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5 Ways Your Guest Posts Can Benefit Your Marketing Efforts

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Guest post by Celina Conner

Marketing Guest PostsGuest posting is today’s future-proof link-building strategy. Well, we can hide it that a lot of link builders have been abusing this link building strategy. On the web, you can sell products without even having an inventory of it. You can copy ideas and make quality articles on your own and present these in your blog.

Start attracting customers who are finding answers to their problems and have them purchase your products from affiliate marketing. Your campaigns can be shared not only through your main channel but you can also use social media and use other’s blogs for promotion.

In fact, most marketing courses today have included the study of online marketing, social media and social networks in their curriculum. In this article, we will discuss on some tips on how you can make your guest posts benefit your affiliate marketing efforts.

1. Improve site traffic through guest blogging

Through guest blogging, you can open up to a completely new online community for free and connect to many other bloggers with related niche. For instance, your focus is on photography and your business is marketing different types of lenses of high-end cameras or e-books to enhance skills on photography, you won’t want to write this topic on a website that talks about flowers and decorations even if they are meant to be taken pictures with in a gathering or party.

Rather, you would want to start getting more exposure with photography bloggers who are in the same field of interest. Their readers belong to the same circle and if they get interested at your offerings, they will visit your website and get to know more about your profile from there.

Guest blogging creates this golden opportunity to grow targeted traffic and at the same time gain quality back links from different sites.

2. Respond to guest posts comments

Once you are done with the guest post, encourage readers to interact with your post by asking them questions in the middle or at the end of your article. You will have greater chances to get them hooked when you pique their minds.

Make sure to answers their comments and make them feel comfortable at connecting with you. Customers feel more at ease when they know they are receiving equal feedback from businesses and site owners.

3. Control niche traffic through guest blogging to sites focused on niche

When you post an article with a relevant topic to another website with the same niche as yours, you are creating this sense of continuity of relations on your expertise. People would reach out to you and see you as an authority when you are talking about one single thing all the time and not divert their attention.

You may share your other interests in a different website or blog. But take control and stick to only when and pursue that when you are targeting viewers to visit one affiliate marketing site. Think that they are not in need of other answers related to health when reading about a guest post on photography.

4. Target their needs

Affiliate marketing is not only helping the original business owner to market their business’ products but it should be thought of as your own line of business. When you set up your blog, the story does not end. Neither does it end when visitors click your affiliate links. What you need is to put a good structure in place and plan how to target the needs of leads.

Guest posts provide value to readers by giving them helpful content that is useful and informative. The best thing to do this is know your audience and analyze their position to meet their needs. Know why they are coming to your website and what specific information they are looking for. You may conduct an online survey and read more commentaries to know what drives them in visiting your site.

5. Write Evergreen Articles

Guest posts should consist of timeless content. This means that the content should not be dated with time and current trends but one that can answer problems and be a helpful solution regardless of time.

You can add simple tips to readers by providing recommended links and sharing other related articles. Focus wisely on choosing right products to promote and on providing excellent content and you won’t get outdated as well even with the changing methods and techniques in affiliate marketing.

Conclusion

Google can be considered too fickle, with its ever-changing search algorithms. In reality, webmasters cannot all understand how Google operates with its latest updates.

SEO may be a difficult field to tackle on but you can still continue to be successful in your affiliate marketing even without a strong knowledge and heavy practice of SEO.

This can be achieved through link-building by guest posting. By providing people with great content, you will have the potential to create passive income with your affiliate programs with content in your blog and guest blogs as rich foundations.

Author Bio:

+Celina Conner is a Yoga Instructor, a holder of a Marketing Diploma and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.

Is It A Mistake To Allow Guest Posts On Your Site?

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Is it a mistake to publish guest posts?So why is it a mistake to publish guest posts these days? Because people are stupid, and they haven’t learned that you now get punished for building thousands of spam back links to everything.

In some cases, people may still get very short term results by building thousands of back links, simply due to the link velocity, but when the rate at which the links are being built starts to slow down, all you are left with is piles of trash, which trashes your site.

You see people ask me for a quality guest post to be published, and I generally feel bad that someone has English as a second language, and so I publish some piece of spam that’s not fit to throw on a fire, (if it was written on paper), and then I get hit with ten thousand links from blog comments that are now damaging the rankings of my site.

I have lost about 80% of my daily traffic from Google since I started allowing other people to write the content on my site.

I only did it because I had so much work to do, but the work was partly coming from the traffic from Google to the blog posts I had written, and there isn’t even any point at all in me writing hundreds of blog posts if they don’t then show up in a Google search.

