How To Tell A Good SEO Company From A Bad One

By RowanComments Off on How To Tell A Good SEO Company From A Bad One


Guest post by Jessica Sommers.

Building your online presence takes time, money and a lot of elbow grease.

You can use tools, services and solutions that can make things a bit easier or to produce better results.

But in the long run, you have to understand that there are no shortcuts to successful online marketing. You have to have the patience and discipline and you need to make the investment in order to see measurable and significant returns.

And if you’re serious about winning the online game, then you’ll need to be clear that you can’t just wing it or go DIY on your website and website optimization. It’s too dangerous and will be costly for your business if you seek the cheap or mediocre way. Understand that to advance your position, you’ve got to find the right, reliable and highly competent SEO company to handle your optimization campaigns for you.

By working with a team of specialists in SEO, businesses and brands can expect the following advantages:

Spend resources on what really works. Some companies wanting to cut corners would simply hire a self-labelled freelance SEO “expert” off a listing site, which is actually highly risky. If you want sure results, then you’ve got to put your investment into a reputable SEO agency with an established system and a stable team who won’t flake out on you and will ensure you get the results you need because it’s their business on the line.

Avoid costly mistakes. In the ever-changing SEO landscape, one wrong move can do major damage to your online presence, your reputation and your business. That’s why you shouldn’t settle for mediocre work. You need SEO experts with a proven track record and deep insider knowledge about the industry. They are up-to-date with every shift in search engine algorithms, so they can make sure your website is protected from penalties and low rankings.

Save time and focus on what’s important. SEO work is time- and labor-intensive. If you’re a business owner, it’s a waste of time (and money) to do SEO by yourself. If you assign it to your staff, it may still be a waste if it’s not really their speciality. Getting an SEO company for the project will make sure every minute is maximized because they already have an established and proven process for optimizing your site.

One word: results. In this competitive market, only a sharp and solid SEO strategy will give you results – and only SEO professionals have the capacity to deliver that. So stop wasting time and stop the guesswork. Look for the right SEO company and see boost the visibility, credibility and authority of your website without delay.

About the author: Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like to boost her knowledge on this industry.


Factors Which Could Add Good ROIs To Small Business Social Media Campaigns

By RowanComments Off on Factors Which Could Add Good ROIs To Small Business Social Media Campaigns

Social Media CampaignsGuest post by Christopher Meloni

The advent of the internet emerged to be a boon for the people due to it’s multiple conveniences. It has also been a wide source for the development and growth of the global marketplace. Also apparently, it has provided a robust platform for the expansion of businesses economically.

Not only they have gone global but at the same time they have also found the opportunities to cover maximum possible online traffic for their campaigns as it is the ROI that matters the most.

So when it comes to ROI then you can believe, there are many sources which act in this regards. Meaning, you have the chances to get more number of relevant customers or leads for your campaign.

One of the sources is social media. Known to be the latest trends of connectivity, social media is not just an application for communication, but it also provides a medium for the entrepreneurs to make businesses. There are many companies which are earning some stunning figures using Social Media

There have been assumptions that social media does not prove that lucrative to the small businesses. However, the performance of the businesses could be easily analyzed. No doubt, it becomes hard sometimes to measure the outputs due to huge amounts of data and hence, the output of determining the consequences of social media upon small businesses gets slight tedious.

Even if this is the case, entrepreneurs need not to worry about this factor, as solutions to such issues are also available. They could now monitor every movement of their businesses by implementing the 3 innovative stages of ROI measurements along with the social media through which the SMBs could improve. This would also bring ideas to the entrepreneurs to make necessary moves as per the measurements.

Take a look through some of the same crucial factors depicting about the methods to strengthen social media plans for your campaign.

Analyze The Whole Thing-

When you are about to begin with your planned social media marketing effort, invest sometime considering every included aspects such as comments, favorites, sharing, likes to name some but a few. Setting a particular threshold for all sorts of measurements you would be able to determine the required improvement. Once this process gets completed, you would certainly come to know the difference.

Further, regardless of the size of the business, you are needed to specify the amount of time which you invest. This in return would act as an integral facet to get a good hold of the market with the help of social program. Stick to the same processes, if they are working out else you could switch to some other techniques.

Additionally, there are two tools which could be helpful for your early attempts for measurement. These include-

Klout: This tool is designed to generate the score after observing the combination of metrics, the population of your audience, the relative things which build up your audiences.

Google Analytics: This free yet dominant tool provides a gateway to allow the users to understand about the traffic of website like their incoming source and the associated topics which diverts them towards your website.

