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How To Rank High On Google

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Ranking On GoogleLiterally millions of people are trying to rank their site higher on Google, many of them just working as SEO providers for a client.

More than half of them are wasting their time, using outdated or time-consuming link building strategies, some of which actually work in reverse, and damage their rankings.

Wouldn’t it be great if there was a much easier, cheaper way to get to the top of a Google search that didn’t involve paying per click on Google Adwords?

There is, and it’s very simple, you use the ranking power and authority of large social media sites like Google Plus, Facebook, You Tube and Twitter.

The difference in cost to rank for a search is about a hundred times less when starting a Facebook page and a new domain from scratch, I’m not kidding.

Some people just make their social media pages because they think they’re supposed to make them, without even a passing thought to their SEO potential.

They think that having a Facebook page and a You Tube video is going to make their site rank better, but that’s backwards logic, considering how easy it is to rank social media pages, and that links from social media sites are no follow.

So, here’s an explanation of how to use each social media site to rank highly on Google for almost any keyword phrase you want.

How To Rank For A Local Search

How To Rank LocallyThere is only really one way to rank for a local search like plumber, electrician, or the job title plus the city name like guitar teacher New York.

You have to make a Google Plus page, after first making a Google Plus profile. It’s relatively easy to set that up, but what you do have to do is get the title right, and the social signals like reviews which help you get past your competitors.

Do a search on anything like that, anywhere in the world, and if it isn’t packed with Google Plus pages, it’s only because they haven’t been made yet, or they weren’t made properly.

You don’t even need back links to rank highly with a Google Local page, although it might help if there’s heavy competition.

Some other things that might help are Google Plus followers, reviews, posts on the wall, a fully filled out and verified page.

There is no alternative, you have to make one if you want to rank locally in your city, that’s how powerful it is. I can help you do that, get in contact with me via the contact form in the sidebar.

How To Rank Worldwide For A Phrase

Ranking A Facebook Page On GoogleWhat’s the most visited site in the world? Google, but the place where people spend the most time and the next most visited site is Facebook, and that’s how you rank for any phrase or many phrases worldwide.

Some would say that Facebook isn’t effective at selling products because it’s a social site. Not true, if someone is searching for a product via a buyer keyword on Google, then they get your Facebook page at the top, it’s user friendly, they feel comfortable, and they are one click away from your site.

You can even set up your whole site on your Facebook page in a tab, especially if you only need one set of Pay Pal buttons to sell a small amount of products. That way, they don’t even have to leave the site.

You rank a Facebook page in the same way you rank a sub-page on any site. You need the right title, an exact match to a phrase with a large amount of exact match monthly search volume, then you make back links, and internal links to the page, and fill it with quality, relevant content.

I usually set up four or five pages with similar titles, and link them together, by using Facebook as the first page to like the other ones. This sets up one way, or two way links that are do follow within the site.

Then, I make a few back links to all of them, like a nice long HubPages or Ezine article, or a relevant guest post on an authority site.

Then, I get all the pages hundreds of likes, either random likes from a social swapping site, or targeted likes through Facebook Ads, which can also turn into immediate sales.

If you need to, you can create other social signals like shares, post or photo shares, comments, and post likes. Unless you’re competing for keywords with huge competition, once you do that, you should already be ranking, but it does take at least a few months, like any site.

You can in theory do the same thing on You Tube, but there are unknown factors, like the bounce rate of the videos. You can’t really control how long people will watch a business related video ad, except by your talent at video production.

Twitter works, and you can get results just by pumping thousands of followers on a profile, but it’s the last one I would bother with for ranking. On the other hand, it does work the best for getting traffic from random five cent followers.

I can do all of these things and more, for a very affordable price when compared to the hundreds of dollars a month it takes to rank a website for a phrase. Get in contact with me, tell me about your site, your product, and your current social media pages.

 

 

How to Protect Your Site from Google Penguin 2.0

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Google Penguin 2.0

Guest post by Emma-Julie Fox

Within a few days of Google launching Penguin 2.0, a lot of people scrambled to understand what exactly this new algorithm is filtering and how they can protect their sites from getting penalized.

This is understandable, since the work of a lot of people depends on algorithm changes such as the one Google implemented.

So, what should you do to keep your web pages performing well even with Penguin 2.0? Here are a few tips:

1: Don’t Panic

Whenever Google makes algorithm changes, people have a tendency to panic, immediately thinking their websites are going to get penalized. It may be difficult to keep calm in the face of major changes, but that’s something you need to do in order to avoid getting hit.

Remember that decisions made when you’re panicking almost always blow up in your face. Take a step back and review your SEO strategies. Are you using any black hat tactics? If so, STOP. If not, then there’s no reason to panic at all.

