What Website Verification Can Do For Your Business

By RowanComments Off on What Website Verification Can Do For Your Business

Guest post by Jessica Sommers

Website verification“Fool me once, shame on you; fool me twice, shame on me.” If you were already online in the early days of the Internet (at least, the early days of public access), you would remember a time of less security.

Scams were rampant, and victims, even more so. We were still feeling our way through this new world. For most of us, it was an entirely alien frontier and we had no idea what the protocols were, if there indeed had been any.

Not that scams are any less rampant nowadays, but they usually have to be more sophisticated to pull one over anybody. We’ve generally learned the lessons of the past and, thankfully, there are now many safeguards against fraudulent activity.

One of the ways businesses and consumers are protected is through website verification.
The Internet-savvy customer would not be willing to share vital information such as credit card numbers or even something as basic as an email address if the page asking for it does not carry a trust seal.

Businesses, on the other hand, seek to protect their reputation by putting in place the right security measures for their website.

Different Ways To Verify Your Site

trust sealsWebsite verification is available in three main classifications: Business, Security, and Privacy.

To get business verification seals, a company needs to show that it is a legitimate business with: an official website; valid business contact details, including an office address, an email address, and a telephone number; and a real contact person.

These will all be confirmed during the verification process. With a business trust seal, a company is able to demonstrate that it is reliable, credible, and trustworthy.

Security verification, on the other hand, is particularly important for retail sites or any other site where there is any money movement going on. It’s not enough for a website to carry an SSL security certificate; it needs to have this detail verified as well by a trusted third party.

Meanwhile, in order to assure visitors that their privacy is protected, you need to have your privacy policy statement verified. If you promise not to share your customers’ information with a third party without their consent, then you need to hold true to your policy.

Why You Need A Website Verification Service

Trust logosThese website seals indicate that a company has taken pains to gain its customers’ trust and confidence. With its provisions for secure transactions, a business is sure to increase sales and revenue.

Such an investment clearly pays off over time, even if only one percent of visitors decide to buy because of their increased trust in your services.

It just makes your site look more legitimate, and inspires confidence in your brand, which is incredibly important when trying to make sales online.

Everyone is quite aware of the fact that there are a lot of scams out there, and a well known, trusted website verification service like Valid Safe will give you the credibility you need to boost your site’s conversion rate.

About The Author

Jessica Sommers is content creator. She loves writing topics about the internet, online shopping, web designs, online marketing, internet business strategies and other related topics. She uses validsafe.com for her website verifications.


Facebook Ads For Crowdfunding

By RowanComments Off on Facebook Ads For Crowdfunding

Crowdfunding campaign

Guest post by thewaybu

Crowdfunding is now a major buzzword in the online marketing world for small businesses, inventors, and anyone trying to launch something new in the world but just need a little more funding.

There are a lot of different ways for people to promote their crowdfunding campaigns that make it easy for people to jump onboard this huge trend.

However, many of these methods are complicated, confusing, and downright ineffective for the average marketer, such as targeted Facebook ads.

Although they are an obvious source of new funders, they are often the most complicated promotions to create and manage. In order to get the most out of an ad campaign people should try and use efficient and effective techniques that will draw an audience to them and allow their project to gain the attention that it deserves.

The best way to do this is to use targeted Facebook ads in order to reach a specific group of customers and appeal to them. In order to do this marketers should use Kickstart My Ads for assistance.

The service is easy to work with and makes advertising and appealing to the most lucrative demographics into a simple task that anyone can master. Crowdfunders who are not experienced marketers can especially benefit from their service to be successful with their campaign on Kickstarter or Indiegogo.

The Number One Best Way To Get Interest

Facebook Ads for crowdfundingTargeted Facebook ads are, without a doubt, the single best way to draw an audience and secure funding. All the big campaigns have Facebook promotions covered.

These types of promotions can be made to specifically target groups of people who are interested in the exact subject matter you’re promoting.

