How To Use Different Types Of Content In Your Marketing Campaign

By RowanComments Off on How To Use Different Types Of Content In Your Marketing Campaign


Guest post by Claudia Metura

Your content marketing strategy like all the others would also consist of, well content.

And not necessary that your content always has to be a written one, it could also be in form of a business video.

And in order to plan for a healthy content marketing strategy it does become necessary that you incorporate all the different types of content say for example in the form of blogs, infographics, whitepapers, social media and the last but not the least the videos.

Through all these different types of business videos the amount of content that your company would create is endless. You would have an infinite ways to reach and communicate with your marketing audience. Given below are some of the major reasons as to why you need to incorporate content in your video marketing program.

Identifying where the video would make sense for your brand: Product demonstrations, customer’s testimonial, the interview of experts, and case studies are one of the best ways of informing and entertaining your consumers through the video.

Reusing them for the same purpose. And just because you have made the business video created related to your business for the web, that does not mean you could not be used again when ever required. Having the same business videos being used again and again would help your clients and customers get a clear idea on what your business is all about and how they could gain an advantage from it.

Teaching your clients and customers something through videos: Most of the organizations these days have a resource page included in their website. So do not just limit this tab to the whitepapers, infographics and eBooks. Have short videos created related to your business that would help your clients and customers learn something on a personal level by utilizing the video on this page.

Know yourself and speak up: What you want to say or what is that you are planning to sell. How do you want your clients and customers to perceive your company? Having a clear message established and defining a brand identity would help your business video go much more effective.

Informational business videos: Yes explanatory business videos via blogs or say white papers are important, but at times it becomes easier to explain on how things actually turn out to work. Have your enterprise business video being utilized in a truly manner targeting your marketing audience how your products and services would turn out to prove better in their lives.

Creating video on the relevant topic of your business: Remember what is researched well in advance is generally the one that is considered to be the first point of contact. Then try and perform the video optimization so that your video content ranks successfully when compared to the others.

Demos and Product Announcements: Sales and the customer service team could easily incorporate business videos in their workflow. As a sales team you might be interested in generating more number of leads or grab the attention of your marketing audience towards your business video. Stream a demo and have your content being shared on social media.  Track down the frequency of your stream say for more example do you want to get more viewers by streaming weekly, bi – weekly, tailor and check what seems to work out the best for you and your team.

Talking to the experts of your organization: Try and talk to the experts related to your organization in order to understand how many business videos you could make in a year, how you could use them in order to convey the expertise. Reusing openers, closers and graphics would help you maximize the production budget so that you could create more video content.

To conclude by incorporating the right content into your video marketing program through the above mentioned tips, you would be increasing your engagement with your target audience driving effective marketing results. So what are the other reasons you would like to add to the above list in order to incorporate business videos in the content marketing strategy? Do leave your thoughts and comments below.

Author Bio

Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on Enterprise Video Platform.


Tips on Hiring a Good Freelance Technical Writer

By RowanComments Off on Tips on Hiring a Good Freelance Technical Writer

Technical Writer

Guest post by Jessica Sommers

Complex information—how do you simplify it? More to the point, how do you simplify complex information so that millions of people can digest it and appreciate it? You’ll need millions of people to digest and appreciate the complex information about your product or services because you need them to buy it.

And people don’t buy what they cannot understand. This is where a freelance technical writer comes in—to simplify the complex. But a good technical writer needs to have more than that capability. You need to consider a broad range of skills and characteristics in order to hire the best freelance writer.

Here are five tips to help you do so:

1. Find samples and use them as reference.

If you ever come across a brochure, a website, or any marketable material that contains technical information, and you find that writing engaging and easy, find the writer who did it. You can ask the business about getting information on the writer.

2. Take a closer look at the writer’s portfolio.

Never hire a writer without reading the portfolio. You will want to look for clarity as well as style. The latter may matter a great deal because your brand may present a very specific voice. Try to pass on the portfolio to other people in your company to gauge how the writing impacts different readers, or consumers.

3. Match the technical skill of your writer to your needs.

Not all technical writing is the same; some will require a higher degree of technical knowledge than others. For instance, a technical writer for pharmaceutical industries might not need the high level of engineering comprehension of a technical writer for a weapons defense industry.

4. Consider versatility.

Some technical writers do more than produce product manuals, programming or development guides. You might find a technical writer who is also a digital content specialist. If you can hire a writer with multiple credentials and expertise, it would work to your advantage.

5. Meet with the technical writer and pay close attention to the solutions or recommendations he offers.

Great writing, technical and otherwise, means innovative thinking. Your technical writer should not simply listen and do what is required of the brief. A good technical writer will also be able to provide fresh and smart ideas that make your documentation even better.

