How Much Should You Invest In Facebook Marketing?

By RowanComments Off on How Much Should You Invest In Facebook Marketing?

Marketing On FacebookGuest post by Yo Noguchi

As the online world continues to develop, business must adapt to frequent changes. Facebook has been an important part of marketing for many businesses, but how much time should a business be investing to Facebook now?

The past few years of changes in the social media market have led analysts to say that Facebook may not be a worthwhile advertising tool anymore, and that many people are becoming disinterested with this form of socializing, as many only use Facebook to whine about what’s wrong in their lives.

But this doesn’t mean you should give up on building a group of Facebook fans or a community around which you can create awareness.

After all, Facebook did reach the 1 billion users mark this past month and still other reports show that a Facebook boasts 77% of B2C companies acquiring new customers successfully through this platform. The key is to find balance in the amount of time you spend on Facebook, based on what you know about your target market.

Does Facebook still work for marketing businesses? Let’s say you have a good number of fans on your Facebook page. Did you know that only about 16% of them actually see your posts?

Analysts believe it is because too many businesses post spammy or uninteresting updates, which may cause fans to simply tune a brand out. Before looking at ways to improve the visibility of your posts, let’s look at what people use Facebook for.

How Users Are Putting Facebook To Work

Facebook is not a marketplace yet. Instead, it is a controlled way for people to connect with existing friends.

Most users completely ignore the ads, and use Facebook to interact with people they already know, not to look for new contacts. The point is that Facebook is a relational tool, not so much an advertising platform. So you should plan on spending time building connections and rapport, not just blasting posts with your latest product offerings.

Generally, news breaks first on Twitter because it is accessible and simple. Instead of only connecting with established friends, users can tweet with famous people, organizations and businesses that they would otherwise be unable to have a personal connection with.

Facebook lacks the same speed and accessibility that businesses need to reach customers if the goal is fast exposure.

The Investment Decision

To decide how much time, if any, to invest in Facebook, study your target customer. Do they use Facebook? How often? Do they use another social network more often? Has your business seen any benefits from being on Facebook? Look at your marketing strategy to see if your time and resources could be spent more effectively somewhere else.

The key lies in determining whether you should use Facebook as a relationship builder or just have a simple presence where people can find you if they search for you.

There really is very little in between- either you build aggressively or let it sit. If you try to build a Facebook community halfway, it will be a huge waste of time.

If you do decide that your business can benefit from Facebook, the following are some keys to making it your efforts more efficient.

1. Post updates that are completely unexpected or different- take people by surprise with humor or another specific brand voice that will stick with and interest people.

2. Not all posts need to be related to your business. Facebook is about building relationships, remember? Figure out with information your customers love to see or read about and share it!

3. Share free resources, freely, such as Detroit Institute museum did. If customers see you as a generous business, they will develop positive feelings toward you.

4. Make certain discounts, coupons, free resources only available on Facebook to encourage users to keep an eye on you.

5. Pictures, videos and articles are highly popular on Facebook. This is one “leg up” that Facebook has over Twitter. Make sure every update includes an image or video, if possible.

6. Do not post every day. Update consistently but not as frequently as you would on Twitter. As a small business, you may only need to post once or twice a week.

7. Post when people are on Facebook. According to the Huffington Post, the best times to post are weekends by far, followed by evenings and early mornings.

8. Use the Promote button for your most important posts to push them to the top of the news feed. This does cost money with the exact rate depending on your geographic location and how many users you wish to reach, but can be worth it for advertising posts.

Conclusion

If your target audience is engaged on Facebook and your particular business is about building relationships before and after the sale, then Facebook could very well be one of the best investments of time you could make.

 

You might find that you are missing out on customers if people are searching for your product on Facebook, or if they are searching on Google and your site isn’t at the top of the search, but your Facebook page might have been.

About The Author

Yo Noguchi is a writer and marketer for benchmarkemail.com a better way to send and receive emails and communicate with people.

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How To Make Money Selling SEO Or Social Media Services

By RowanComments Off on How To Make Money Selling SEO Or Social Media Services

Selling SEO ServicesYou probably found this post on Google, or clicked on it because it was posted on Facebook, Twitter, Google Plus, Linked In, or one of the many other social media sites I use.

The first thing you should understand is that if you don’t know how to do SEO or social media marketing right now, you can’t sell it as a service unless you find someone who does know how to do it, to outsource to.

