Effective Promotions – Are People Aware of Your Event?

By RowanComments Off on Effective Promotions – Are People Aware of Your Event?

Guest post by Jessica Sommers

Least effective promotionsWhen it comes to your huge event, you have to make sure that the event organizers that you engaged have allocated a good portion of the budget for promotions. Are people hearing, reading, or seeing the most important bits of information about the event? When it comes to event management, experts know that promotion is the key to making the affair successful and profitable.

With the technology we have today, promoting your event may seem like such an easy thing to accomplish, but you need to figure out how to work all these tools, especially the social media ones, in order to utilize them for optimum results. The following are some tips for effectively promoting your event.

• Tell your event planner what your preferences are. At the same time, you need to listen to their expert suggestions. At the end of the day, it’s mainly about budget and fitting in as many options in the amount.
• Identify your audience. When you know this bit, everything falls into place. You’ll know which radio stations, TV shows, print media, etc. to advertise in. The social channels will also allow you to target your ad onto your intended audience.
• Deliver a simple message. Simple messages are effective in that they are clear and short. People are busy and don’t want to spend time figuring out what you’re trying to say. You need to keep this consistent across all the tools that you are using to promote your event. Having a catchphrase helps. Online, make sure that you always include a link that will bring clickers to one landing page that will further sell the event to them.
• Be sure to have at least one print ad out there. You can’t assume that social media will take care of all the promotion that you need to get done. To cover all bases, do not discount the traditional channels. A print ad is a very good bet for reaching those who missed your online ads.
• Make your appeal for attendance or participation personal. Insert a sense of uniqueness to your ad so that your audience will feel that that they are being directly addressed. You need to give them a good reason for coming to your event. Make your ad focus on the ways your event will benefit them and not on the features they can expect.
No matter how well your event was thought out and put together, if it wasn’t promoted well, all those efforts will be for naught, so promote hard and promote well to ensure its success.

About the author:

Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like classactad.com to boost her knowledge on this industry.

Advertising

Top Benefits of Digital Marketing – A Reliable Online Marketing Company Cites Five

By RowanComments Off on Top Benefits of Digital Marketing – A Reliable Online Marketing Company Cites Five

Digital Marketing ConsultantGuest post by Jessica Sommers

It’s been said countless times that if you’re not marketing your business online, you’re not doing business at all. This is because people spend a lot of time in the digital realm and it’s their chosen place to gather information on pretty much everything. If they’re looking for services, they don’t turn to the yellow pages anymore; they turn to their web-connecting mobile devices for a much quicker and more efficient search.

Therefore, if you have a business, investing in digital marketing, online marketing specialists claim, is not just for your competitive advantage — it’s a complete necessity. According to a digital marketing consultant, when you engage in digital marketing, you do not just reach your target market — you actually connect with them and secure advantages for your business.

So, what are the best benefits of digital marketing? The online marketing company cites five.

• You can attract new and more customers. As previously mentioned, digital marketing will allow you to reach new markets and really connect with them. An online lead generation service, which is part of a sound digital marketing program, is especially effective in gathering more people to learn more about the business and engage.
• It increases sales and income. Convincing marketing tactics never fail to prompt people to act toward the advantage of a business. Videos, images, and other types of content easily establish the relevance of products and services, and if they are all presented with a powerful CTA, people engage and transact.
• Digital marketing boosts customer loyalty and retention. Among the many components of a carefully designed digital marketing campaign are strategies that take care of customers and make them feel truly valued, such as rewards programs and exclusive perks. These efforts always resonate well with customers and prevent them from straying toward the competition.
• It can reduce operating costs. Online marketing is more cost-effective than traditional marketing tactics because they are longer lasting. For example, marketing videos uploaded on social media sharing sites can be viewed for years, unlike TV commercials which are more expensive to produce and only enjoy limited airtime. Ditto with other types of content intended for marketing; they’re more economical, can be shared exponentially online, and they have longevity.
• It can further promote and enhance your brand. There’s no limit to the creativity you can apply to your online marketing campaign so people will have a good impression of your business.

There you have it — the benefits and reasons why your business should market digitally. It’s what you need to do if you want success in today’s fiercely competitive business arena.

About the author: Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like revdigitalmarketing.com.au to boost her knowledge on this industry.