Develop Techniques

Let’s face it. The very first thing which you like to see in your social media website is the number of likes and follows. In addition as these both show higher counts, you start feeling better isn’t it? Indeed, all these things could also be linked with the growth factor of your website, but not as a whole. Hence for a boosted development of your social media campaign you need to focus on tactics area wise and then you could freely measure the relative success for that area. Some of these comprise of-

Sales Leads– According to recent research by Dealslands UK, to achieve sales leads you must provide access for the most popular content terms like webinars, reports, presentations and e-books of your site to the customers.

Customer References– This is used to display about the number of times your content has been shared by your visitors through their own networks. Hence, indirectly you get a promoter for the marketing of your campaign simultaneously turning out to be one of the success factors.

Group Development– This is based on the number of times your visitors interact, comment or share something on your blog.

Other than that the strategy which you are using for data review or the measurement could be altered as per requirement.

Performance Testing:

Your social media website is doing well and you are assured of the applied strategies in this regards. But did you know that this too could be improved in terms of its performance through the implementation of testing options. There are several of them such as comparison of channels, content and regions.

The probabilities of success in Social media campaign is mostly uncertain. However, with the applicable techniques and methods you could indeed expect some profitable developments for your campaign.

About The Author

Christopher Meloni is a Marketing manager at Dealslands UK, one of the fastest growing sites in the online coupon industry. Apart from his profession, he also has a passion for the ecommerce industry and it’s branding and likes to explore new and innovative methods of marketing within his field.

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Facebook Marketing: A Widely Accepted Internet Marketing Strategy

By RowanComments Off on Facebook Marketing: A Widely Accepted Internet Marketing Strategy

Facebook StrategiesGuest post by Andy Thompson

What was it about this photoblog’s Facebook Marketing Strategy that has made its founder, Brandon Stanton such a glittering celebrity?

Well, it’s a simple – design your Facebook Marketing Strategy in such a way that its contents endear to the people reading the page.

Each portrait comes with a story and some of which are valuable life lessons to learn, but what really binds all their words is the relevancy and similarity that they have with our lives.

So here’s the key. Your content must be relatable, must know how to touch hearts and must read minds through your Facebook Marketing. Here are golden Facebook Marketing Strategies.

1. Reach out to your targeted audience: This is the golden rule of any kind of content marketing and advertising – recognize your target audience and direct your content towards them. Every product appeases to its distinct audience. A tech freak will love a page on Android or iOS, while a foodie will perhaps like all the posts of Zomato or Masterchef. You can create ads to promote your page and sell it to the people who will show a keen interest on it.

2. Conduct an audit of your Facebook page: Keep reviewing and evolving your Facebook Marketing Strategy. Is your Facebook page appealing enough for a person to look at it? Are your posts interesting enough to grab attention? Are you working as per your users’ interests? Review your Facebook accounts, ads, campaigns, and much more to generate a high click-through rate for your account.

3. Share as much as possible: Promote your content and grow as a community both online and offline by virtually performing the following tasks to widen your product’s umbrella. Furthermore, you may send out an email overhaul using tools like MailChimp to various users, who can promote dialog and conversations. You may link your Facebook account to your blog page and website or place icons on related websites. When you’re offline, try to use the common marketing strategies of business cards or on your walls, or in pamphlets.

5. Schedule your content and post only during peak hours: One of the best features of Facebook is the Insights tool. It’s a perfect complement to a good Facebook Marketing Strategy. With the Insights tool, you get an outlook on the number of people visiting your page, liked your page and logged into your page in the past month. Facebook also has a built-in feature that allows you to schedule your posts that appear on your page whenever you want it. Additionally, getting an insight into the hours when your page receives the maximum traffic helps you place your posts accordingly.

6. Use Facebook ads and plugins: Facebook ads aren’t really expensive and they add gravitas to your Facebook marketing strategy. They can lift your pages by generating more likes, comments and shares, by promoting your events, or by building an audience for your App. Facebook plugins, on the other hand, increase awareness about your page through Like Buttons or Like Boxes on separate websites.

Invest in Facebook as this is a worth investing relationship. Zuckerberg’s child is the most used social networking platform in the world and the best way to connect to it is through Facebook marketing. Since Facebook marketing is a widely acceptable internet marketing strategy, you might want to try it on your business. Good Luck!

About The Author

Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.


How To Create A Strong Social Media Presence

By RowanComments Off on How To Create A Strong Social Media Presence

Social Media PresenceThis post will show you some different ways to create a strong social media presence on all the major sites, Facebook, Twitter, You Tube, Google Plus, Linked In, Stumble Upon, etc.

You may decide that you only want to focus on one or two of these sites, but you are bound to find at least one of these tips to be invaluable.

Generally speaking, you are likely to have the most luck on the largest sites, so I will concentrate on Facebook first, and talk about it the most.

Creating A Strong Facebook Presence

It’s fairly simple to understand what you need to do on Facebook really, get lots of people to click the like button, and then click on a link on your page, and visit your site.