I hate people who build low quality back links, they were always spammers, always the lowest form of trash destroying the internet, but now, they are like a cancer, which must somehow be gotten rid of, because they don’t even realize yet how bad what they’re doing is.

What Went Wrong With My First SEO Campaign For A Client

I was running an SEO campaign for a client, and she just decided to go behind my back and buy a whole bunch of trashy back links from some back alley trash merchant and that was it, the SEO of the site was ruined.

I gave up on it, after having worked on it successfully, (or fairly successfully, it was on the first page for the phrase), for six months. We tried using the Google disavow tool, still waiting to see if that helps.

What she did was stupid, a rookie mistake, but what this supposed SEO “expert” did is in my view a terrible crime, which should be treated like a terrible crime.

If somebody knows so little about SEO that they would sell something that would have the exact opposite effect that was promised, and that actually ruins a site permanently, and then goes and does it again, and again, because people keep paying them, they deserve to be shot.

That may be a little harsh, but then I like most website owners put a lot of work into my site, and to have the work you put in over years ruined by a thieving criminal who should know better, and who actually probably does know better is justification for whatever.

Of course these cretins are generally operating from some third world country where you can’t reach them, the best you can ever manage to do is get a refund if you do a credit card chargeback, or some such thing.

I don’t trust SEO guys as far as I could throw them, I never have, because I know how it works. You have to put in a lot of work and actually write a lot of original content to get a quality link, and as the years have gone by, it’s become more about quality not quantity, to the point that 99.9% of what used to work now doesn’t.

Sure, this leaves a lot of SEO experts sitting on a website that’s ranking for SEO keywords, when they don’t have a clue what to do anymore. They know a lot of ways to damage your SEO rankings, that’s about it.

Nevertheless, they should either figure out what works, or shut down their shops, because it’s basically a crime what over half of these “service providers” are doing.

That’s all I have to say on that, except that I do actually know a thing or two about SEO, as I’ve been studying it for five years.

It’s more about getting the right advice these days than it is getting links built from random link farms, and I don’t claim to be able to guarantee anything, but if you’re willing to listen to what I have to say, and pay me a decent amount for my time, I can possibly point you in the right direction.

My email is in the sidebar, rowan@professionalsocialpromotion.com and I do all sorts of other things as well, pretty much whatever you want, I just don’t lie about it.

Is Guest Posting Working Anymore For SEO?

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SEO Guest PostsI was recently reading a really long page called the ultimate guide to guest blogging on SEOmoz. It had a lot to say, but one of the things it mentioned was a couple of blogs they got guest posts published on.

I tried contacting the owners of those blogs, and they sent back messages which seemed to imply that they were no longer accepting guest posts, or at least ProBlogger said they were no longer accepting guest posts.

I tried searching for a few different internet marketing and SEO guest post keywords on Google, and on more than one out of ten of the results I got, people had actually stopped accepting guest posts.

The reason is simple, Google is cracking down on sites which publish guest posts without having proper editorial standards. Blogs who publish guest posts without enforcing the guest posting guidelines are just contributing to the same content spam as the article writing sites labeled link farms.

So Does Guest Posting Still Work?

I was under the impression that it was one of the only things left that does still work in terms of making high quality back links to your site.

Getting a link from a high quality guest post on a high authority site should impress Google enough to give you a positive change in your SERPs, and not a negative change, but who really knows what they see as quality these days.

Even the highest authority sites from yesteryear may have been punished through having spam links pointed at them, even if they didn’t make the links themselves.

For example, some grey hat internet marketer published a guest post on their site four years ago, and decided to make back links to it with software, before the algorithms changed to make that a punishable offence.

I still accept guest posts on my site, but I try to be very clear to people that I’m looking for nothing but original, high quality, relevant and well written content for my site, and that’s what also makes it a high quality back link for you.

I accept guest posts on SEO, internet marketing, email marketing, social media marketing, pay per click advertising, squeeze pages, e-books, affiliate marketing, and all of those things, but it has to be good, it can’t be spun by a machine, and you can’t use a machine to build back links to it afterwards, as that’s really potentially deadly to my site.

I appreciate having people write for me, but I can see why other sites simply close down their guest posting facilities, because it becomes a matter of taking hours a day to sort through the spam guest post submissions by SEO companies promoting a site to see if there are any real high quality ones in the mix.

You don’t want to ruin your reputation as a site owner by publishing too many guest posts, but at the same time, it is necessary to get a bit of help every now and then with creating the content that it takes to keep your blog up to date.

Anyway, if you want to find out more about writing a guest post here, or anything else you want to discuss, send me a message, my email is in the sidebar.