Do Back Links Work Anymore For Rankings?

By RowanComments Off on Do Back Links Work Anymore For Rankings?

Do Back Links Work Anymore?When I first started writing online five years ago, I was told that back links were the most important factor after title choice and the keywords on the page for rankings.

Over the years, Google has phased out the importance it places on the number of back links, and has gone even further in the latest algorithm updates, punishing sites for building low quality links from “link farms”.

I used to write on different article writing sites that paid people a small amount like Associated Content, (before it became Yahoo Contributor Network), Bukisa, (before it changed to payment through Google Adsense), Factoidz, (before it became Knoji), and a couple of other ones here and there.

You might notice that none of those sites really allow people to make a good living anymore, or you might still get paid something from Yahoo Voices if you live in the US.

These article writing sites have been punished, almost across the board as content farms, and Google has decided to go in favor of people who blog and write on their own domains, or large authority sites like Wikipedia, Yahoo Answers, You Tube and Facebook.

In terms of back links, what was once valuable is now in almost all cases not valuable, and can even be used in reverse to damage your rankings.

Reverse SEO: Things That Will Damage Your Rankings

Reverse SEO is a pretty terrible thing to do to someone, completely unethical, but considering how many people out there are doing worse things, it’s already become a part of the way people try to rank their own site, by destroying the rankings of their competitors.

Don’t do that, it’s not fair at all, and they can just do the same thing back to you and everyone else which becomes the most ridiculous war of spam.

Some things which used to work that now don’t, or in most cases don’t work:

  • Social bookmarking
  • Blog comments
  • Directory Submission
  • Spun Articles
  • Syndicated Articles
  • Auto-approve article sites
  • links from blogs in paid blog networks
  • paid links from .edu or .gov sites (scam)
  • links from a home page set up to build links in exchange for your link
  • links from a site’s resource or partners page
  • links from forum comments
  • profile links
  • links from a site that has had a Google slap

Conclusion

There are very few ways to make quality links these days, Google has said that they are paying a lot more attention to social signals, such as Facebook shares and tweets, but these are still no follow.

Matt Cutts from Google suggests that people stop focusing on building back links, and concentrate instead on building high quality content on their site that engages the audience and deserves natural sharing and linking.

Making a page on your site that is link bait basically means giving the people what they’ve been looking for. Quality information such as a list, a sourced news story about a celebrity or event.

There are ways that you can pay to get views to your page, ways you can pay to get shares and tweets, in fact you’re in the right place now.

I do all of that social media stuff, in fact I say that I can do almost anything you want, as long as you’ve got the budget for it. Send me a message at rowan@professionalsocialpromotion.com to talk about how I can help you with what you’re doing.

 

SEO

Content Production For A Social Media Account

By RowanComments Off on Content Production For A Social Media Account

Content production for social mediaIf you have a social media account like a Facebook page, Twitter account, Google Plus profile etc, you need to post content regularly on it, or it’s not of much value at all.

There are many reasons why you need to this. For a start, it looks bad if your last post was a year ago, the search engines will not rank the page as highly, and you miss out on all the traffic that you might be getting from your fans and followers clicking on the links.

You can make fresh content while doing SEO for the site, and post quality articles, guest posts and You Tube videos that also point to your site.

Or, you can post photos and videos directly, with a message that encourages engagement, or directs people to contact you.

You can also post content from other people, random relevant pages that might be of interest to your fans.

Whatever you decide to post, you have to continue to do it, because there’s no point having tens of thousands of fans if you don’t say anything to them.

It’s important that you don’t bother your fans needlessly with low quality spam, it has to be of high quality, but it’s also important that you post every page that might result in potential sales of your product.

There is an SEO benefit to sharing your content both from the perspective of the social media account itself, and the page you’re sharing.

Social media sites have no follow links leading out of them, but that does not mean that they are not taken into account when ranking a site.

Reasons Why You Need To Post Content

If nothing else, sharing your guest posts, posts and articles on social media means they get indexed on Google immediately.

If you have tens of thousands of fans or followers, no matter how you got them, (as long as they’re real people), you have the chance to get them to click on your links and look at what you have to offer again and again, for many years or until they un-follow you.

I was recently contacted on Fiverr, (I’m rowanman28 there), and the guy said he wanted someone who could make social media profiles that looked good, get likes and followers for them, and post content.

That’s exactly what I do, except that posting the content itself is a bit of a drain on my time, so that would cost about a dollar per share.

I could do a basic Facebook page set-up for ten to fifty dollars, depending on how much you wanted on it.

I could set up a Twitter profile for the same price, with a quality cover photo, description, tweets, and the initial amount of followers.

I can basically do anything you want me to do really, as I have five years of experience doing all of these internet marketing things, particularly on social media.

If you’re interested, my email is in the sidebar, or you can use the contact page. Send me some information about what you do, what you have done, and include links to your site and social pages, and I’ll give you some free advice.