2: Adopt a Long-term Strategy

If you truly want your business to grow, you need to plan your SEO strategies for the long term.

This means striving for slow but sure gains over the years, rather than the huge but temporary success commonly associated with black hat SEO tricks.

Your overall SEO plan needs to be flexible, keeping in mind that the internet is constantly changing and so are the rules of online marketing.

You need to be always ready for the next algorithm update as well as the latest online marketing trends.

3: Make Link Audits Part of Your SEO Process

You need to regularly check your links to make sure none of them could be reasons for getting penalized by Google. Make sure all of your links go to and come from pages that are still active, contain significant social engagement, are properly maintained, and are of good quality.

If any page fails in one or more of these things, then you should consider that link potentially toxic, in which case you need to have them removed. Remember that Penguin 2.0 primarily penalizes web spam, so it’s only logical that links are among the first things that’ll be checked. You need to get those bad links before Penguin does.

Helpful SEO Tools

The good news is that if you do find toxic links, there are tools that can help you detoxify. Here are three of the best tools you can use:

Link Detox – This tool can effectively expedite the detoxification process. As soon as you’ve signed up for an account on the Link Detox website, you can start your first report by clicking on the DTOX icon.

You’ll then be brought to a page where you need to provide the name of the site you wish to detox and indicate if Google has given the site an “unnatural link warning.”

You may then click on the “detox my site” button and within a few minutes, you’ll learn which of your links are healthy, which are suspicious, and which ones are downright toxic.

Quick Backlinks Tool – This tool gives you a list of your site’s top 2000 backlinks in just a few seconds. It shows you the link status, anchor text breakdown, and link type so you’ll know if a certain link comes from a redirect, a frame, or an image.

These pieces of information should give you a good idea on how strong your links are. All you need to do is provide the URL you want to analyze and then click on the “Run Report” tab. Voila! You have your report.

Screaming Frog – This tool helps you understand what search engine crawlers are likely to find on your site. All you need to do is download the program, enter the URL of your homepage, and then click on the Start button. The resulting report will show you if there are any broken links you need to fix.

More importantly, you’ll see if some of your external links are redirecting. If so, you need to make sure they aren’t redirecting to bad sites because if they are, then you’ll have to remove them.

Of course, these tools won’t actually do the detoxifying for you, but they let you know which links you need to remove. Once you identify those links, you should then contact the webmasters of the sites where those links come from and ask to have them removed.

If the bad links are still there after three attempts to have them removed, it may be time to disavow those links on Google Webmaster Tools. It may also be a good idea to submit a reconsideration request to Google, explaining how you’ve worked to clean up your site’s link profile.

Building Back Links That Work After Penguin 2.0

Improve Your Social Media Campaign

You’ve probably noticed how social media has grown in importance in recent years. The success of any business has become more and more reliant on people who are active in social media.

As a result, Google has started increasing the value of Google+ for SEO purposes. This makes it all the more important for you to strengthen your social media marketing campaign and create positive signals on multiple social platforms.

Make Content Marketing Work to Your Advantage

Whatever changes Google or any other search engine puts in place, relevant and high-quality content will still be essential to the success of your business.

Therefore, you should continue providing your audience with content they can relate to and more importantly, content they’re likely to find both interesting and useful.

Make sure each piece of content you post is long enough to provide real value (at least 700 words) and then throw in a couple of images here and there to offer a respite from boring walls of text. This is the kind of content that often leads to natural link building opportunities.

Okay, so now you know how to protect your sites from getting penalized by Penguin 2.0, but what if you’ve already been penalized? What can you do to get back on track? You may want to give these a try:

Evaluate Your Links

In the same way a link audit helps you avoid getting penalized, it can also help you get back on track after being penalized. There has to be a reason why you’re being penalized, right? As mentioned above, links are among the first things Penguin 2.0 is likely to check.

Therefore, there’s a good chance the problem with your sites can be found in your links. Be sure to check both inbound and outbound links. Remove all of the bad links and then see if your site’s rankings improve.

Remember that it can take some time for your site to regain its original rankings, so you need to go through the process patiently.

Attain Balance

When you build links, remember that it’s important to do so in moderation. Likewise, you need to attain proper balance in link building. What exactly does this mean?

Well, if you build links exclusively from article dissemination tactics, you’re just as likely to get penalized as someone who builds links through black hat strategies.

What you need to do is build just a few links each month and make sure your links come from or connect to a variety of sites.

The kind of links that aren’t likely to get you in trouble (as long as you link in moderation) are infographic links, guest blog links, giveaway links, and links from competitors. It’s a good idea to draw up a link building plan to be on the safe side.

