5 Must-Implement Strategies in Today’s SEO

By RowanComments Off on 5 Must-Implement Strategies in Today’s SEO

SEO strategies

Guest post by Jessica Sommers

What used to work for your Web marketing strategies in previous years might be outdated today.

Technology evolves, and with it, the ever-fickle and ever-discerning market. So you need to adapt to such changes for business to thrive.

But what sort of changes do you need to implement — especially when it comes to search engine optimisation, which has the power to boost profits by helping you reach more customers?

Today’s businesses should know, SEO continues to evolve and mastery of its evolution will help you improve results.

Here are just five of the must-implement strategies you need to do with your SEO efforts today:

1. Think mobile
Mobile FunctionalityThis is no longer a measure for the most technologically advanced business, mobile-friendly sites are now essential for businesses.

With 50 percent of all traffic coming from mobile (on Google), you need to make sure that your website is optimised for every mobile device — smartphones and tablets.

Mobile-friendly websites boost their ranking for searchability and improve user engagement.

2. Get to know the Hummingbird

Google HummingbirdSpeaking of Google, its new search algorithm is called Hummingbird because it’s faster and more precise.

It apparently works on “conversational search,” which means it’s going to be more attentive to every word in a query as opposed to just a few specific words.

So pages that best match the meaning of the query will be ranked better than those that merely matched words.

When developing keywords for search engine optimisation, businesses should address informational queries, transactional queries, and navigational queries.

3. Streamline your URL structure
URLs that are too complicated, filled with too many characters, too lengthy, and have no keywords tend to have lower click-through rates on search engine results. If users cannot understand what the link is sending them to, they will not click it.

Also big issues to focus on with your URL are pages with too many outbound links, broken links, 404 errors, and many other performance-inhibiting problems that will negatively impact your search engine ranking.

4. Social media should not be neglected
Most users might click on your social media page before they check out your website. It pays to have social media presence not only because you’ll increase visibility but you’ll also boost your influence on your market.

If you can, try to have a variety of channels, and not just focus on Facebook and Twitter. Remember, you might not be too convinced with Google+ but this network will still get more favour in Google search because it is the search engine brand’s baby.

5. Never ever forget the value of good content
Finally, a good Web marketing agency will focus on quality content because it boosts engagement, creates credibility and influence for the brand, and increases ROI.

When your users or customers find your content — across all channels — useful, unique and interesting, you will bring in the traffic that bolsters your search engine ranking.

About the Author:
Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She works for sites like www.hypemarketing.com.au, an SEO company in Perth, Australia, to boost her knowledge on this industry.

SEO

Planning A Professional SEO Campaign

By RowanComments Off on Planning A Professional SEO Campaign

SEO Campaign

Guest post by Fadi Azba

Search Engine Optimization or SEO is not a one-time thing. It is an ongoing effort that requires immense attention and hands-on level of involvement.

The entire process begins with careful planning. In order to have a successful SEO campaign, you need to have a good set of SEO plans as well.

Keyword Research

One of the very first things you need to do when you are starting an SEO campaign is figuring out the keywords you will be targeting.

Whether you are using the best SEO services in the country or you want to do your own SEO campaign, targeting the right keywords will help improve the final results greatly.

You can start by finding main keywords to base your SEO campaign on. Once the main keywords are determined, you can start finding derivatives and add location information to the campaign.

For example, targeting keywords such as “home renovation” means you can also target a more specific set of keywords like “home renovation service Alberta”.

It is important to target local keywords, particularly if your main market segments are area-specific. Paired with a country-specific domain name (i.e. .ca or .us) and a country-specific data centre, you can really boost your SEO campaign greatly.

Formulating Your Strategy

The next step is to actually formulate your SEO strategy. First, determine the kind of SEO tools you want to use. Don’t forget to incorporate social media into your efforts; sites such as Twitter and Facebook are great sources of direct traffic and backlinks.

You should also set targets and aim to achieve them. This is especially important if you are working with an SEO agency. Be realistic; you can’t always be at the top of the search results, but you can appear on the first page of the search results almost consistently.

