For a start, you have competition from every big wholesale manufacturer, and from affiliates selling products for a commission for every big wholesale manufacturer in the world.

Generally speaking, if you persevere, you will make money, if you make listings for the products that people want to buy, and the listings do well in the search.

However, you will not make enough to warrant paying someone thousands of dollars to teach you how to do this.

My friend bought a set of CDs for five thousand dollars that supposedly taught the secrets of being an eBay auction listing agent.

I got caught up in a similar scam soon after I first switched on the internet. There was a large, hidden monthly fee to gain access to a list of wholesalers that you could probably find for free somewhere on Google.

Buying Information

Here I am trying to sell you information, or my expertise as a one-on-one internet marketing coach who can sell you anything you want to buy, and I’m telling you to beware of people selling information.

That’s kind of cutting my own throat, which is something I’ve been known to do for some reason, I’m just being honest.

People will sell you internet marketing training for thousands of dollars when it can be found for free, or for a much lower price.

They do this by having an enticing sales campaign that promises riches beyond your wildest dreams, financial freedom, and all from only a couple of hours work a day.

As I’ve explained, the only way to make money online is through hard work. I’m hoping that by being honest about what you can really expect, (a decent bit of extra cash to help with your bills), and by offering my coaching services for a very affordable price, you will trust me enough to hire me, and see what I can do for you.

I’ve given you some information here for free, and there’s more free information on other pages of this site, such as in the articles I’ve written, a few pages that are a summary of how to do internet marketing generally.

There’s a lot more than that to teach you, so many things I’ve learned over the years, mostly through trial and error, and doing random Google searches on the subject, and what I’ve learned does work, so if you want to discuss hiring me to do that, or you want to buy any of my other services, send me a message through the contact form in the sidebar.