Reality Check

Whether you have an in-house SEO expert or you’ve chosen to outsource your SEO needs, you need to make sure the person (or persons) in charge of optimizing your sites know how to deal with the latest changes.

If you notice your webmaster panicking or not really knowing what to do, you’ll have to drop him.

Although that might seem like a drastic move, but it could be the most important move you’ll ever make in your effort to save your business from the Penguin.

A good SEO expert/company can definitely help you grow your business, but a bad one will only succeed in ruining your site.

The Google Penguin 2.0 changes may indeed pose a lot of threats to your website, but it doesn’t have to be such a huge problem. There are steps you can take to avoid getting in trouble and steps you can take to get out of trouble.

What’s important is for you to remember that the three pillars of SEO at this point are content, social media, and links. As long as you focus on the quality of these pillars, you should be good to go.

About The Author

Emma-Julie Fox writes for Pitstop Media Inc, an SEO company in Vancouver that has helped many businesses in and around North America increase their organic search visibility.

How To Make Money From Google Adsense On Your Blog

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How To Make Money From AdsenseIs it really possible to make a decent living from Google Adsense clicks on your blog? Well, maybe I’m not the right person to ask, because I’ve been working online for five years now, published thousands of articles here and there, and I’m still only making a few dollars a day.

I make most of my money from selling my services, and I don’t really concentrate on it, but it is nice to get a hundred and fifty every few months, and I’m sure it will pick up in the future.

I’m not saying it’s not possible to make good money through Google Adsense, I’ve heard of people doing it, but it takes a combination of luck, intense hard work, and a fantastic talent at SEO.

I will try to explain how I think you would go about building your way up to a good income through Google Adsense, for those who have a serious will to try and do it.

First of all, let’s look at why I’m not making much money. I write about internet marketing and social media marketing, niches saturated with content that I have to compete with on Google, and it doesn’t pay a lot per click, only about a dollar.

The title of this article has been written literally hundreds of thousands of times before by bloggers and article writers, because when they get stuck for an idea of something to write about, they write about that obvious thing, like I’m doing now.

To have a chance of making good money, you have to find something to write about that barely anyone has ever written about before, so that you can easily appear first on the first page of the Google search.

Doing Keyword Research

To work out whether there’s much competition, try typing in the keyword into Google, and have a look at how many results there are. Then, type it in in quotation marks. That will tell you how many pages mention that exact phrase.

You will also want to make sure that the phrase has a decent exact match monthly worldwide search volume.

You do this by looking on the Google keyword tool. You want to be sure to uncheck the broad match box, and check the exact match box, because that’s the results that really matter.

Look for a phrase that seems like it would have low competition, but that also has a few thousand exact match searches a month.

You want to choose a phrase that is someone looking to buy something, or looking for an answer to their question that a click on an ad might solve.

The goal is to choose a topic where the ads that automatically show up are an exact match to what the search query is.

For example, I’ve seen some great pages where I’ve searched for a free file converting software for flv to mp4, and I end up on a page which is mostly ads, for paid versions of that software.

Those pages probably make a fortune in Adsense clicks because people are searching for something, they end up on a page that gives them exactly what they were looking for, the only problem with that example, is most of the people will bounce off and continue looking for the free software.

There are millions of people making these pages to answer people’s questions, but that doesn’t mean that you can’t be a part of it.

A New Opportunity Opens Up

After the recent algorithm updates on Google, a lot of the pages that couldn’t be beaten in the past got punished badly because they have thousands of spam links pointed towards them.

In the past, this was the only way to get to the top of a search with lots of competition, and now it lands you on the hundredth page, and most of those sites will never recover from this slap.

This presents a huge opportunity for a new generation of internet marketers to take over those searches, so long as they know how to build quality links that really work.

You still do need some back links to a site to get it to rank, but it’s got more to do with the on-page content and how often you update the site with fresh content.

It’s best to make one blog, maybe two, and have it focused around one subject that you truly have an interest in, because you will need to write about it every day, or at least every other day.

You need a steady flow of high quality, long, original entertaining or compelling, engaging content that people will spend time reading and that they will want to share with their friends on social media.

Links from social media will play a hugely important role in rankings in the future. This is how people will get link weight these days. Google recognises that people very rarely link naturally from their blogs to another person’s site.

They recognise when people are building links for a link’s sake, and so have punished almost all of the link building practices which used to work.

For example, you don’t want to constantly build links from auto-approve article directories, directory sites, social bookmarking sites, blog comments, forum signatures, profiles, etc.

What Does Work In SEO Link Building?

That’s what they call spam, or links from link farms or content farms. There’s very little that does work, but you still get some benefit from writing a long high quality original article on Ezine, HubPages, Squidoo, Yahoo Contributor Network, eHow, Guardian, Examiner, Knoji, prlog.org, Blogger, Typepad, Wordpess.com, (especially on your own domain name) and maybe Triond.