SEO is the most complicated tangled web of algorithms that you have to learn, and once you learn them, they completely change with the latest updates.

It’s also relatively simple, they are just trying to find the most relevant, highest quality and most trusted results to show.

These are pages written well, in good English, on a site that has some authority, which means there are authority pages pointing at it, making good back links.

The fastest way to make an authority page is to write on someone else’s site like Ezine or HubPages for articles, or on Facebook or You Tube for a social media page that ranks on Google. Or, you can submit a guest post to a relevant, high-traffic site in your niche.

The social media links do help your site rank a little, even though they are no follow, but it’s more the fact that they rank easily themselves, and once they are ranking, they drive traffic to your site through a click-through.

How Hard Is It Really To Rank A Website For A High Competition Search? 

Ranking your own domain or someone else’s from scratch is a lot harder than it used to be, because there a lot of things that used to give you positive rankings like using software to blast out blog comments, which now work in reverse.

If you are going to look for back link building methods that work, don’t read articles that are over a year old, or even a few months old, and be sure of the authority of the author.

You also need to have an idea of what direction the algorithm updates are going into, such as the trend Google has shown of punishing spam, or low-quality content.

From what I’ve heard, it’s more important to create engaging content on your site that your readers can share on social media or link to from their blogs because it’s good.

Random links from content farms or a link for a link’s sake look false and manufactured, and Google actively punish back link builders who create useless spam.

I am personally looking for an SEO company that I can outsource to, because what SEO requires is long, well written, completely original articles submitted as guest posts on sites with a high page rank, and a good domain authority score.

The problem is:

Half of the companies don’t work at all, because they haven’t learned to change with the new algorithms and use outdated practices like software blasting and article syndication.

The new algorithms should have put them out of business, or made them change the way they worked completely, but some just keep selling the same old thing that now doesn’t work. This can permanently destroy the rankings of a site.

Half of the rest use techniques like building fast social media links and social bookmarks to get link velocity which drops off as soon as you stop, and then the rankings of the site go in reverse.

I get guys from SEO companies asking me to get guest posts published on my sites, and this is a good idea for the site they’re working on maybe, but half of them don’t speak good English and don’t really know what they’re doing.

So, that’s about 5% left, and I’m looking for a company who does all that at a price I can add my commission to, so I can offer it as a service to my clients, so I’m looking for a needle in a haystack.

What I’m Looking For

I’m gradually looking at guest posting services and discussion results in the Warrior Forum, but there are so many people who lie about how good they are, or pretend not to be affiliated with the company they’re suggesting, it’s quite hard to find someone who is even as good as me.

I’m running two SEO campaigns at the moment, and they have been working, so I know that my approach does produce positive results, even if they are slow and steady.

The problem is, I either need to outsource the writing, (long, original, well written, 500 word articles), or I need to outsource the whole thing which is preferable.

Are You Able To Write And Submit Quality Guest Posts?

If you are looking for some work, I could maybe teach you what to do, so long as you can write in perfect English and have some experience with writing promotional and non-promotional articles.

It’s quite simple really, you do a Google search on your keyword, and try to get a link from every site on there one-way to your site, paying the website owner if necessary.

The other way is to add keywords like guest post to your search: “your keyword phrase” “guest post” together, and that will bring up all the results hopefully.

It’s a systematic process of finding out if a site allows guest posts, checking it’s page rank and authority score, (I reckon PR 2 or higher and a domain authority score of 20 or higher), contacting the owner, and writing and submitting the post, according to the guidelines.

It might be better to write the post before you contact them, remembering that nobody wants to publish ads or spam on their sites. It has to be good and have something to say.

Quality guest posts on quality, relevant sites seem to me to be the best way to produce quality back links these days, but at the same time, you might notice that your site actually goes backwards in rankings after publishing some guest posts, for no apparent reason, while it goes up for others with the same PR and authority.

There are so many different algorithms on Google, like they might have an optimum percentage for the amount of social media shares compared to back links from blogs.

Nobody really knows because Google doesn’t come right out and tell you what their algorithms are, but if you produce quality, and share and link in a natural looking way, publishing regularly on a good site that’s built well, you should rank well.