Prepare great content to support your SEO campaign. You can write guest posts, post articles on other SEO intensive websites and update your own Articles section regularly for maximum SEO performance.

You don’t have to do everything yourself. There are a lot of freelancers and SEO agencies that can help you produce great content at affordable rates.

Implement Your Strategy Consistently

As mentioned at the beginning of the article, SEO is about consistency. You cannot expect to be at the top of search results without updating your site regularly, or posting new content on sites with good SEO performance. You also need to maintain good social media presence throughout the campaign.

This is where having an experienced SEO agency can really help. You don’t have to spend as much time maintaining the campaign and can instead focus on improving your site.

Coupled with the fact that today’s best SEO services are very affordable, and you have the perfect solution for running an optimal campaign.

With a good SEO plan in hand, you will have no trouble achieving the objectives you are aiming for. Don’t forget to evaluate your SEO campaign regularly and make changes to the plan as needed. Keep up with the market and stay ahead of the SEO game.

About The Author
Fadi Azba is an experienced entrepreneur and the founder of BlueHat Marketing, a leading Canadian digital marketing firm. Throughout his years of cutting-edge work in the digital marketing, web design and tech start-up fields, he has successfully developed multiple business ventures and become an authority on search engine marketing and optimization.

SEO

Where Can You Get Quality Back Links In 2015?

By RowanComments Off on Where Can You Get Quality Back Links In 2015?

SEO 2015I’m often asked to do SEO for someone’s site, Facebook page, You Tube video, (which I make for clients as well), and I get asked to build back links to it, or I suggest that back links are needed to rank.

However, the methods I used to use to rank a site on Google are not the same as the ones I use now, and in fact may actually be detrimental.

In this post, I’ll explain what I used to do, or what was the generally accepted way to build back links and get a good ranking, and how that’s changed as of 2015, after the Panda, Penguin, Hummingbird algorithm updates.

What Used To Work Five Years Ago

The things which used to work for SEO five years ago, or even two years ago, are not the same as what works today, although some of those things may still work, and it’s not entirely clear where the line is.

Back links are still important these days, and the quantity is still counted, but the quality and relevance of the links is much more important, and it has to appear natural, and not like an attempt to manipulate the system, or it may work in reverse.

Google has said in the past that they would never punish websites for having too many back links, as this would simply allow a competitor to do reverse SEO on a site to push it out of a search, but they actually have done that, and have been doing that for a while now.

There are new SEO companies springing up that you can pay to ruin the rankings of your competitor’s site, using the same spam link building techniques that they used to use effectively, five years ago.

What am I talking about? Here’s a list of the things that you might have been told to do back then, to get good rankings.

  • Build links from directories, manually, or with software
  • Submit spun or syndicated (copied) articles to auto-approve sites
  • Make links from social bookmarking sites
  • Submit your RSS feed to multiple sites
  • Build free blogs on Blogger, WordPress.com, Weebly, etc
  • Buy links from blogs on blog networks like Build My Rank
  • Submit press releases
  • Do guest posts on any site that will publish it
  • Buy home page back links
  • Post multiple blog comments, perhaps using Xrumer software
  • Post content regularly on your site, even using software to pull other people’s content off the net
  • Make sure to use your keywords thoroughly throughout the page, as about 2-5% of the text and fill your title and description with your keywords

So that’s pretty much a list of what not to do. I can’t stress enough that if you do these things, or hire an SEO who has not changed their approach to SEO, in all likelihood, it will permanently damage your rankings so much, your site will never recover.

Some of these things do work, but the approach needed is not a push button, quick and easy one, it takes hard work, manually making quality content, and seeking only the highest quality, authority links.

What Works In 2015 And Beyond To Get Good Rankings

SEO trendsSo, without saying I know exactly what works and what doesn’t, I have figured a few things out, and heard from experts what does work in the current SEO climate, and bare in mind it is always changing.

The odds are that this page may end up ranking somewhere on the search I’m aiming for, simply because I didn’t bother to make any links to it, except from social media.

Could it really be that simple? No, it’s not simple at all, but Matt Cutts from Google has told web masters to stop focusing on building back links, and to concentrate on making high quality content on their sites.