Some of these sites may possibly work in reverse if you build links from them, it’s not entirely clear how the algorithms work when you build dozens and dozens of links in a link pyramid, but if you do it gradually over time from sites that have authority, and also link out to authority sites as sources in your articles (like Wikipedia, CNN), then that should be enough to rank you very well.

The only problem is, to justify doing all of that work, you have to choose a particular phrase that has tens of thousands of exact match searches a month for the home page, and those phrase always have big competition.

If you enjoy blogging, you may gradually build up your income by writing eight hours a day, and if you don’t like it, well nobody said a job was fun. It is possible to make a good living from blogging, even if you’re only monetizing with Adsense, so long as you know what you’re doing, and put in some serious hours.

In my opinion, you’re much better off trying to sign people up to an email list, or sell them a product through Pay Pal, or sell them an affiliate product. There are much better possibilities for monetizing a site than just Adsense, but I put it on my site because it does generate some income.

Get In Contact For Internet Marketing Training

If you would like some one-on-one coaching on how to set up a site from start to finish including the WordPress themes, the domain name, the keyword research, and all of that, send me a message, I can coach you for about twenty dollars an hour, and tell you everything you need to know to do it right, or do it for you.

My email is rowan@professionalsocialpromotion.com I do many things, sell many things, and have five years solid experience in internet marketing to share.

 

5 Ways To Get Hit With A Google Penalty

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How To Avoid A Google PenaltyGuest post by Marcela De Vivo
Finding out that your main keyword or keywords are no longer keeping you at the top of Google search pages can be a nerve-wracking experience for many site owners.

Unfortunately, it’s happening more and more as Google is penalizing sites for a variety of different reasons.

In many cases, Google is actually manually penalizing sites that do not follow webmaster guidelines as put forth by the company. You probably won’t be notified from Google though, which means that sinking search results will probably be your only indication.

Until recently, Google didn’t even acknowledge that they were penalizing sites for poor SEO practices. If you want to keep your site from becoming penalized, and of course you do, there are some guaranteed ways to receive a penalty that you must avoid at all costs.

1. Over-optimizing Your Anchor Density

Optimization is crucial for SEO results; however, if your percentage is higher than 10-percent for your money terms, you need to tone it down a lot.

Coming close to 10-percent density for any of the keywords you’re trying to rank for could result in a penalty, but being at or above 10-percent will surely get you penalized sooner rather than later.

Try to stay under 5-percent anchor density for your money terms, in fact it’s probably best that you aim for just mentioning the phrases the bare minimum amount of times, and focus on adding lots of other relevant words and phrases, which are known as complimentary keywords.

2. Lack of Varied Site Links

If you get all of your links from one type of site, Google is going to penalize you. In the past, a majority of people racked up links from directories and other auto-approve link farms.

However, these days you are going to need to vary the types of sites you’re obtaining links from today in order to keep your site ranking high in the Google search results.

Having paid outbound links on your site can also cause Google to hit your site with a penalty, especially if you have outbound links on every page of your site to a site that isn’t relevant.

3. Buying .Edu or Wiki Links

If you buy a significant amount of .edu or Wiki links (20,000 for example), they cannot use the same two or three anchor text terms. If they are all used, Google’s penalty police will come knocking and your search rankings will suffer dramatically.

Actually it’s fair to say that if you buy thousands of any links from anywhere, the site may be completely de-indexed from Google, especially if it’s a fairly new site.

4. Too Many Affiliate Links

Affiliate links to authority sites like Amazon can sometimes be helpful for SEO, but filling your page with Amazon affiliate links that have no valid or valuable content can result in your site getting penalized quickly.

Limit your affiliate links to ones that are completely relevant to the content you’re putting out. Simply put, don’t just add affiliate links to posts without a good reason.

5. Joining a Popular Blog Network

Recently, many of the most popular blog networks were devalued and penalized by Google. While there are still plenty around, joining now may result in you getting hit with a penalty later on when your site really starts rolling. Blog networks are easy for Google to spot and best to be avoided at all costs.

If your site is penalized, it is possible to undo the damage caused by a Google penalty, but it isn’t really something you want to have to deal with in the first place.

These are just a few of the ways to avoid a Google penalty, but you really need to take all of them to heart and implement them in your SEO efforts as you go forward.

If you don’t, your site rank is possibly going to suffer and it’s really only a matter of time until Google penalizes your site. Why not do it right in the first place?

About The Author

Marcela De Vivo is a freelance writer and online marketing entrepreneur from Los Angeles. She currently writes content for HostPapa web providers blog, covering everything from SEO, blogging, online marketing, social networking and web analytics.