Get in contact with me if you’re interested in getting a job from me learning how to submit quality guest posts as back links for my clients, and my sites as well. It may pay quite well if the results are impressive. Probably somewhere around forty or fifty dollars a guest post, done using my methods.

SEO

Finding The Magic Bullet In Internet Marketing

By RowanComments Off on Finding The Magic Bullet In Internet Marketing

Magic Bullet In Internet MarketingI’ve been trying to make money online ever since I got the internet put on, about five years ago. I’ve been working pretty much full time every day, or at least part time, because I don’t work full time in an offline job.

I have learned a lot of things about how the internet works, found out there was some truth to the claims you see about a “magic bullet” push-button system that can make you a millionaire from working a few hours a day, but not much.

The truth is, those claims that you can get rich quick, or without a lot of hard work are 99.9% BS, or it has been since the early days of the internet, a golden age for internet marketers, before all the competition came in from all around the world.

These days, there are almost as many people trying to sell you something online as there are people buying things.

It is still possible to rise above the pack and make large sums of money, but to do that, you have to be extremely skilled, or put in a huge amount of work, to compete with the best in the business.

I’ve heard most of the ideas that claim to be able to make you rich quick, and they are based on some truth, but there are many problems which prevent you from making a huge amount of money.

Here are some of the ideas explained, the pros and cons of the most well known systems.

Building An Email List

This isn’t a bad idea, it’s one of the main things I hear internet marketers talking about on the Warrior Forum.

Some of the people who have been building a list for years are millionaires, but what they don’t say is that they got most of their cheap subscribers back when it was easy to buy cheap traffic.

There was a time five to ten years ago when you could get one cent clicks on Google Adwords, when you could buy solo ads to existing email lists of a hundred thousand people for less than a hundred dollars.

There was a time when people weren’t quite so cautious and skeptical of every email they receive and every claim made by an internet marketer.

You can work out if one of these ideas will work, based on the price of the ad click, the conversion rate of the site, and the conversion rate of the list over a period of time, like a month.

I’ve personally never figured out a way to profit from paid advertising, the competition is much too high for anything you try to sell. The skill required to make sales to a list is too complicated, and I gave up on the idea of building a list altogether myself.

I concentrate on social media followers, because there is something slightly more friendly about seeing a post on Facebook, or a tweet, especially if it’s a informative blog post, and not an email with nothing but a Clickbank affiliate link.

My friend managed to build a list of 1,000 people targeted to internet marketing, then realised how much work he had to do finding new quality offers and affiliate links to send out to them without losing trust and having people un-subscribe.

Most of the time, an email list turns into nothing but worthless spam, and being signed up to many email lists, I find 99% of them to be garbage, and end up un-subscribing to almost all of them. That being said, if done right, it’s the most efficient way to capture traffic to your site.

Network Marketing And Affiliate Marketing

I personally haven’t tried being a network marketer online, although I did once sign up to one of those pyramid schemes offline.

It was a company who claimed that you could change your entire life by getting your friends and family to sign up to their phone service.

Problem was, nobody wanted to sign up, because the prices weren’t even any better. There’s something really annoying about network marketers, the whole Amway type of thing.

Sure, it makes sense, and people who get in early and stick at it for years and know what they’re doing do make a lot of money, but for those who get in late and don’t know how it works, it’s a waste of time, that may also lose you a lot of money, if you have to pay to join.

Also beware of any scheme that tells you you can make thousands a day from affiliate marketing just by following their formula.

People will lie and falsify screenshots of their Clickbank dashboards, or sometimes those numbers are obtained by them spending as much on ads as they made.

I’ve never sold anything as a Clickbank affiliate, all their products seem like scams, I couldn’t get into it.

I did get a cash out from Amazon after three years, and my next one will be coming sooner than that.

There is a huge amount of quality brand name products to choose from on Amazon, which means if you can get an Amazon page in front of a targeted buyer, you can definitely make sales.

The problem is, there is so much competition all over the place for every different type of product, and you make less than a 10% commission when you first start out, which means that you have to sell something over a hundred dollars to make ten.

I had some luck with making Facebook pages that led to Amazon affiliate links. I just chose a keyword phrase title, put the link on a custom redirect tab, and got a few hundred likes.

Those dozen pages which took me an hour to make each are still brining in sales, I made sixty dollars the first month, but it slowed right down after that for some reason, otherwise I would have kept doing it.