The most obvious way to attract targeted visitors to your page is by using Facebook Ads. A lot of people find that it costs way too much to pay for ads, but there are some ways to help lower the cost or increase the benefit.

One of the things you should do is make a page with a keyword phrase title, a title that has a large exact match monthly search volume on the Google keyword tool.

Many people choose a title for their page that is the name of their site, company, or their own name as a celebrity.

If people aren’t searching for you, and you’re not famous, this is a waste of time, as you will only get people who already know who you are.

By choosing a keyword phrase title similar to what you would use on the major pages of your website, you can rank for that phrase on Google, given that you get thousands of likes, build quality back links and build good internal links to your page from within Facebook.

Then you will hopefully get customers, likes, and readers from new people who find your page in a Google search, or a Facebook search.

Once you build a good fan base, you need to post quality content on your page every day, perhaps multiple times a day, and try to make it interesting, even if it’s just photos of beautiful scenery, or funny You Tube videos, you want engagement, likes, shares, click-throughs and views.

I can easily get you quick likes from real people for a fraction of the price that it costs on Facebook, and without all the time involved in setting up a campaign, or I can manage a Facebook Ads campaign for you, or show you how to do it right.

Building A Good Twitter Following

I like getting my Twitter followers from a social swapping site. There is a Twitter advertising option similar to Facebook Ads, but I never used it myself, and there’s a good reason for that, I have better options.

I use a very large and popular social swapping site devoted to Twitter, and it easily gets you thousands of followers before you know it.

You can target one country of the world, like only get followers from the US, and there are also a few other options like the drop rate, and you can stop adult or swearing users from following you.

I would recommend that anyone get tens of thousands of Twitter followers from me, so long as they feel that their site has widespread appeal to the general population, and that they plan to take the time to tweet regularly.

I’ve gotten great results from Twitter, every time I tweet I get a half dozen views, almost no matter what I’m writing a message about. This is simply due to the fact that I have tens of thousands of followers on more than one account.

You can follow people who share your interests and hope they follow back, but in order to stay under the limits, you have to do this very carefully, as Twitter have now lowered the amount you can safely follow in a day to about a hundred or less, or that’s the limit for new accounts.

There is software you can get that automatically follows people based on keywords and tweets for you, but I would suggest that you get the followers through the social swapping site.

The best way is to give me about five hundred dollars at a time and I’ll give you the best possible deal by buying the largest points package on the site for you, while only taking a small commission for myself.

Being Active On You Tube

People love videos, it’s the most engaging and entertaining form of media on the web. You Tube is the world’s second largest search engine, and where people spend the most amount of time online on any site apart from Facebook.

The videos also rank on Google very easily, without the need for the creation of tons of back links. The bounce rate is quite important, so you need to make quality videos.

If you don’t know how to make a quality video, you can ask me to make one for you for about fifty dollars. I’m not an expert, but I do know how to make a basic promotional video ad.

You can take a look at my channel Social Media Marketing Tips to see what I’ve done, as I said, I’m an amateur, but I have gotten some pretty good results using very basic techniques like a slideshow of photos with text and a voiceover put on top.

If you want, I can share your video with all of my social connections, and pay for other people to tweet the link on their Twitter accounts, or share it on Facebook.

These targeted views and social signals will give you the right signs that Google and You Tube is looking for, so long as the video is good enough for people to watch all the way through.

If you want that service, just pay ten dollars via the buttons on the home page, and send me the URL of a video or web page you want shared. It will likely get you around fifty views give or take, depending on how much it interests the general population.

Getting Followers On Google Plus

I don’t know all that much about Google Plus, as it’s still a very new site, and still evolving and changing, but it is the fastest growing site in the world, and is bound to be quite important to be active on.

I can get you Google Plus followers, and that helps you look good, and gets you traffic when you do posts in the same way as buying Twitter followers does.

It also improves your ranking in the search engine that people use to find new followers. For example, if people type in the name of a person like David, and you are a David that has tens of thousands of followers, you will come up fairly highly on that search.

I generally follow people who share my interests, hope they follow back, and if they don’t, I share or plus one their posts on my home page news feed, and hope they return the favor.


I could go on about how to use Linked In groups to get traffic, or how to use Yahoo Answers, Stumble Upon, Pinterest, Instagram, forums and groups all over the place, but you get the general idea.

I can help you do all of these things, as there is a lot of work that needs doing, and it also needs doing well.

I have five years of experience in social media marketing and internet marketing generally.

I am great with content production, writing, SEO, web design, getting likes and followers, pretty much anything you want.

Use the contact form in the sidebar to send me a message, including the links to your site and your social media pages, and let me know what you do, what you’ve been doing, and what you’d like me to help you with.

I can help you create a strong social media presence that will bring in real customers to your site, and make you a return on investment on what you spend, at least over the long term. Get in touch.

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