Guest post by Jessica Sommers
Complex information—how do you simplify it? More to the point, how do you simplify complex information so that millions of people can digest it and appreciate it? You’ll need millions of people to digest and appreciate the complex information about your product or services because you need them to buy it.
And people don’t buy what they cannot understand. This is where a freelance technical writer comes in—to simplify the complex. But a good technical writer needs to have more than that capability. You need to consider a broad range of skills and characteristics in order to hire the best freelance writer.
Here are five tips to help you do so:
1. Find samples and use them as reference.
If you ever come across a brochure, a website, or any marketable material that contains technical information, and you find that writing engaging and easy, find the writer who did it. You can ask the business about getting information on the writer.
2. Take a closer look at the writer’s portfolio.
Never hire a writer without reading the portfolio. You will want to look for clarity as well as style. The latter may matter a great deal because your brand may present a very specific voice. Try to pass on the portfolio to other people in your company to gauge how the writing impacts different readers, or consumers.
3. Match the technical skill of your writer to your needs.
Not all technical writing is the same; some will require a higher degree of technical knowledge than others. For instance, a technical writer for pharmaceutical industries might not need the high level of engineering comprehension of a technical writer for a weapons defense industry.
4. Consider versatility.
Some technical writers do more than produce product manuals, programming or development guides. You might find a technical writer who is also a digital content specialist. If you can hire a writer with multiple credentials and expertise, it would work to your advantage.
5. Meet with the technical writer and pay close attention to the solutions or recommendations he offers.
Great writing, technical and otherwise, means innovative thinking. Your technical writer should not simply listen and do what is required of the brief. A good technical writer will also be able to provide fresh and smart ideas that make your documentation even better.
Other things you may want to consider when hiring your technical writer are effective communication skills, experience in your industry, and satisfied clients you can verify.
The right technical writer can do more than simplify complex information. With the ideal mix of skills and characteristics, your technical documentation may even have that distinct flair created by a good Dubai copywriter. So not only will your complex information seem easy and digestible, but they’ll also even be captivating enough to market your products or services.
About the Author:
Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She shares this resource hishamwyne.com for more digital content specialist tips.