Marketing

Freelance Presenter Cites Values of Emceeing That Apply to Technical Writing

By RowanComments Off on Freelance Presenter Cites Values of Emceeing That Apply to Technical Writing

Technical WritingSpeaking to a crowd and writing may appear to be two very different activities, but in reality, the values of one skill always spill to the other (and vice-versa).

An in-demand freelance presenter states that the values he upholds in emceeing actually make him the effective technical writer he is, and that a lot of his clients rely on him for both tasks.

In the list below, he cites the most important values of a freelance presenter that he also applies to his job as a technical writer clients regularly turn to in promoting their business.

• Value of adequate preparation – As an emcee, adequate preparation is always required to ensure the smooth flow of a program. It’s imperative that there is as little babble as possible to stay true to the objective of the event and to be consistently relevant. Adequate preparation includes research, outlining of topics, and understanding the interests and preferences of the consumers of content so that the right terminologies are used to ensure proper comprehension and engagement.
• Commitment to bringing value to everyone receiving the information – The Dubai presenter says it’s important to be helpful and useful. When you speak, you want to enlighten your listeners. It’s the same thing with your readers; when you present them written content, you want their understanding and knowledge to increase. Therefore, your focus is on how to bring the best value with your output.
• Value of organisation – The best way to ensure the seamless flow of things is to have everything thoroughly organised. This way, information is easier to consume, and readers and listeners can retain the information you present so much better. Likewise, you’ll be able to maintain the focus of your work and free it from superfluous items.
• Value of wit – Everybody will agree that the best speakers or presenters are the humorous ones. They keep everybody’s spirits up and alert. Wit or humour has the same effect on content; injecting humour into content has the power to increase the engagement of readers, and at the same time, it makes the piece even more relatable and useful. Oftentimes, technical writing can be too dry and straightforward; therefore, it takes people a much longer time to fully absorb the essence of the message being shared. By adding the “joy” element and infusing personality into your work, the overall experience is enhanced — the written content automatically becomes a delight to consume.

About the author
Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn as well as share her knowledge regarding SEO and internet marketing. She visits sites like hishamwyne.com to boost her knowledge on this industry.

Internet marketing

Strategies on Using the Power of Season-Themed Marketing

By RowanComments Off on Strategies on Using the Power of Season-Themed Marketing

Every season includes very special occasions and all businesses should look upon these occasions as a goldmine for their marketing campaigns. Season-themed marketing is very powerful as it capitalizes on the dominant positive emotions people have about certain occasions. And once you appeal to your market’s “feelings,” it definitely won’t be difficult swaying them to act to the advantage of your business.

Content Marketing TrainingAccording to specialists in SEO, season-themed content, ads and other marketing materials are very effective in generating traffic and creating conversions; however, it’s important to learn the best ways of incorporating them into a marketing campaign. For a bit of social media and content marketing training to correctly utilize season-themed content and ads, here are four smart tips.

• Social media training, experts say, involves placing your ads in social media and making sure that you use images that align with the season or occasion completely. An example would be this coming Easter; while you may not be selling anything Easter-related, using popular Easter icons like decorated Easter eggs in a basket, the Easter Bunny, and pastel colours will get your target market “in the mood for consumption.” Displaying the same excitement will make your message more relatable, especially if you present it on social media.
• Create season-themed events online. These are easy to make and carry out on Facebook, Twitter, and Instagram. Make sure that they’re not only for fun but also for your audiences’ gain. For example, during Christmas, hold a virtual game like “Where’s Waldo,” but instead of Waldo, have your audience look for Santa or the Grinch. Create a valuable enough prize for the first five commenters that provide the correct answers. This will generate a lot of traffic for a particular time period, as well as increase engagement and maintain interest in your business so conversions can be made in the future.
• Create time-bound offers and make the day of the holiday the deadline. This will create urgency among your followers, especially if you’re selling a product or service. Most people always have this mind-set that they must not miss out on something “limited.” This will work to your business’s advantage if you wish to boost traffic and conversions.
• The last one is to use season-themed icons to represent savings opportunities and other advantages. Be creative with this because you can apply this in literally all types of marketing content; use them for contests, the images for your giveaway, and promo or discount codes.

About the author

Jessica Sommers is a freelance writer. She is interested in topics about internet marketing strategies. She loves to learn & share her knowledge regarding SEO and internet marketing through blogging. She visits sites like digienable.co.uk to boost her knowledge on this industry.

Marketing