Get in contact with me and give me something for my time, and I’ll teach you how to do that if you want a quick solution to making a small amount of money that increases over time, it’s real easy.

eBay And Amazon Scams

Obviously these sites are huge, and people do make tons of money through them, selling this and that and everything.

The problem is that there is huge competition, like with every other well-known money making scheme.

For a start, you have competition from every big wholesale manufacturer, and from affiliates selling products for a commission for every big wholesale manufacturer in the world.

Generally speaking, if you persevere, you will make money, if you make listings for the products that people want to buy, and the listings do well in the search.

However, you will not make enough to warrant paying someone thousands of dollars to teach you how to do this.

My friend bought a set of CDs for five thousand dollars that supposedly taught the secrets of being an eBay auction listing agent.

I got caught up in a similar scam soon after I first switched on the internet. There was a large, hidden monthly fee to gain access to a list of wholesalers that you could probably find for free somewhere on Google.

Buying Information

Here I am trying to sell you information, or my expertise as a one-on-one internet marketing coach who can sell you anything you want to buy, and I’m telling you to beware of people selling information.

That’s kind of cutting my own throat, which is something I’ve been known to do for some reason, I’m just being honest.

People will sell you internet marketing training for thousands of dollars when it can be found for free, or for a much lower price.

They do this by having an enticing sales campaign that promises riches beyond your wildest dreams, financial freedom, and all from only a couple of hours work a day.

As I’ve explained, the only way to make money online is through hard work. I’m hoping that by being honest about what you can really expect, (a decent bit of extra cash to help with your bills), and by offering my coaching services for a very affordable price, you will trust me enough to hire me, and see what I can do for you.

I’ve given you some information here for free, and there’s more free information on other pages of this site, such as in the articles I’ve written, a few pages that are a summary of how to do internet marketing generally.

There’s a lot more than that to teach you, so many things I’ve learned over the years, mostly through trial and error, and doing random Google searches on the subject, and what I’ve learned does work, so if you want to discuss hiring me to do that, or you want to buy any of my other services, send me a message through the contact form in the sidebar.

 

 

Internet marketing

How to Protect Your Site from Google Penguin 2.0

By RowanComments Off on How to Protect Your Site from Google Penguin 2.0

Google Penguin 2.0

Guest post by Emma-Julie Fox

Within a few days of Google launching Penguin 2.0, a lot of people scrambled to understand what exactly this new algorithm is filtering and how they can protect their sites from getting penalized.

This is understandable, since the work of a lot of people depends on algorithm changes such as the one Google implemented.

So, what should you do to keep your web pages performing well even with Penguin 2.0? Here are a few tips:

1: Don’t Panic

Whenever Google makes algorithm changes, people have a tendency to panic, immediately thinking their websites are going to get penalized. It may be difficult to keep calm in the face of major changes, but that’s something you need to do in order to avoid getting hit.

Remember that decisions made when you’re panicking almost always blow up in your face. Take a step back and review your SEO strategies. Are you using any black hat tactics? If so, STOP. If not, then there’s no reason to panic at all.

2: Adopt a Long-term Strategy

If you truly want your business to grow, you need to plan your SEO strategies for the long term.

This means striving for slow but sure gains over the years, rather than the huge but temporary success commonly associated with black hat SEO tricks.

Your overall SEO plan needs to be flexible, keeping in mind that the internet is constantly changing and so are the rules of online marketing.

You need to be always ready for the next algorithm update as well as the latest online marketing trends.

3: Make Link Audits Part of Your SEO Process

You need to regularly check your links to make sure none of them could be reasons for getting penalized by Google. Make sure all of your links go to and come from pages that are still active, contain significant social engagement, are properly maintained, and are of good quality.

If any page fails in one or more of these things, then you should consider that link potentially toxic, in which case you need to have them removed. Remember that Penguin 2.0 primarily penalizes web spam, so it’s only logical that links are among the first things that’ll be checked. You need to get those bad links before Penguin does.

Helpful SEO Tools

The good news is that if you do find toxic links, there are tools that can help you detoxify. Here are three of the best tools you can use:

Link Detox – This tool can effectively expedite the detoxification process. As soon as you’ve signed up for an account on the Link Detox website, you can start your first report by clicking on the DTOX icon.

You’ll then be brought to a page where you need to provide the name of the site you wish to detox and indicate if Google has given the site an “unnatural link warning.”