This ensures that the right people see the campaign and are able to support it! By using Kickstartmyads crowdfunders are able to have their own targeted Facebook ads that can be used to promote their project and draw attention to what they are doing. It makes it easy to connect with potential investors and let them know about things that they might be interested in.

While it is possible to run a targeted Facebook ad campaign without any assistance, in practice it can be incredibly difficult to do. With Kickstart My Ads even the least experienced marketer will be able to meet their goals and be successful with professionally targeted promotions.

This is due to the fact that the service is staffed by trained professionals who love to see their clients projects become fully funded. They take it upon themselves to review every client’s Indiegogo or Kickstarter campaign and provide feedback on how to broaden its exposure.

How Does It Work?

They run all of the advertising elements so that the client can focus other aspects that matter most. They target your audience and create amazing ads for your approval, then they launch and manage the promotions across Facebook.

Since they are willing to take on all of the advertising responsibilities, clients can turn their attention towards further promoting their campaign to their inner network. They can stay focused on making a great experience that funders and backers will really appreciate.

This frees up time while keeping the Facebook ad campaigns effective and efficient. It’s especially great for smaller teams of people who might not have the time and resources to create and manage an entire Facebook ad campaign.

People who want professionally targeted Facebook promotions at a reasonable price for their crowdfunding campaign need to check out Kickstart My Ads. They aren’t about getting Facebook Likes or fans, they are all about driving real supporters to you campaign from Facebook.

The service is a great resource for the crowdfunding community and anyone who wants to have a successful crowdfunding campaign. It makes use of targeted Facebook ads and allows people to get their product into the correct audiences. Don’t miss out on their support!

About The Author

Thewaybu is an online marketer working for Kickstart My Ads, a site that manages Facebook Ads campaigns for businesses.


Affordable Social Media Management

By RowanComments Off on Affordable Social Media Management

social media managementProfessional Social Promotion is basically me, Rowan Casey from Australia, although I work with a number of other freelancers and service providers who I outsource some jobs to.

I’ve been offering my services for over five years now, and have hundreds or even thousands of satisfied customers.

I can do pretty much anything you want including SEO, web design, social media page design, custom tabs, You Tube videos, ad campaign management, social signals of all kinds, and content production.

That’s a lot of stuff to choose from, but let me tell you what I usually do for my long term clients.

How I Run A Campaign For My Clients

social media managerTo start with, I take a look at your website, your social media pages, and your product and current strategy.

I do keyword research, work out what your best phrases are, and give you some advice on the best way to proceed.

I’ll tell you straight out if I think the idea will work or not, and whether you should go ahead with spending money on ads and SEO, or not.

You see, a lot of people come to my site asking to get some cheap Facebook likes, and that can be a good idea for some people, and for others, it may have no effect at all.

Random likes can have a benefit for social proof, SEO, and perhaps some traffic to the wall posts, but if you haven’t chosen a keyword phrase title, there is no possibility for SEO.

If you aren’t getting traffic from searches or from an ad campaign, nobody will find the page, so the social proof doesn’t mean anything.

I usually have to start from scratch and make a new Facebook page for my clients, giving it a title with over a thousand exact match searches a month on the Google Keyword Planner.

I make a custom tab or two that has either a long description and link to the site, a Pay Pal button, an email signup form, or something that will make money when the customer gets there from an ad click or search engine.

I set up a Facebook Ads campaign, and monitor it to check that it’s producing results, and then I build quality back links to the page to rank it on Google, (and in a Facebook search), for the phrase.

I can do similar things on other sites like You Tube, Google Plus and Twitter, or do SEO for a website, but I’ve found that the approach I use works the best, and I know how to do it, and know it works.

How To Hire Me To Manage Your Social Media Campaign

targeted trafficSend me an email at rowan@professionalsocialpromotion.com or use the contact form in the sidebar.

Tell me as much as you can about your site, your products and services, give me links to look at, tell me what you’ve done so far in terms of SEO.