The idea is that if you make enough good stuff on your site, people will link to you naturally, and from relevant blogs, and as your readership goes up, the social media activity will as well, because people want to share high quality content with their connections.

I don’t spend as much time blogging on this site as I used to, because I have clients who are paying me to blog for them, on secondary sites I built for them, which are linking to their main site.

I also make You Tube videos, Facebook pages, Google Plus pages, and pages on other authority sites which are already ranking well, which means it’s easy to rank with a little bit of help.

Anyway, here’s what I think works well for SEO in 2015:

  • High quality content and lots of it
  • Pages of over 1,000 words, photos, videos, etc
  • Easy to navigate site that is about a particular topic
  • Blog on website so you can publish fresh content at least weekly
  • Social media engagement, tweets, shares, mentions on social media, likes on company Facebook page, Google Plus shares, all natural looking
  • Links from relevant, high quality, authority, natural looking places, looks like they did it, without being paid
  • Guest posts may work, it just depends on the site
  • Directory links may help, if they’re from quality sites

As you can see, there’s a lot of focus on on-page optimization, less focus on the quantity of back links, and more on the quality, of every aspect of what you’re doing.

Social media engagement is right up there, Google has even come right out and said that they are paying more attention to social signals, although the links from social media sites are still no follow, which means they don’t pass on page rank.

Page rank is a massively out of date measurement which really has no correlation with rankings, but people are still offering the same services that have been around since five years ago, so be aware of that.

Links from .edu sites are still good, if they’re real links, made by a university web master to your site because it’s helpful, and you can’t just pay someone to do that, or if you can, it’s likely it’s been spammed to death, and will actually cause lower rankings.

If you have any questions, or would like to hire me to do an SEO assessment of your site, or to do anything to with internet marketing, social media marketing or SEO generally, content production, ad management, etc, get in contact with me, there’s a form in the sidebar.

Thanks for reading.

SEO

Why Consider Looking Into Video Marketing Today

By RowanComments Off on Why Consider Looking Into Video Marketing Today

Video Marketing

Guest post by Jessica Sommers

Are you an online entrepreneur who is more inclined to work with traditional marketing methods? Would you consider video marketing as something that is very difficult?

Well, most experts strongly emphasized that videos can be a very efficient tool to market your products and services. In case you do not know the first thing about it, you can actually just engage a video production company to help you.

Benefits Of Video Marketing

Clients spend most of their time watching videos – Among the most popular websites on the Internet is YouTube. Indeed, it ought to tell you something. You are probably guilty of spending a lot of time watching videos yourself.

This must provide you with an idea that this is an excellent marketing opportunity that must not be missed; thus, if you are so smart, you must consider using videos for your marketing strategies.

Video is mobile – When you are considering of doing mobile marketing, you must look into making a short mobile video ad.

Know that mobile videos have a higher completion as opposed to other online videos. People must be very willing to indulge you for 30 seconds if they are on their mobile devices.

Video can easily be shared and searched – When you Google a certain phrase and of there is a corresponding video, it will actually show right at the top of the results. Video results will actually show up about 70% of the time; thus, when you are doing SEO, video can be of great help for such cause.

Videos are not the just easy to search, they are also very easy to share. In fact, a lot of people are sharing them all over the place. Also, they are usually embedded in social networking sites, websites, and blogs.

Video is measurable – YouTube along with other video hosting sites will certainly allow you to see extensive viewer data; thus, you can better evaluate the success of your effort. You can actually make use of the information for future videos.

It is no doubt that videos are very popular for any reason. Simply, it will represent more emotional benefits as opposed to other media due to the fact that it will allow you to make use of various senses in order to absorb its message.

With that said, it is very safe to say that video marketing is capable of pushing you to have a far better connection with your audience.

About The Author

Jessica Sommers is a freelance writer. She is very much interested on topics about internet marketing strategies. She loves to learn as well as share knowledge regarding internet marketing. She visits sites like http://www.skillmanvideogroup.com/reasons-to-hire-a-top-boston-video-production-service to boost her knowledge on this industry.

Marketing