You may then click on the “detox my site” button and within a few minutes, you’ll learn which of your links are healthy, which are suspicious, and which ones are downright toxic.

Quick Backlinks Tool – This tool gives you a list of your site’s top 2000 backlinks in just a few seconds. It shows you the link status, anchor text breakdown, and link type so you’ll know if a certain link comes from a redirect, a frame, or an image.

These pieces of information should give you a good idea on how strong your links are. All you need to do is provide the URL you want to analyze and then click on the “Run Report” tab. Voila! You have your report.

Screaming Frog – This tool helps you understand what search engine crawlers are likely to find on your site. All you need to do is download the program, enter the URL of your homepage, and then click on the Start button. The resulting report will show you if there are any broken links you need to fix.

More importantly, you’ll see if some of your external links are redirecting. If so, you need to make sure they aren’t redirecting to bad sites because if they are, then you’ll have to remove them.

Of course, these tools won’t actually do the detoxifying for you, but they let you know which links you need to remove. Once you identify those links, you should then contact the webmasters of the sites where those links come from and ask to have them removed.

If the bad links are still there after three attempts to have them removed, it may be time to disavow those links on Google Webmaster Tools. It may also be a good idea to submit a reconsideration request to Google, explaining how you’ve worked to clean up your site’s link profile.

Building Back Links That Work After Penguin 2.0

Improve Your Social Media Campaign

You’ve probably noticed how social media has grown in importance in recent years. The success of any business has become more and more reliant on people who are active in social media.

As a result, Google has started increasing the value of Google+ for SEO purposes. This makes it all the more important for you to strengthen your social media marketing campaign and create positive signals on multiple social platforms.

Make Content Marketing Work to Your Advantage

Whatever changes Google or any other search engine puts in place, relevant and high-quality content will still be essential to the success of your business.

Therefore, you should continue providing your audience with content they can relate to and more importantly, content they’re likely to find both interesting and useful.

Make sure each piece of content you post is long enough to provide real value (at least 700 words) and then throw in a couple of images here and there to offer a respite from boring walls of text. This is the kind of content that often leads to natural link building opportunities.

Okay, so now you know how to protect your sites from getting penalized by Penguin 2.0, but what if you’ve already been penalized? What can you do to get back on track? You may want to give these a try:

Evaluate Your Links

In the same way a link audit helps you avoid getting penalized, it can also help you get back on track after being penalized. There has to be a reason why you’re being penalized, right? As mentioned above, links are among the first things Penguin 2.0 is likely to check.

Therefore, there’s a good chance the problem with your sites can be found in your links. Be sure to check both inbound and outbound links. Remove all of the bad links and then see if your site’s rankings improve.

Remember that it can take some time for your site to regain its original rankings, so you need to go through the process patiently.

Attain Balance

When you build links, remember that it’s important to do so in moderation. Likewise, you need to attain proper balance in link building. What exactly does this mean?

Well, if you build links exclusively from article dissemination tactics, you’re just as likely to get penalized as someone who builds links through black hat strategies.

What you need to do is build just a few links each month and make sure your links come from or connect to a variety of sites.

The kind of links that aren’t likely to get you in trouble (as long as you link in moderation) are infographic links, guest blog links, giveaway links, and links from competitors. It’s a good idea to draw up a link building plan to be on the safe side.

Reality Check

Whether you have an in-house SEO expert or you’ve chosen to outsource your SEO needs, you need to make sure the person (or persons) in charge of optimizing your sites know how to deal with the latest changes.

If you notice your webmaster panicking or not really knowing what to do, you’ll have to drop him.

Although that might seem like a drastic move, but it could be the most important move you’ll ever make in your effort to save your business from the Penguin.

A good SEO expert/company can definitely help you grow your business, but a bad one will only succeed in ruining your site.

The Google Penguin 2.0 changes may indeed pose a lot of threats to your website, but it doesn’t have to be such a huge problem. There are steps you can take to avoid getting in trouble and steps you can take to get out of trouble.

What’s important is for you to remember that the three pillars of SEO at this point are content, social media, and links. As long as you focus on the quality of these pillars, you should be good to go.

About The Author

Emma-Julie Fox writes for Pitstop Media Inc, an SEO company in Vancouver that has helped many businesses in and around North America increase their organic search visibility.

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