Social media

How To Destroy The Rankings Of A Site

By RowanComments Off on How To Destroy The Rankings Of A Site

ranking on GoogleThis is a brief explanation of different ways you can destroy the rankings of a site. I’m hoping that people aren’t looking for this information specifically to do negative SEO on their competitors, but to get an idea of what to avoid doing on their own sites.

The first and most obvious thing is link building, and while this was for many years the number one way to get positive rankings, it is now the easiest way to permanently ruin the rankings of your site.

Since the latest algorithm updates on Google, (I’m writing this post in mid 2013), a vast number of link farms and content farms that Google decided were solely built for the purpose of making links to sites have been punished badly, and not just that but any site that links from them also gets a nasty slap from Google.

How do you determine which sites these are? You can use the domain authority checking tools developed by Moz, or also find a free domain authority checker on Moonsy.com.

Authority has long since replaced page rank as the main determining factor in rankings, and there are various things that go into what makes an authority site which are probably too numerous to mention.

The hilltop algorithm has something to do with it, as this identifies authority pages as those who have “expert” pages linking to them. These are pages written on fairly well respected sites that link out to multiple authority source sites as well as your target site.

If you have a back link site that is made with a few pages that only link to your site and nowhere else, and you don’t update it regularly, or publish a post on a free blog like Blogger, and then don’t update the blog, or even worse, use any number of outdated link building techniques that you can build using software, then you will get bad rankings.

If you continue to build links from hastily put together directories, social bookmarking sites, low quality forum signatures and profiles, blog comments, RSS feed submission sites, auto-approve article directories, blog networks such as Build My Rank, Buy Blog Reviews, Link From Blog, etc, bought links from .edu or .gov sites, or PR 9 home page back links, you’re kidding yourself.

The odds are if you do anything that seems like Google wouldn’t like it if they were looking directly at you doing it, then it will probably permanently ruin the rankings of your site, and you will either never get the rankings back, or have to fight tooth and nail to get them back by publishing quality content and building true quality links.

So What Does Work Then In SEO?

By building a link pyramid of long, high quality, well written articles, posts, and guest posts published on authority sites that also link out to authority source sites in the text, continuing to publish high quality content regularly on your site that has good on-page SEO and good internal linking, and having a strong presence on social media, you can easily rank a site for most searches.

It is also possible to rank a Facebook page, a You Tube video, a blog post, or even a forum thread using these same techniques, in fact in many cases, it’s easier to rank a Facebook page using these same techniques, or an article published on a high authority site.

Facebook, You Tube, Twitter, eBay, Amazon, Wikipedia, and other sites that are the most visited, most linked to, highest authority sites in the world are so easy to get ranked on these days.

The simple reason why is that everyone who is anyone is on Facebook, and on Twitter, and is publishing You Tube videos. People love videos, they love Facebook, and they love Twitter.

To some extent maybe Google Plus, Instagram and Pinterest may also start to get higher rankings in the future, but at the moment, the sites I mentioned are easier to rank than your own site, if you’re starting from scratch with a domain and a WordPress template.

How To Destroy A Competitor’s Rankings

I don’t even like putting in this section of the post, because it’s not something I would wish on my worst enemy, having the rankings of your site permanently destroyed because of some terrible person seeking to do whatever it takes to reach the top.

But, in the current SEO environment, it is possible to do negative SEO on your competitors, quite easily. I was doing an SEO campaign for a client, and I had built up her site to first on the first page of Google for a buyer keyword with about two thousand exact match searches a month.

The product when sold made her about a hundred dollars on average per sale, and there were repeat customers. I slowed down my link building, because I didn’t know where else to link to the small amount of pages on the site from, and I stressed the importance of publishing on the site.

She didn’t listen to me, and did nothing at all in terms of maintaining the site, it wasn’t really built for blogging, it was a shopping cart site, and for some reason she had real trouble just writing something good once a week.

So, the rankings started to slip, and I lost interest because she wasn’t listening to me, and then she went and made the most monumental error you can possibly make.

She hired a cheap SEO from Odesk to build hundreds of links to the site for a very small amount of money, like fifty dollars. You get the same deals on Fiverr for five dollars, and it has the same effect, it completely ruins your rankings, permanently.

Two years ago, the same thing would have worked as a positive, even though the links were utter trash without any original content on them at all, from sites with no domain authority or page rank.

These days, that’s all it takes, one slip of the mouse and that’s it. It’s been months now, I’ve tried continuing to build links, I’ve tried using the Google disavow tool, and that actually seemed to make it worse, although I have heard it can just take time.

What you will find is that more than half of all SEO “experts” out there are still using a lot of these push button techniques of throwing spam links at a site, even though they probably know full well that it will work in reverse.

They simply don’t know what else to do, they don’t speak English very well, and never learned how to do anything else but push a button on software to make money, so they keep doing it.