Other things you may want to consider when hiring your technical writer are effective communication skills, experience in your industry, and satisfied clients you can verify.

The right technical writer can do more than simplify complex information. With the ideal mix of skills and characteristics, your technical documentation may even have that distinct flair created by a good Dubai copywriter. So not only will your complex information seem easy and digestible, but they’ll also even be captivating enough to market your products or services.

About the Author:

Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She shares this resource for more digital content specialist tips.

Article writing

How To Avoid Common SEO Mistakes

By RowanComments Off on How To Avoid Common SEO Mistakes

SEO MistakesGuest post by Jessica Sommers

In redesigning your website, you should avoid committing the mistake of overlooking search engine optimization. With the aid of a trusted Web design agency, you should build a website that is responsive. However, you should not forget about SEO during the overhaul process of your website.

A reputable digital media agency understands that SEO should be integrated into the design process and plays a crucial role in driving traffic and encouraging return visits.

But what are these crucial mistakes that you should avoid? For their digital media, businesses should avoid the mistakes listed below.

SEO as an afterthought

During the past few algorithm updates, Google has underscored the importance of providing website visitors with a great user experience. However, that does not have to come at the expense of your content. Content also plays a significant role in driving traffic and improving site experience. Hence, SEO should be integrated during the redesign process.

In order to integrate SEO at this stage, you need to be mindful of the different types of customers that visit your website as well as their unique needs. You also need to invest time and effort in finding which keywords customers search for and craft your content accordingly. Finally, be sure to use the appropriate keywords for each page.

Forgetting analytics

In order to get maximum utility out of your website, you need a tool to gain insight of website visitor behavior. The best available tool you can use is the Google Tag Manager which is powerful and yet easy to use. This tool will enable you to know whether you are achieving your goals with your website.

Not implementing 301 redirects

If you need to change URLs, you should not forget to implement permanent 301 redirects, especially for pages with high link equity. Additionally, you can provide your customers with helpful links through the creative use of the 404 page.

Blocking search engines after relaunch

Designers will often block search engines during the redesign of the website. But once the redesign has been completed and the website has been relaunched, it is imperative to remove all NoFollow tags and allow search engine robots to crawl your upgraded website.

Having an unresponsive website

Today’s consumers are viewing websites using various platforms. Over the past few years, one notable trend has emerged: Many consumers are using their smart devices to go online. As such, you need to take advantage of this trend by building a website that can be viewed optimally on different screen sizes.

About the author: Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like to boost her knowledge on this industry.


English Copywriting, Hosting, Adwords Campaign Management, Web Design, Social Media Marketing

By RowanComments Off on English Copywriting, Hosting, Adwords Campaign Management, Web Design, Social Media Marketing

SEOGuest post by Jessica Sommers

Time and again, you hear people say that your website is your online face. A website is important if you want to have Web presence. Once your presence is established, you want it to be as visible as possible.

Your existence as an online entity obviously requires a slew of services to be maintained. What if you didn’t have to approach several providers to ensure that your online well-being is looked after? Wouldn’t it be awesome to be able to go to just one place for all your Web needs?

What are some of the services that you will require to keep up your online presence? Let’s start with your website. Naturally, you need to have a great-looking website that is also more than adequately functional. You might even want it to be your online store, so you obviously need very skilled Web developers to create your site. It would be highly practical if your developers also provided website hosting. Businesses today find it more efficient to let their Web developers take care of all the details of having their site up and running.

There’s the architecture of your website, and there’s the content. No matter how visually appealing your website is, if its text is poorly composed, then it’s still going to reflect negatively on your business. Your site likely has sections with fixed Web content and other parts that need fresh posts regularly.

For this, you need superb English copywriting services. Most of the time, Web development companies limit themselves to Web design and other technical services, leaving content creation to copywriting firms. How fortuitous would it be to find one company that offers excellent quality of these Web-related yet diverse types of services?

You think you’d be all set with an attractive website and great copy, but it doesn’t stop there. How do you get people to visit your website and read your content? Traffic, hits, leads, conversions… These involve a separate discipline. This is where Internet marketing savvy comes in.

From search engine optimization to search engine marketing, to social media campaigns, to email marketing, et cetera, these are all integral to a solid and comprehensive online marketing effort.

It would definitely be convenient if you can hire the same company who created your website to also handle your Google Adwords campaign management. Businesses are certainly going to find it simpler and easier to just deal with one provider for these services.

Why bother doing business with several different firms when you can just go to one place? It would definitely be smarter to take advantage of a complete Web package.

About the Author:

Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She works for sites like, an SEO company in Perth, Australia to boost her knowledge on this industry.