I will take a look at it, and probably advise you to either start from scratch with a different idea with a better chance of working, or to hire me to do one of these Facebook campaigns.

The cost is negotiable, but generally around $300 a month, which includes the cost of ads, the SEO, general advice, page design, etc.

You may need to spend more than that to rank for a keyword phrase with high competition, I don’t guarantee results, but I have some pages I can show you which are ranking on the first page of Google for some popular searches.

Also, if you have anything you want to get done like to buy tweets, shares, Facebook post likes, Instagram followers, You Tube subscribers, or anything you can think of, I can do that as well.

Get in contact now and get some quality advice from a professional social media marketing manager with many years experience.


Social media

Top Business Trends For 2014

By RowanComments Off on Top Business Trends For 2014

Web design for 2014“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”

– Caterina Fake, Co-Founder of Flickr

It is no secret that business is a constant battle for survival. Whether you’re new in the industry or looking to grow your company, it’s very important to be on top of your game at all times, as even the slightest mistake can already cost you a lot.

However, survival doesn’t always mean laying out all your cards every day. Rather, it’s all about choosing your battles and knowing what would really matter for your business.

Trends are very important, especially because most of them dictate the movement of the industry for a couple of months, if not the entire year.

However, you have to realize that these trends may not always be applicable for your business, which means that you have to choose which ones are the most beneficial and which ones are not.

To help make this task easier, we’ve narrowed down the list to these business trends that should be in your radar this year:

TREND NO.1: Bid Adieu to Computers, Say Hello to Mobile Phones

Mobile marketing trendsWe never thought we’d say this, but yes, mobile phones are taking over computers this year. With 91% of adults with their gadgets within reach every day, it’s not surprising that mobile marketing is already becoming a prerequisite for businesses.

Moreover, more consumers will be using their mobile phones to look for stores, update themselves with the latest deals and make their purchases, making it beneficial to create an app that consumers can easily download into their smart phones.

TREND NO.2: Social Media Is Still the Platform to Beat

Facebook, Twitter, Pinterest, Instagram and LinkedIn—these are just some of the many social media sites that will continue to attract millions of followers this year. With so many people always online on social media, it’s only fitting to have a social media marketing strategy that will not only let you promote your products on these sites but also help you build a good relationship with your consumers.

If you want to maximise the benefits of social media to your business, you can team up with a web designer from Perth to create a website that you can integrate with your social media platforms so you could get more leads and gain good exposure for your brand.

TREND NO.3: The Rise of the Entrepreneur

A few years ago, it was difficult, if not impossible to start a business without a huge capital, and this has limited entrepreneurship to only those who can afford it. But this year, all that will be a thing of the past.

Thanks to technology, small businesses can already take advantage of privileges that were only available for large companies before. These include having an accounting system, a website and even a performance rating system.

TREND NO.4: Content Marketing Will Continue to Flourish

Phone marketingContent has always been and will always be one of the most important parts of any marketing campaign because it doesn’t only play a huge factor in SEO, but it’s also one of the best ways to provide information to consumers. This year, however, content will take a turn for the better by improving some of its tactics.

For instance, it’s very important to consider a responsive web design where content can be read on both computers and mobile phones.

Quality will also become more important than ever, especially because a lot of articles on the web are already recycled and are of poor quality.

This is when it really counts to create fresh, interesting and high-quality content that will be appreciated by both consumers and search engines.

If used properly, trends can really catapult your business to success, because you can ride the wave of traffic to customers and sales. So, what are you waiting for? Explore what’s out there and don’t limit yourself to what you already know.

Take a look at some of the links on this page, including the link below to my site, and also check out the other posts on this site for more helpful information.

Author Bio:

Matthew Parry is a web designer for webwizards.com.au, based in Perth, Australia. They offer high quality website marketing solutions that include SEO, e-commerce, branding, social media, web hosting and more.