So that’s how you destroy the rankings of a site, hire a cheap SEO who can’t show proof of his claims of being able to rank sites, and who isn’t showing you individual articles of 500 words or more published on high quality, relevant, authority sites with source links, photo attribution, and all of those other things that are so important.

Even the quality of the writing itself is important as Google hires tons of quality checkers who slap down pages that look like they were written by monkeys, (no offence to cheap writers who can’t write, and have nothing to say). Quality content is king, it’s not really rocket science.

If you need help with any of the things I’ve discussed here, such as hiring me to write SEO articles for you, or helping you with your social media campaign, social sharing, advice, help setting up a website, get in touch with me via the contact page.

 

SEO

Why Is There So Much Work Involved In Internet Marketing?

By RowanComments Off on Why Is There So Much Work Involved In Internet Marketing?

Internet marketing workThis post aims to explain what it takes to run a website, rank it on the search engines, and get customers.

It will also explain all the different methods of getting traffic, and why it takes so much work to do it all.

Nothing online is easy, or it requires as much work combined with knowledge as any other job.

I work fairly hard, and I have to, to maintain multiple sites including sites I run for clients, as well as doing this and that and everything as work comes in.

How To Build Traffic To Your Site

Getting back to how you make money online, you need traffic. Some business models rely on building an email list, and signing people up to get some amazing offer and then continuing to sell to them for years through emails.

This can be great if you can do it well, but often people don’t know how to do it well, and they spend too much money sending traffic to their squeeze page to make the money back from the back end (the emailing side) of the list.

I don’t have a list myself, and it’s not that I don’t recommend that you get one, it is a very good way to hold onto traffic if you know how to use it. There’s just something I find slightly distasteful about it, for this reason.

Sometimes people add emails to their auto-responder selling Clickbank products and Aweber or Warrior Special Offer affiliate links, Amazon links, without really knowing anything about the products they’re promoting.

After a while of this sort of treatment, many people unsubscribe because they’re not getting value. You have to keep your list interested, and give them a reason to keep looking at your emails.

I tend to use social media as a replacement for email marketing, because I can get instant traffic from a variety of places like my Facebook pages, my Twitter accounts, Google Plus groups, Linked In groups, Yahoo groups, etc.

But generally, I write blog posts like this and get found in Google searches for some random phrase or another, and that’s what brings in the new customers, and there’s enough of them and enough work to do on anyone’s internet marketing or social media marketing campaign for me to get paid.

Assuming you are a new customer, let me explain why you should hire me to help you with what you’re doing, which I assume is some sort of internet marketing.

Why You Should Hire Me To Help You

The first thing I’ll probably do if you ask me to help you is take a look at your site, do some keyword research, suggest building back links from certain places, or writing longer blog posts more regularly and other on-page SEO tips.

Then I’ll help you make a nice looking Facebook page with lots of likes, aimed at a keyword search, or at your company name or your actual name if people are looking for you by name in a decent number per month.

It’s actually easier to rank a Facebook page on Google than it is to rank a regular website, so if you’re having trouble ranking your website, it might help to divert traffic from a Facebook page or You Tube video that is ranking for the same keyword, or a lower competition one.

If you have the money I can build back links that work, which are long original articles published on only the highest authority sites also linking out to authority source sites in the text and arranged in a link pyramid.

It does cost money to have an English speaking writer do quality work, and you don’t want to produce spam, as Google may punish lower quality pages through quality checkers just because the pages didn’t really have anything to say, or was written poorly.

I can easily get you likes and followers as well, not fake ones, but real random likes from a social swapping site. For Facebook, likes will help you rank your Facebook page on Google, and in a Facebook search, and of course the Facebook page requires back link building as well if you want it to rank.

For Twitter, getting thousands of real random country-targeted followers will get you traffic at the push of a button. It’s a no-brainer if your site has a widespread appeal and you’re willing to put in the time to tweet.

One of my services is social sharing, so you can test out what it’s like to have one of these huge accounts, my largest one has 30,000 followers, and I have four accounts at the moment.

I have so many because it works great, or at least you get multiple clicks on every link you tweet due to the huge numbers following.

I can also get other random people to tweet your message on their accounts, or share your site on Facebook, but if you find that works, it’s worth the investment of getting the followers for yourself, for about five cents each give or take.

It doesn’t work the same way to have random followers as it does to have targeted followers, but then it is very hard to be famous enough or important enough to get thousands of people to follow you naturally, or through any other method.

So without going into everything else I’ve learned over the past five years of internet marketing, it does take a lot of work, a lot of skill. I sell my services doing the things I can do which I’ve found work for me.

You could use some help whether you are a beginner or an advanced internet marketer, so get in contact with me at rowan@professionalsocialpromotion.com and ask me to take a look at what you’ve been doing, and give you some advice, coaching and help doing the work that needs to be done at a fair price.

 

Internet marketing